Sales Development Representative

Creatio; Boston (MA); On-site; USD 60,000 - 90,000; Full time

Job summary

Creatio, a global CRM and low-code automation company, seeks a Sales Development Representative in Boston. You will generate leads, qualify opportunities, and partner with sales and marketing to build a strong pipeline.

Ideal candidates will have 1+ year in SDR or related roles, with strong communication, CRM proficiency, and a growth mindset. The role emphasizes outbound outreach and data-driven improvement.

Qualifications

• Industry knowledge in SDR, staffing, or related sales (B2B SaaS, CRM, or automation).
• Proven track record in generating leads and meeting KPIs.
• Familiarity with CRM software and prospecting tools such as Sales Navigator and Outreach.io.
• Understanding of low-code and CRM trends and their business impact.

Responsibilities

• Lead Generation & Prospecting: qualify opportunities and generate interest in Creatio’s products.
• Market Research & Intelligence: monitor competitive landscape and industry trends in CRM and low-code automation.
• Collaborate with Sales & Marketing to optimize lead quality and conversion.
• Pipeline Management: keep accurate CRM records, manage data, and monitor metrics.
• Outbound Campaigns: craft personalized emails, calls, and LinkedIn messages to build a strong pipeline.
• Performance Optimization: refine outreach tactics and adopt best practices to improve results.

Skills

Lead generation

Prospecting

Market research

CRM

Cold calling

Time management

Communication

Relationship building

Tools

Sales Navigator

Outreach.io

Job description

Creatio is a global vendor ofan agentic CRM & workflow platform with no-code and AI at its core. We help organizations automate customer and operational workflows achieving the fastest time-to-value and the highest ROI on the market. Millions of workflows run on Creatio daily, supporting thousands of clients in over 100 countries. Genuine care for our clients and partners is at the heart of our DNA.We’re proud to be recognized by top industry analysts as aLeader and Strong Performer in multiple Gartner and Forrester reports.In 2025, Creatio was named to Inc.’s Best Workplaces list,recognizing our commitment to employee wellbeing and a strong workplace culture.

Who We’re Looking For: We are seeking passionate, proactive, and results-driven Sales Development Representative who is excited to contribute to a fast-growing and innovative company. The ideal candidate is someone who thrives in a dynamic environment, embraces challenges as opportunities, and is motivated to bring fresh ideas to the table. You should be a strong team player with excellent communication skills, eager to learn and grow, and ready to make an impact from day one. Most importantly, we’re looking for individuals who share our values, believe in collaboration, and want to be part of a workplace where creativity, accountability, and ambitionare celebrated.

The role is based in Boston.

Responsibilities: Lead Generation & Prospecting: Proactively engage with prospective clients, identify and qualify sales opportunities, and generate interest in Creatio’s products. Market Research & Intelligence: Understand the competitive landscape, identify target industry segments, and stay informed of industry trends in CRM and low-code automation. Collaboration with Sales & Marketing: Partner with sales executives to strategize on lead quality and conversion, ensuring a seamless hand-off for qualified opportunities. Pipeline Management: Maintain accurate records of activities in the CRM, manage lead and account data, and monitor progress against sales metrics. Outbound Campaigns: Develop personalized email, phone, and LinkedIn outreach to effectively engage prospects and build a strong pipeline. Performance Optimization: Continuously refine outreach techniques and adopt best practices to enhance prospecting success.

Requirements: Industry Knowledge: at least 1 year in an SDR, staffing, or related sales role, ideally within B2B SaaS, CRM, or automation software. Proven Track Record: Demonstrated success in generating leads, meeting or exceeding KPIs, and helping drive revenue growth. CRM and Sales Tools: Proficiency in CRM software and experience with prospecting tools (Sales Navigator, Outreach.io, etc.). Understanding of Low-Code & CRM Trends: Familiarity with low-code development and CRM software, with an understanding of how these technologies impact businesses. Key Skills: Communication & Interpersonal Skills: Excellent written and verbal communication skills to effectively engage C-level executives and decision-makers. Prospecting Techniques: Skilled in cold calling, email campaigns, and leveraging social media platforms like LinkedIn for prospecting. Analytical Mindset: Ability to analyze data, evaluate prospect engagement metrics, and adjust strategies based on insights. Time Management & Organizational Skills: Proven ability to handle multiple accounts, leads, and follow-ups simultaneously. Strategic Thinking: Ability to understand client needs and pain points, positioning Creatio’s value proposition effectively.

Responsibilities

• Lead Generation & Prospecting: Proactively engage with prospective clients, identify and qualify sales opportunities, and generate interest in Creatio’s products.
• Market Research & Intelligence: Understand the competitive landscape, identify target industry segments, and stay informed of industry trends in CRM and low-code automation.
• Collaboration with Sales & Marketing: Partner with sales executives to strategize on lead quality and conversion, ensuring a seamless hand-off for qualified opportunities.
• Pipeline Management: Maintain accurate records of activities in the CRM, manage lead and account data, and monitor progress against sales metrics.
• Outbound Campaigns: Develop personalized email, phone, and LinkedIn outreach to effectively engage prospects and build a strong pipeline.
• Performance Optimization: Continuously refine outreach techniques and adopt best practices to enhance prospecting success.

Requirements

• Industry Knowledge: at least 1 year in an SDR, staffing, or related sales role, ideally within B2B SaaS, CRM, or automation software.
• Proven Track Record: Demonstrated success in generating leads, meeting or exceeding KPIs, and helping drive revenue growth.
• CRM and Sales Tools: Proficiency in CRM software and experience with prospecting tools (Sales Navigator, Outreach.io, etc.).
• Understanding of Low-Code & CRM Trends: Familiarity with low-code development and CRM software, with an understanding of how these technologies impact businesses.

Key Skills

• Communication & Interpersonal Skills: Excellent written and verbal communication skills to effectively engage C-level executives and decision-makers.
• Prospecting Techniques: Skilled in cold calling, email campaigns, and leveraging social media platforms like LinkedIn for prospecting.
• Analytical Mindset: Ability to analyze data, evaluate prospect engagement metrics, and adjust strategies based on insights.
• Time Management & Organizational Skills: Proven ability to handle multiple accounts, leads, and follow-ups simultaneously.
• Strategic Thinking: Ability to understand client needs and pain points, positioning Creatio’s value proposition effectively.

What you should expect from us:

• Growth & Development: Clear career paths, mentorship opportunities, and access to continuous learning to help you reach your full potential.
• Flexibility & Well-Being: We provide flexible work arrangements and initiatives that empower you to manage your schedule effectively, stay productive, and thrive both personally and professionally.
• Recognition & Impact: A culture that celebrates achievements, values your ideas, and empowers you to make real contributions from day one.
• Innovative Culture: Be part of a company that embraces new ideas, modern technologies, and bold thinking to stay ahead of the curve.
• Benefits & Rewards Package: We provide competitive compensation and benefits designed to support you and your family.
• Our rewards approach goes beyond salary, recognising your contributions and commitment. The exact package may vary depending on your country of residence and employment type.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Required skills:CRM, Lead Generation, Market Research, Time Management, Cold CallingRequired languages:English