Sales Development Representative

NielsenIQ; Chicago (IL); Hybrid; USD 50,000 - 62,500; Full time

Benefits offered by this job

Flexible working environment

Comprehensive health insurance

Parental leave

Education support

Job summary

NielsenIQ in Chicago is seeking a Sales Development Representative (SDR) to manage and grow qualified lead volume for the SMB team. The role involves qualifying inquiries, outbound prospecting, and supporting events.

Ideal candidates have 1–3 years in SaaS sales, strong communication skills, and can thrive in a fast-paced, team environment. This role offers flexibility and competitive compensation including a bonus opportunity.

Qualifications

• 1–3 years of SaaS sales development experience.
• Professional experience in high-growth sales or marketing team.
• Strong interpersonal skills for diverse interactions.
• Excellent research and problem-solving capabilities.

Responsibilities

• Qualifying inbound inquiries to determine sales readiness.
• Conduct outbound prospecting to schedule initial meetings.
• Build relationships with sales team members.
• Maintain accurate CRM records of all activities.

Skills

SaaS sales development

Interpersonal skills

Research and problem-solving

Communication skills

Time management

Tools

Microsoft Office Suite

MS Dynamics 365

Salesforce

LinkedIn Sales Navigator

Job description

Location: Chicago, IL (2x onsite per week); must be in US at time of application

R26_0016524

#LI-Hybrid

This role offers a sales incentive bonus opportunity in addition to the base salary

Job Description

NielsenIQ is seeking a talented Sales Development Representative (SDR) to manage, develop and grow qualified lead volume and sales pipeline for our SMB team. This role is primarily responsible for:

• Qualifying inbound inquiries to determine sales readiness
• Outbound prospecting via email, social and phone into target accounts in an effort to schedule initial meetings for sales representatives, and
• Supporting in-person and virtual events via pre- and post-event outreach

This role is often the first touchpoint for prospects interested in NielsenIQ solutions and will set the tone for the sales cycle following. Professionalism, enthusiasm, and excellent communication are key characteristics to be successful in this role. The ideal candidate will be a highly energized self-starter who can thrive working autonomously while also being skilled at building solid working relationships with cross‑functional team members and sales stakeholders.

Responsibilities

• Learn continuously and develop into an industry and NielsenIQ solutions expert
• Effectively pitch products and solutions to key decision makers at all levels of a prospect's organization by understanding their needs and demonstrating how NielsenIQ solutions can meet their requirements
• Respond to and effectively qualify inbound inquiries in a timely manner to assess sales readiness and qualifications prior to connecting prospects with sales resources
• Conduct outbound prospecting activities (phone calls, email, social media, attend tradeshows) into target markets / accounts to identify, connect and engage (schedule meetings) with decision makers in order to generate qualified, sales‑ready leads
• Support the success of marketing sponsored in-person and virtual events; including pre‑event promotion to drive attendance and post‑event follow‑up to engage and qualify prospects for sales
• Develop and methodically drive execution of daily, weekly and monthly activity cadence plans that maximize prospecting efficiency and effectiveness including account and contact‑level research, pre‑call planning and hyper‑personalized messaging via key channels
• Meet and exceed key activity and performance metrics for calls, emails, social touches, appointments scheduled, conversion to opportunity, and beyond
• Maintain accurate CRM records of all lead and prospecting activities by consistently adhering to defined lead management processes and SLAs
• Build relationships with aligned sales team members to nurture leads through opportunity and ensure lead quality is driving conversion to pipeline and revenue

A little bit about you

Does the idea of working for an established company with a start‑up culture excite you? Is being on a diverse team with a focus on work‑life balance important to you? Are you a self‑starter eager to make a name for yourself in a fast‑growing company that rewards good ideas? If you answer yes to these questions, NielsenIQ may be the company for you.

Qualifications

• 1–3 years of SaaS sales development (cold outreach, lead qualification) experience
• Professional experience in a customer‑focused performance‑driven, high‑growth, fast‑paced sales, service or marketing team
• Experience and/or interest in CPG or selling an innovative/niche tool
• Strong interpersonal skills with ability to professionally interact with a diverse blend of personalities to identify and reach desired outcomes while maintaining strong relationships
• Excellent research and problem‑solving skills, including the ability to analyze, compare, evaluate, reconcile and derive actionable insights and next steps
• Experience with tools such as Microsoft Office Suite, MS Dynamics 365 (CRM), Salesforce, Salesloft, LinkedIn Sales Navigator, and ability to quickly learn new technologies
• Exceptional ability to actively listen to and effectively communicate with, prospects and customers in a variety of mediums, such as written or verbal
• Team player that exhibits a positive attitude, composure under pressure and willingness to think out of the box to drive results
• Detail oriented, methodical and process driven mentality
• Sound time management and organizational skills
• Must be a self‑starter and highly ambitious to grow knowledge, skills and career

Additional Information

This role has a market‑competitive salary with an anticipated base compensation of the following range: $50,000.00 - $62,500.00. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales‑based incentive or performance‑based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry‑leading parental leave, life insurance, education support, and more.

• Flexible working environment
• Volunteer time off

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit https://nielseniq.com/global/en/news-center/diversity-inclusion