Sales Director

Redline Recruits; La Crosse (WI); On-site; USD 120,000 - 180,000; Full time

Job summary

Redline Recruits client, a leading foodservice distributor, seeks a Director of Sales to develop and execute the sales strategy, lead a high-performing team, and drive revenue growth across a multi-state region.

The role requires strategic leadership, talent development, and strong relationships with key customers, hospitals, schools, and independent restaurants; cross-functional collaboration with operations, procurement, marketing.

Qualifications

• 5+ years of leadership experience in foodservice sales
• Proven track record of profitable growth
• Strong communication, coaching, negotiation, and relationship-building skills

Responsibilities

• Develop and execute annual sales strategies aligned with company objectives
• Lead, coach, and develop a team of sales leaders and account managers
• Establish sales goals, performance metrics, and territory strategies
• Monitor sales performance and implement action plans to exceed revenue targets
• Build relationships with key customers and strategic accounts
• Support contract negotiations and assist with complex sales opportunities
• Analyze market conditions, competitive activity, and customer trends to identify growth opportunities
• Collaborate with operations, procurement, merchandising, and marketing teams to improve customer experience and business performance
• Develop pricing and promotional strategies that maximize growth while protecting margins
• Prepare sales forecasts, business reviews, and executive-level reporting

Skills

Sales leadership

Strategic planning

Coaching

Negotiation

Relationship building

Market analysis

Education

Bachelor's degree in Business, Marketing, Supply Chain, or related field

High school diploma

Job description

Our client is a leading foodservice distribution organization serving a diverse customer base across a multi-state region. They partner with independent restaurants, hospitality groups, healthcare organizations, educational institutions, and other foodservice operators by providing high-quality products, supply chain expertise, and business solutions that help customers grow

.This is a senior leadership opportunity responsible for driving sales performance, developing commercial strategy, and leading a high-performing sales organization

Position Summary

The Director of Sales is responsible for developing and executing the overall sales strategy for the operating company. This individual will lead a team of sales professionals while driving revenue growth, market share, customer retention, and profitabilit

y.Success in this role requires a strategic leader who can coach and develop talent, build strong customer relationships, analyze market trends, and partner cross-functionally to achieve business objectives

Key Responsibilities

• Develop and execute annual sales strategies aligned with company objectives
• Lead, coach, and develop a team of sales leaders and account manager
• Establish sales goals, performance metrics, and territory strategies
• Monitor sales performance and implement action plans to exceed revenue and profitability targe
• ts.Build and maintain relationships with key customers and strategic acc
• ts.Support contract negotiations and assist with complex sales opportuniti
• es.Analyze market conditions, competitive activity, and customer trends to identify growth opportuniti
• es.Collaborate with operations, procurement, merchandising, and marketing teams to improve customer experience and business performan
• ce.Develop pricing and promotional strategies that maximize growth while protecting margi
• ns.Manage departmental budgets and ensure efficient use of resourc
• es.Prepare sales forecasts, business reviews, and executive-level reporti
• ng.Recruit, train, mentor, and evaluate members of the sales organizati
• on.Represent the company within the foodservice industry through customer meetings, networking events, and industry associatio

ns.

Qualifications Requ

• iredHigh school diploma or equiva
• lentMinimum 5 years of leadership experience within foodservice sales, food distribution, or a related indu
• stryDemonstrated experience leading sales teams and driving profitable gr
• owthStrong communication, coaching, negotiation, and relationship-building sk
• illsProven ability to develop sales strategies and execute against measurable business g

oals

Preferred Qualifica

• tionsBachelor's degree in Business, Marketing, Supply Chain, or a related
• field8+ years of progressive sales leadership experience within foodservice distribution, food manufacturing, or meat processing/manufact
• uringExperience leading multi-level sales organizations and developing high-performing
• teamsStrong background managing strategic customer relationships and large commercial acc
• ountsDemonstrated success with sales planning, forecasting, budgeting, and business performance ana
• lysisExperience developing pricing strategies, negotiating customer agreements, and driving profitable revenue g