Sales Development Representative (SDR) II

Parsecautomationcorp; Anaheim (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Parsec is seeking an SDR II in California to generate qualified pipeline through outbound prospecting, inbound qualification, and ABM programs. You will engage executives, schedule meetings for Account Executives, and maintain precise CRM records while collaborating with Sales and Marketing on events and campaigns.

The role emphasizes multi-channel outreach, discovery conversations, and cross-functional teamwork to drive growth in manufacturing software solutions.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field, or equivalent professional experience.
• 2+ years of experience in Sales Development, Business Development, Inside Sales, Demand Generation, or Lead Generation.
• Experience engaging executive-level stakeholders through outbound prospecting.
• Experience using CRM platforms such as Salesforce or HubSpot.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple priorities.
• Self-motivated with the ability to work independently while collaborating across cross-functional teams.

Responsibilities

• Generate qualified pipeline opportunities through outbound prospecting, inbound lead qualification, event engagement, and ABM programs.
• Qualify opportunities via discovery conversations and schedule meetings for Account Executives.
• Maintain accurate CRM activity, meeting notes, and opportunity updates.
• Support pre-event outreach and onsite engagement at events and executive programs.
• Collaborate with Sales and Marketing to maximize event-generated pipeline.
• Provide feedback on lead quality and campaign performance to Marketing.

Skills

Outbound prospecting

Lead qualification

Executive stakeholder outreach

CRM proficiency

Written and verbal communication

Cross-functional collaboration

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

Salesforce

HubSpot

LinkedIn Sales Navigator

ZoomInfo

Job description

Role

The Sales Development Representative (SDR) II is responsible for generating qualified pipeline opportunities through outbound prospecting, inbound lead qualification, event engagement, and strategic account outreach. Reporting to the Director of Demand Generation, this role serves as the first point of engagement for prospective customers and plays a critical role in helping manufacturers discover the value of Parsec's manufacturing operations platform.

Key Responsibilities

Pipeline Development & Outbound Prospecting

• Execute multi-channel outbound prospecting campaigns across phone, email, LinkedIn, and other digital channels.
• Research target accounts and identify buying committee stakeholders.
• Build and manage prospect lists using ZoomInfo, LinkedIn Sales Navigator, Salesforce, and related tools.
• Conduct discovery conversations to qualify opportunities and schedule meetings for Account Executives.
• Support Account-Based Marketing (ABM) and Account Engagement Programs (AEP) through personalized outreach.
• Maintain accurate CRM activity, meeting notes, and opportunity updates.

Inbound Lead Qualification

• Respond promptly to inbound inquiries generated through marketing campaigns.
• Qualify leads from webinars, content downloads, demos, events, and digital programs.
• Route qualified opportunities to the appropriate sales teams.
• Ensure timely follow-up and adherence to established lead management SLAs.
• Provide feedback on lead quality and campaign performance to Marketing.

Event & Executive Program Support

• Support pre-event outreach campaigns to schedule meetings for trade shows and executive events.
• Participate in onsite lead qualification and engagement activities as needed.
• Execute structured post-event follow-up campaigns.
• Collaborate with Sales and Marketing to maximize event-generated pipeline.

Partner & Customer Growth Support

• Support partner-generated pipeline through coordinated outreach and follow-up.
• Assist with quarterly partner webinar promotion and partner engagement initiatives.
• Collaborate with Customer Marketing on customer webinar invitations, product adoption campaigns, and expansion initiatives.
• Identify potential expansion opportunities and route qualified opportunities to the appropriate sales resources.

Reporting & Process Excellence

• Maintain high-quality CRM data and activity tracking.
• Report weekly on pipeline creation, meetings, activity metrics, and outreach performance.
• Contribute to continuous improvements in SDR playbooks, messaging, and sales development processes.
• Recommend improvements to outreach strategies based on prospect engagement and campaign performance.

Minimum Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field, or equivalent professional experience.
• 2+ years of experience in Sales Development, Business Development, Inside Sales, Demand Generation, or Lead Generation.
• Experience engaging executive-level stakeholders through outbound prospecting.
• Experience using CRM platforms such as Salesforce or HubSpot.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple priorities.
• Self-motivated with the ability to work independently while collaborating across cross-functional teams.

Nice to Have, but Not Required

• Experience within manufacturing software, industrial automation, MES, ERP, SaaS, or enterprise technology.
• Familiarity with ZoomInfo, Gong Engage