Sales Development Representative (UK Market)

D2B; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

D2B is seeking a Sales Development Representative to drive outbound growth for the UK market. The role is remote from South Africa and follows UK business hours, focusing on engaging senior operational leads and booking meetings for Business Development Managers.

You will qualify high-value opportunities, manage inbound and outbound leads, and maintain CRM data to support cross-sell and retention efforts. Requires 5+ years in B2B outbound sales, UK market exposure, and excellent written English.

Qualifications

• 5+ years of dedicated B2B outbound sales (SDR/BDR/Appointment Setter).
• Proven track record of meeting-booking targets.
• UK market exposure with experience engaging SME decision-makers.

Responsibilities

• Execute outbound prospecting from provided account lists and research tools to identify UK prospects.
• Respond to web, paid search, and marketing inquiries; follow up via phone and email.
• Qualify opportunities and book meetings for Business Development Managers.
• Maintain CRM (Pipedrive) and pipeline accuracy; work with closers to expand accounts.

Tools

Pipedrive

LinkedIn Navigator

Job description

Position : Sales Development Representative (UK Market)

Salary : To be determined

Working Hours & Conditions: Observing UK business hours

Holidays : Observing UK holidays

ROLE OVERVIEW:

Drive outbound growth and pipeline creation for a premier UK-based health and safety consultancy specializing in retained compliance partnerships for high-risk mid-market industries. Operating remotely from South Africa during standard UK business hours, this role focuses on engaging senior operational leads, qualifying high-value opportunities, and booking targeted meetings for Business Development Managers. By connecting key decision-makers with vital compliance solutions, you will play a direct role in protecting businesses and supporting sustainable organizational growth.

RESPONSIBILITIES:

• Execute Outbound Prospecting: Work provided account lists, track HSE enforcement/hiring signals, and leverage independent research tools (e.g., LinkedIn Sales Navigator) to identify and engage target UK prospects.
• Manage Warm & Inbound Leads: Respond rapidly to web, paid search, and marketing enquiries within strict timeframes (calling inbound leads within five minutes during business hours) and follow up persistently via phone and email.
• Re-Engage & Expand Accounts: Drive cross-selling, up-selling, retainer conversions, and win-back campaigns across assigned database accounts.
• Qualify & Book Meetings: Conduct high-caliber phone conversations with owner-managers and operations leads to uncover immediate pain points, qualify account criteria (50-500+ staff), and schedule confirmed BDM meetings.
• Maintain CRM & Pipeline Governance: Record call activity, manage personal pipelines, and keep all opportunity data current within Pipedrive without requiring ongoing oversight.
• Participate in Coaching & Performance Reviews: Engage in weekly recorded call reviews and continuous coaching sessions to refine pitch delivery and objection handling.

QUALIFICATIONS:

• Experience: Minimum 5+ years of dedicated B2B outbound sales development (SDR/BDR/Appointment Setter) with phone-first outreach as the primary sales channel.
• Proven Track Record: Demonstrated history of achieving meeting-booking targets and maintaining high lead-to-meeting completion rates.
• UK Market Exposure: Direct experience engaging UK SME decision-makers (owner-managers, operations directors, compliance leads).
• Pipeline Management & Research: Experience conducting cold/warm outreach, researching prospective accounts, and working alongside senior closers/BDMs.
• Communication Skills: Exceptional verbal articulation and polished written English skills tailored to senior executive audiences.
• Working Schedule & Location: Full-time availability operating strictly on UK working hours (08:30 to 17:30 UK Time / 09:30-18:30 SAST summer, 10:30-19:30 SAST winter) from South Africa.

DESIRED (NOT REQUIRED):

• Software Competency: Hands-on experience using Pipedrive CRM and LinkedIn Sales Navigator.
• Sector Familiarity: Prior background selling compliance, HR, insurance, facilities, or professional services into high-risk industries (manufacturing, construction, warehousing, or food production).
• Self-Direction: Highly organized, self-motivated working style with the ability to manage independent weekly workflows effectively.