Sales Development Representative

Heron Data; New York (NY); On-site; USD 60,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401k with employer match

Flexible PTO

Top-quality tech setup

Family planning support

Job summary

Heron Data is seeking Sales Development Representatives to drive outbound sales across existing and new industry verticals. You will work closely with the co-founders and experienced sellers, gaining hands-on experience to progress into an Account Executive role.

Responsibilities include prospecting, qualifying, booking demos, leading demos, and managing follow-ups. A fast-paced startup environment values curiosity, coachability, and execution-focused teamwork.

Qualifications

• Experience in outbound sales or related roles preferred.
• Strong communication and negotiation skills.

Responsibilities

• Prospect, qualify, and book demos with new customers via email and LinkedIn.
• Support and lead customer demos and trials from setup through close.
• Follow up after calls and demos to secure next steps.
• Track pipeline progress and share learnings to improve GTM approach.
• Experiment with GTM tactics including paid marketing and partnerships.

Skills

Outbound prospecting

Email/LinkedIn outreach

Demo presentation

Team collaboration

Tools

CRM

LinkedIn

Outreach tools

Job description

• We’re hiring Sales Development Representatives (SDRs) to help us sell Heron into our existing and new industry verticals
• The focus of the role will be traditional outbound sales, but also include a range of go-to-market (GTM) activities like marketing and partnerships - whatever it takes to grow revenue
• You’ll get to work alongside Heron’s co-founders and other experienced, proven sellers and learn directly from them
• This role is an amazing way to break into software sales and progress into an Account Executive or a similar role in the future
• This is a hands-on role focused on growing revenue and bringing in new customers. Examples of what you might do:
• Prospect, qualify, and book demos with new customers via email, LinkedIn, and other outbound channels
• Support and eventually lead customer demos and trials, from initial setup through to handoff or close
• Follow up diligently after calls and demos - whether that’s sending recaps, chasing next steps, or coordinating internal follow-ups
• Track pipeline progress and share learnings with the team to improve our go-to-market approach
• Experiment with other go-to-market approaches, including paid marketing, partnerships, and anything else that might help us drive pipeline and revenue

Benefits

• Comprehensive medical, dental, and vision coverage — including dependents
• Support for family planning and fertility care through Carrot
• Regular pay benchmarking to keep compensation aligned with impact
• Flexible PTO (“take what you need”policy)
• Top-quality tech and a full desk setup
• 401k with an employer match

No prior full-time experience required: if you come from a commercial background and want to play a meaningful role in the growth of a fast-moving company, we’d love to hear from you

Entrepreneurial recent graduate - maybe without much formal or full-time experience but demonstrated sales acumen and ability to hustle in other contexts (e.g. student businesses, side projects, internships)

Commercial generalist in a startup or professional services/ consulting with some exposure to sales or customer work - now looking to double down on a sales and growth role

Current SDR/ BDR or equivalent with 1-2 years in a fast-paced startup or sales organization - now looking to take on more ownership across the GTM motion

Commercially sharp: You understand what makes a customer tick and enjoy the challenge of selling into a new market

Execution-focused: You move fast, follow through, and get things done without a lot of hand-holding

Curious and coachable: You’re hungry to learn, ask good questions, and improve every week

Clear communicator: You’re direct, thoughtful, and good at tailoring your message to your audience

Regardless of specific background, our ideal hire will be:

Scrappy and creative: when faced with an obstacle, you will either overcome it by pure determination (i.e., by hand), or find an unconventional approach or ‘hack’ to navigate it

Persistent: you may not always find the right answer or person immediately, but you’re motivated to keep on trying until you do so. You’ll go the extra mile - including Flying to Gainesville - if that’s what it takes

Above all else, we value people who want to make an impact in their work. Here are some of the behaviors that we expect of all Herons:

Excited to work in a fast-paced, high-growth, team-based environment: we aim to move quickly and decisively, but together. You’ll be a great team player and do what it takes for the team to succeed

Pilot not passenger: at a fast-growing company like Heron we need people who jump on opportunities unprompted and drive them to a great outcome, rather than folks who wait to be told what to do