Sales Development Representative (SDR)

Entrada Ventures

United States

Remote

USD 60,000 - 85,000

Full time

4 days ago

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Benefits offered by this job

Competitive base salary

Comprehensive health coverage

401k with employer match

Unlimited PTO

Equity (stock options)

Flexible, remote-first environment

Job summary

Nectir is opening a new market—private and independent high schools—and this role is how we open it. It’s a phone-first outbound motion, targeting about 2,500 schools with one decision maker each.

As one of the first two SDRs, you’ll build the account map, run outbound efforts, and hand off qualified meetings to Account Executives. You’ll report to our Head of Sales, and the playbook you write becomes the template for future SDR cohorts.

Qualifications

2+ years outbound SDR/BDR experience with a track record of hitting monthly qualified meetings
Significant cold calling experience and a genuine appetite for the phone
Resilience through high-volume rejection with consistent output and tone
Strong written communication, concise outreach without vendor-speak
Demonstrated use of AI tools to multiply output with judgment on what to verify

Responsibilities

Phone-First Outbound: dial for dollars and reach school decision makers
Territory & Account Strategy: build and maintain a named private high school map
Pipeline Handoff: generate qualified meetings for Account Executives
Building the Motion: create AI-assisted workflows, document openers and sequences

Skills

Outbound SDR

Cold calling

Resilience

Written communication

AI tools usage

Executive outreach

Tools

CRM (Salesforce)

Job description

About Nectir

Nectir is the secure AI infrastructure purpose-built for schools. Nectir AI provides 24/7 personalized learning support grounded in course content, without compromising trust, outcomes, or academic integrity. Nectir AI can be integrated into existing Learning Management Systems and is fully FERPA- and SOC 2-compliant. Trusted by 80,000 students across 100+ campuses, Nectir is backed by independent, peer-reviewed research demonstrating a 7.5% campuswide GPA increase. Nectir has raised $18.5M from leading investors including Rethink Impact, Long Journey Ventures, and Entrada Ventures.

About The Role

We're opening a new market — private and independent high schools — and this role is how we open it. It's a segment built for outbound: around 2,500 schools we can reach, one decision maker per school, no board budget cycle to wait on, and a sales cycle measured in months rather than quarters. As one of our first two SDRs here, you'll build the account map, run a phone-first outbound motion, and turn that list into a predictable flow of qualified meetings for our Account Executives. You'll report to our Head of Sales, and the playbook you write is the one the next cohort of SDRs runs.

What You'll Do

Phone-First Outbound

Live on the phone! This is the channel for this segment, and the first stretch of this job is genuinely dialing for dollars
Get to the one person who decides at each school: usually the principal, head of school, or IT director
Hold real conversations with educators who are busy, skeptical, and not expecting your call
Back the phone with personalized email and LinkedIn that earns a reply rather than adding to the pile

Territory & Account Strategy

Build and maintain a tiered, named account map of private high schools that fit Nectir
Research each school's context; curriculum, tech stack, budget cycle, academic integrity posture, and identify decision makers.
Keep account coverage and status current and legible in our CRM

Pipeline Handoff

Generate qualified meetings and opportunities for Account Executives
Qualify rigorously enough that AEs want more of your meetings, not fewer
Partner with AEs and marketing on what's converting and what isn't

Building the Motion

Build AI-assisted workflows for research, list-building, number sourcing, and call sequencing that multiply your own output
Document the openers, sequences, and objection handling that actually produce meetings
Share what works with the rest of the SDR team so the next cohort ramps faster

What We're Looking For

Must-Haves

2+ years of outbound SDR/BDR experience with a track record of consistently hitting or exceeding monthly qualified meeting targets
Significant cold calling experience and genuine appetite for the phone. You should want to be on it all day, not merely tolerate it
Resilience through high-volume rejection and low connect rates without a drop in output or tone
Strong written communication, and outreach that's specific, short, and free of vendor-speak
Demonstrated use of AI tools to multiply your own output, with judgment about what to verify before it reaches a prospect
Comfort prospecting into senior stakeholders and navigating institutional decision-making

Nice-to-Haves

Experience selling into Independent High Schools, K-12, higher education, or other education institutions
Experience selling AI, analytics, or learning technology
Experience at an early-stage or high-growth company, especially opening a new segment

Working at Nectir

We're a startup, which means the work moves fast, but the impact is real. You will not be a small cog in a big machine here, but the one building the machine itself.

Private and independent high schools are a new segment for us, and pipeline creation is what makes it real. The right person here won't just work a territory — they'll define how Nectir sells into an entire market, and the playbook they write is the one the team runs for years.

Outbound into schools requires persistence, professionalism, and real care for the people on the other end of the phone. Educators are busy and skeptical for good reason. We want someone who earns their attention rather than interrupting it.

What We Offer