Sales Counselor

Front Porch; Los Gatos (CA); On-site; USD 83,200 - 98,000; Full time

Job summary

Front Porch is hiring a Sales Counselor for their Los Gatos location. This full-time role involves guiding prospective residents through the sales process, from initial inquiry to move-in preparation, while building meaningful relationships with them and their families.

The ideal candidate will have a Bachelor’s Degree and at least 5 years of experience in senior living sales. The position offers a dynamic work environment focused on community, connection, and purpose.

Qualifications

• 5 years of proven track record in senior living sales.
• 1 year of experience with CRM systems preferred.
• Experience in pre-opening or blue sky CCRC sales preferred.

Responsibilities

• Execute a high-touch consultative sales process from inquiry to move-in preparation.
• Build trusted relationships with prospective residents and families.
• Maintain consistent follow-up with prospects across an extended sales cycle.
• Collaborate with the Director of Sales & Marketing to achieve sales goals.
• Maintain accurate CRM documentation and sales activity tracking.

Skills

Effective oral and written communication

Collaboration and team-building

Decision making

Time management

Education

Bachelor’s Degree in Sales, Marketing or Business

Tools

CRM systems

Job description

We're hiring in Los Gatos!

Sales Counselor - Full-Time/Day Shift

Pay Range: $83,200 - $98,000

Summary

The Sales Counselor serves as a trusted advisor throughout the blue sky and construction phases, guiding prospective residents from initial inquiry through priority reservation, deposit conversion, CCRC agreement selection and move‑in preparation. Working closely with the Director of Sales & Marketing, the Sales Counselor cultivates meaningful relationships with future residents and their families while helping them navigate the financial, lifestyle, emotional and long‑term planning considerations involved in choosing a CCRC. Through proactive follow‑up, thoughtful communication, strategic event engagement, and consistent stewardship of the prospect pipeline, the Sales Counselor creates highly personalized experiences that bring the vision of Fresco Los Gatos to life while advancing Front Porch's mission of connection, purpose and community.

Essential Functions

• Execute a high‑touch consultative sales process from initial inquiry through reservation, deposit conversion, contract execution and move‑in preparation.
• Build trusted relationships with prospective residents and their families by serving as an advisor throughout the decision‑making process.
• Guide prospects through financial qualification conversations, residency agreement options, and lifestyle planning discussions with professionalism, empathy and confidence.
• Maintain consistent, meaningful follow‑up with prospects throughout an extended sales cycle through phone calls, personal outreach, appointments, events, written communication and virtual meetings.
• Partner closely with the Director of Sales & Marketing to achieve pre‑opening sales goals, including priority reservation targets, deposit milestones and occupancy objectives.
• Steward the prospect waitlist throughout the blue sky and construction phases while ensuring timely communication and a highly personalized experience for effective retention.
• Represent Fresco Los Gatos and Front Porch as a brand ambassador by articulating the community's vision, values, lifestyle, and long‑term benefits of empowerment, connection and purpose to prospective residents and influencers.
• Execute strategic sales and marketing events, including informational seminars, preview events, small group presentations, early depositor gatherings and community outreach opportunities.
• Collaborate with prospective residents' family members and trusted advisors, including financial planners, attorneys, physicians, and trust officers, to support informed decision‑making.
• Maintain accurate and timely CRM documentation, sales activity tracking, prospect notes, and pipeline reporting to support sales strategy and forecasting.
• Coordinate with internal teams to support a seamless transition from depositor to resident, including move‑in preparation and communication of resident preferences or special considerations.
• Partner with the Sales Coordinator and cross‑functional teams to ensure consistent execution of administrative processes, prospect communications, and event logistics.
• Perform all other related duties as assigned.

Leadership

Foster and participate in an open, inclusive and welcoming work environment by modeling FP's behaviors and values, which are consistent with the organization's vision and mission. Acts as a role model for the behavior that is consistent with the FP Culture.

Communication/Interpersonal

Effective oral and written communication skills that are appropriate to the audience's needs.

Ability to develop and deliver effective presentations live via online or virtual mediums.

Excellent collaboration and team‑building skills.

Effective conflict management skills.

Ability to effectively build relationships with customers and executive management.

Decision Making/Organization Skills

Demonstrates a high level of accuracy, even under pressure.

Excellent organizational skills.

Ability to perform work independently with minimal supervision.

Ability to exercise sound judgment and make decisions based on accurate and timely analysis.

Productivity

Demonstrated time management and priority‑setting skills.

Ability to simultaneously handle multiple priorities.

Ability to work in a fast‑paced, dynamic environment.

Ability to prioritize responsibilities and organize workload to ensure that timeframes are met and the work is completed within deadlines.

Demonstrated ability to define, develop, and analyze performance measures and metrics; exercise sound judgment and make decisions based on accurate and timely analysis.

Education

Essential: Bachelor’s Degree in Sales, marketing or business.

Equivalents: Associate’s Degree/Two years of College plus Two years of related work experience or Four years of related work experience.

Experience

Essential: 5 years of proven track record in senior living sales.

Preferred: 1 year of experience with CRM systems and experience in pre‑opening or blue sky CCRC sales.

Legal

Front Porch is an Equal Opportunity Employer. We support all aspects of diversity and provide equal employment opportunity to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, disability or status as a veteran in accordance with the applicable nondiscrimination laws. Final candidates must successfully complete a pre‑employment physical, physical abilities test, drug screen and criminal background clearance.