Sales Development Representative Manager

AppsFlyer; San Francisco (CA); On-site; USD 180,000 - 220,000; Full time

Job summary

AppsFlyer is seeking a Manager of Sales Development to lead the NA SDR team in San Francisco. You will own prospecting, ramp, and how the role evolves in an AI-first go-to-market organization. The team handles top-of-funnel efforts, greenfield prospecting, competitive displacement, and inbound qualification.

You will coach six SDRs, shape sequencing and messaging, own pipeline quality, and build the AI-assisted motion while hiring and developing talent for career growth within AppsFlyer.

Qualifications

• Recent hands-on outbound sales development experience, including crafting sequences and coaching.
• Direct management experience with SDRs/BDRs, including hiring, ramping and performance feedback.
• Daily fluency with AI tools and ability to assess output for business value.
• Strong written and verbal communication, with ability to present performance and plans to leadership.
• Ability to work in a fast-changing, autonomous environment and influence motion design.

Responsibilities

• Lead six SDRs directly, coaching, ramping, and performance management.
• Own sequence quality, messaging, call structure, and discovery with reps.
• Own pipeline quality across volume and meeting quality; protect strategic accounts.
• Build and govern the AI-assisted motion, from evaluation to day-to-day operation.
• Own recruiting and onboarding as a standing part of the role; build ramp assets.

Skills

Outbound sales development

People management

AI tools fluency

Autonomy

Candor

Communication skills

Strategic thinking

Job description

Position number - 2877

At AppsFlyer, we believe every challenge is an invitation to innovate. We're looking for a Manager of Sales Development to lead our North America SDR team: Six reps in San Francisco running the top of funnel into the accounts that drive our new logo pipeline. You'll own how they prospect, how quickly they ramp to full productivity, and how the role itself evolves as AppsFlyer builds an AI-first go-to-market organization.

About the Role

AppsFlyer is the Modern Marketing Cloud trusted by more than 15,000 brands worldwide. North America sales development sits inside regional marketing org and creates the net-new pipeline behind our growth and enterprise business.

The team runs the full top-of-funnel motion: Greenfield prospecting, competitive displacement against other measurement providers, and inbound qualification. You'll report to the Senior Director of Marketing for North America, and success in this role depends on operating in lockstep with regional sales, field marketing, and the global demand generation team.

North America is also where AI-assisted sales development gets defined at AppsFlyer. Part of this job is deciding which parts of the motion software should run, which parts stay with people, and what an SDR's day looks like as that line moves.

What You'll Do

Lead the team

• Manage six SDRs directly. Own one-to-ones, coaching, ramp, territory and patch decisions, and performance.
• Stay close enough to the work that you notice when activity or results drift that week, and act on it, rather than finding it in a quarterly review.
• Set the standard for how the team operates and hold it, including when that means an uncomfortable conversation early instead of a harder one later.

Own the craft

• Coach outbound calling directly. Listen to live calls and give reps specific, actionable direction on what to change and why.
• Own sequence quality, messaging, call structure, objection handling, and discovery. Take a sequence apart with a rep and rebuild it together.
• Have a point of view on the work: Which accounts are worth 1:1 personalization, which are best served by a strong pre-built cadence, and where the team's time is better spent elsewhere.

Own pipeline quality

• Carry the team's pipeline target across both volume and quality of meetings generated.
• Protect focused time for named strategic accounts while driving coverage across the wider set of high-fit prospects.
• Own the metrics and act on them. Weekly pacing, per-rep diagnostics, and a clear read on where the funnel is leaking and why.

Build the AI-assisted motion

• Own the AI tooling behind the team's output, from evaluation through implementation and day-to-day operation, across lead qualification, signal-based outbound, meeting preparation, and sequence generation.
• Define the plays, set the qualification and disqualification logic, and review what the agents produce before it reaches a prospect.
• Judge output honestly against a real quality bar and a real cost, and decide what earns a place in the motion and what does not.
• Shape what the team does with the capacity this creates, which we expect to shift toward the work that benefits most from a person in the room.

Hire and develop people

• Own recruiting and onboarding as a standing part of the job. This team turns over by design: Strong SDRs graduate into Sales, Customer Success, and Marketing roles, and there is a path from Growth SDR into Enterprise SDR.
• Give every new rep a structured ramp with clear expectations and regular feedback, so they always know where they stand and have what they need to succeed.
• Build the assets that make ramp repeatable: A documented onboarding plan, a library of strong calls and sequences, and defined 30, 60, and 90 day expectations.

What You Bring

• Recent hands-on outbound sales development experience. You have personally made the calls, written and tested the sequences, and learned the craft by doing it rather than by managing people who do.
• The ability to transfer that craft. You can sit with a rep after a difficult call and tell them precisely what to do differently.
• Direct management experience with SDRs or BDRs, covering hiring, ramping, coaching, and performance management.
• Daily fluency with AI tools and informed opinions about where they fail. Engineering skills are not required, but judgment is: The ability to take an agentic tool, point it at a real problem, evaluate the output without wishful thinking, and decide whether it belongs in the motion.
• Comfort with a role that is actively changing shape, and interest in being one of the people who determines that shape.
• Out-of-the-box thinking. The obvious plays are already running, and we want someone who finds the angle nobody else is working.
• Curiosity about the mobile app economy and how marketing performance is measured within it. This is a technical space where privacy rules, platform policies, and measurement methods change constantly, and the people who do well here want to understand how it works rather than only how to sell it.
• Autonomy. You set your own priorities, build your own process, and elevate the things that genuinely need a decision.
• Candor. You give feedback early and plainly, to your team and upward.
• Strong written and verbal communication, including the ability to present performance, a shortfall, and a credible plan to leadership.

At AppsFlyer, we're committed to building a diverse and inclusive workplace. Don't meet 100% of the qualifications? If you're excited about this role and believe you have the skills to succeed, we encourage you to apply.

Bonus Points

• Experience in MarTech, AdTech, mobile technology, attribution, analytics, or measurement platforms.
• Experience working with Mobile Measurement Partners (MMPs).
• Vertical depth in one of our priority industries (gaming, e-commerce, finance, media and entertainment).
• Experience selling or prospecting into marketing, growth, data, or product teams.
• Experience working with global teams across multiple time zones.
• Introduced by an AppsFlyer team member.

This role is based in our San Francisco office and requires in-office presence four days per week. The team is co-located and the coaching happens shoulder to shoulder.
For our SF-based candidates, the expected On Target Earnings (OTE) are between $180000 and $220000 (including bonus or commission). The offer varies on many factors, including market location, job-related knowledge, skills, experience, interview results, references, etc.
As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO