Sales Development Representative

Jb A; Novato (CA); On-site; USD 60,000 - 95,000; Full time

Benefits offered by this job

Comprehensive benefits

401(k) matching / RRSP matching

Flexible work hours

Paid vacation and personal time off

Job summary

JB&A is seeking a proactive Sales Development Representative (SDR) to generate and qualify leads and support the sales team with quoting and closing. You will identify potential customers, initiate contact, and nurture relationships to build a robust pipeline of qualified opportunities.

The ideal candidate has strong communication, research abilities, and a persistence-driven, self-starter mindset, with experience using CRM systems like Zoho or NetSuite. Occasional travel to events is expected.

Qualifications

• Proven track record in lead generation and qualification.
• Exceptional verbal and written communication skills.
• Strong research skills to identify and qualify leads.
• Self-motivated, high energy and goal oriented.
• Experience with CRM systems like Zoho or NetSuite.
• Willingness to travel occasionally.

Responsibilities

• Generate and qualify leads for the sales team.
• Research and identify potential customers through directories, web searches, and networking.
• Communicate with prospects to understand needs and qualify as leads.
• Collaborate with sales to nurture leads into opportunities.
• Track KPIs and analyze outreach effectiveness.
• Maintain product knowledge and CRM data.
• Represent the company at trade shows and events.
• Work with marketing to align lead generation with campaigns.

Skills

Lead generation

Communication

Research

Time management

Persistence

Self-starter

Education

Bachelor’s degree preferred

Tools

Zoho CRM

NetSuite

Microsoft Office

Job description

Since 1996, JB&A has grown to be a trusted distributor of Broadcast, Post-Production, Video Production and ProAV equipment. Come join us to stay true to our mission of delivering ONLY the best customer service!

Job Summary

The Sales Development Representative (SDR) will focus on generating and qualifying leads for the sales team as well as quoting and closing sales. This role involves identifying potential customers, initiating contact, and nurturing relationships to create sales opportunities. The SDR will play a critical role in driving revenue growth by generating a steady pipeline of qualified leads as well as quoting. This position requires strong communication skills, persistence, and the ability to think strategically about lead generation and qualifications. The ideal candidate is energetic, motivated, and eager to contribute to a dynamic sales team.

Job Description

• Generate and qualify leads to create sales opportunities for the broader sales team.
• Research and identify potential customers through business directories, web searches, digital resources, and networking events.
• Communicate with potential customers via phone, email, and other digital channels to understand their needs and qualify them as leads.
• Collaborate with the sales team to develop strategic approaches for nurturing leads and converting them into qualified opportunities.
• Track and analyze key performance metrics, including lead conversion rates and the effectiveness of outreach strategies.
• Maintain a thorough understanding of products, including updates and competitive positioning.
• Build and maintain a robust pipeline of leads, ensuring accurate and timely information is entered into CRM systems.
• Overcome objections and develop strong relationships with prospects to foster trust and loyalty.
• Attend and represent the company at trade shows, conferences, and other networking events as needed.
• Work closely with marketing to align lead generation efforts with overall company goals and campaigns.

Requirements and Qualifications

• Proven track record in lead generation and qualification, with experience as a Sales Development Representative or similar role.
• Exceptional verbal and written communication skills, with the ability to engage potential customers and articulate value propositions effectively.
• Strong research skills, with the ability to quickly identify and qualify potential leads.
• High energy, enthusiasm, and a goal-oriented mindset, with a passion for driving revenue growth.
• Self-starter with the ability to work independently, prioritize tasks, and manage time efficiently.
• Experience with CRM systems (e.g., Zoho, NetSuite) and proficiency in Microsoft Office Suite.
• Adept at building relationships and handling objections, with a high level of persistence and resilience.
• Bachelor’s degree in business, marketing, or a related field is preferred but not required.
• Ability to travel occasionally for events, conferences, and networking opportunities.
• Strong analytical skills, with the ability to track and report on key performance metrics.
• A high level of integrity, work ethic, and commitment to continuous learning and improvement.

Why Join Us

Ready to join our team? Here’s why …

• Comprehensive group benefits: Health, Dental, Vision, Life, Critical Illness, Short- and Long-Term Disability
• Wellness Incentive Program and Employee Assistance Program
• RRSP / 401(k) matching program
• Work-life balance matters: Flextime, summer hours, paid vacation, and personal time off
• A casual, fun, and collaborative work environment
• Lively social calendar—there’s always something for everyone
• Generous employee discounts on our products
• Ongoing learning and development opportunities
• The chance to work alongside a highly talented, high-performing team

Workplace Commitments

We are committed to providing a safe and healthy work environment. All employees are expected to follow workplace safety protocols, including compliance with local regulations and internal standards, to ensure the well-being of everyone.

We are dedicated to fostering a workplace where individuals feel respected, supported, and able to contribute fully. We recognize that different perspectives and experiences strengthen our teams and drive better outcomes for our employees and customers.

Nexora and its family of brands, including JAM and Almo, are equal opportunity employers. All employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law.