Sales Development Representative - New York

Cresta CTO & co; New York (NY); On-site; USD 96,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision

Flexible PTO

Parental leave

Retirement plan

Remote work setup budget

Wellness stipend

Commuter benefits

Job summary

Cresta in New York City is seeking a Sales Development Representative to build pipeline through outbound prospecting and inbound qualification. You will generate qualified leads to drive new business, collaborating with Sales and Marketing to plan outreach and accelerate revenue growth.

This role is based in New York City with in‑office presence two days per week (Mondays & Wednesdays). The on‑target earnings range is $96,000–$125,000, with equity and a comprehensive benefits package.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• Ability to work in a time-sensitive and high-volume environment.
• Self-starter with initiative and resilience.
• Strong organizational skills with ability to prioritize.
• Articulate with strong business acumen.
• Clear, concise, and compelling storyteller across written, verbal, and visual.

Responsibilities

• Grow Cresta’s customer list through personalized emails, calls, and social media outreach.
• Write effective messaging to engage targeted accounts.
• Collaborate with Sales and Marketing to plan and execute outreach campaigns.
• Analyze market research and develop strategies to raise awareness and generate interest.
• Partner with account executives to generate meetings and sales pipeline.
• Create and prioritize target account and contact lists.
• Conduct high level conversations with executives in prospect accounts.
• Meet monthly quotas of meetings, opportunities, and pipeline.
• Assist with drafting sales pitches and reference material.

Skills

Time‑sensitive environment

High volume work

Competitive mindset

Team player

Strong communication

Organizational skills

Storytelling

Education

Bachelor’s degree

Job description

New York, United, States (Hybrid)

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real‑time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world‑class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI‑driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the role

As a Sales Development Representative (SDR), you will be responsible for building pipeline through outbound prospecting and inbound qualification. You will help generate qualified leads that result in new business, supporting our scaling efforts and contributing to the success of our team. We are looking for driven professionals with sound business acumen, strong technical aptitude and natural sales instincts to join our fast growing sales organization.

This role is based in New York City and requires in‑office presence 2 days per week (Mondays & Wednesdays). This is a non‑negotiable part of the role.

Responsibilities

• Grow Cresta’s customer list through personalized emails, calls, and creative social media outreach
• Write effective and compelling messaging to engage targeted accounts
• Work closely with Sales and Marketing to plan, strategize, and execute outreach campaigns that help drive revenue growth
• Analyze market research data and develop strategic approaches to raise awareness and generate interest for Cresta
• Partner with account executives to help generate meetings and sales pipeline
• Create and prioritize target account and contact lists
• Conduct high level conversations with executives in prospect accounts
• Achieve monthly quotas of meetings, qualified opportunities, and pipeline generated.
• Assist with drafting sales pitches, presentations, reference material, and other documents as required

Qualifications We Value

• Bachelor’s degree in Business, Marketing, Communications, or related field
• 1+ years prior sales experience (within a Software/High Tech company highly preferred)
• Ability to work in a time‑sensitive and high‑volume environment
• Highly competitive personality
• A positive attitude: You’re a team player and you’re resilient in the face of challenges
• Self‑starter always looking for ways to do your job better. When you see an opportunity, you jump on it
• Strong organizational skills with ability to effectively prioritize
• Articulate with strong business acumen
• You’re a clear, concise, and compelling storyteller across written, verbal, and visual

We offer a comprehensive and people‑first benefits package to support you at work and in life:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In‑office meal program and commuter benefits provided for on‑site employees

Compensation

The on‑target earnings (OTE) range for this role is $96,000–$125,000, depending on level and performance.

All hires start as SDR Level 1, with a starting OTE of $96,000. Progression through our four‑level SDR career path is based on performance, with compensation increasing at each level. High performers can reach the top of the range within ~18 months through promotion.

This role includes variable compensation with accelerators, creating upside above OTE. Total compensation also includes equity and a comprehensive benefits package.