Sales Counselor

Front Porch Communities & Services; Los Gatos (CA); On-site; USD 83,200 - 98,000; Full time

Job summary

Front Porch Communities & Services in Los Gatos, CA is seeking a Sales Counselor to guide prospective residents from inquiry through priority reservation, deposits, and move-in. You will build meaningful relationships with residents and families, while addressing financial, lifestyle, and long-term planning considerations with professionalism and empathy.

The role emphasizes a high-touch consultative sales process, collaboration with the Director of Sales & Marketing, and proactive follow-up to

Qualifications

• Bachelor’s degree in Sales, Marketing, or Business.
• 5 years proven track record in senior living sales.
• 1 year CRM systems experience or pre-opening/blue sky CCRC sales preferred.

Responsibilities

• Execute a high-touch consultative sales process from inquiry through reservation and move-in preparation.
• Build trusted relationships with prospective residents and families.
• Guide prospects through financial qualification conversations and residency agreement options.
• Maintain consistent follow-up with prospects throughout an extended sales cycle.
• Collaborate with Director of Sales & Marketing to achieve pre-opening sales goals.
• St eward the prospect waitlist during blue sky and construction phases.

Skills

Oral communication

Written communication

Presentations

Collaboration

Relationship building

Conflict management

Education

Bachelor’s degree in Sales, Marketing, or Business

Tools

CRM systems

Job description

Summary

The Sales Counselor serves as a trusted advisor throughout the blue sky and construction phases, guiding prospective residents from initial inquiry through priority reservation, deposit conversion, CCRC agreement selection and move-in preparation. Working closely with the Director of Sales & Marketing, the Sales Counselor cultivates meaningful relationships with future residents and their families while helping them navigate the financial, lifestyle, emotional and long‑term planning considerations involved in choosing a CCRC. Through proactive follow‑up, thoughtful communication, strategic event engagement, and consistent stewardship of the prospect pipeline, the Sales Counselor creates highly personalized experiences that bring the vision of Fresco Los Gatos to life while advancing Front Porch’s mission of connection, purpose and community.

Location and Employment Details

We’re hiring in Los Gatos!
Sales Counselor – Full Time/Day Shift
Pay Range: $83,200 – $98,000

Essential Functions

• Execute a high‑touch consultative sales process from initial inquiry through reservation, deposit conversion, contract execution and move‑in preparation.
• Build trusted relationships with prospective residents and their families by serving as an advisor throughout the decision‑making process.
• Guide prospects through financial qualification conversations, residency agreement options, and lifestyle planning discussions with professionalism, empathy and confidence.
• Maintain consistent, meaningful follow‑up with prospects throughout an extended sales cycle through phone calls, personal outreach, appointments, events, written communication and virtual meetings.
• Partner closely with the Director of Sales & Marketing to achieve pre‑opening sales goals, including priority reservation targets, deposit milestones and occupancy objectives.
• Steward the prospect waitlist throughout the blue sky and construction phases while ensuring timely communication and a highly personalized experience for effective retention.
• Represent Fresco Los Gatos and Front Porch as a brand ambassador by articulating the community’s vision, values, lifestyle, and long‑term benefits of empowerment, connection and purpose to prospective residents and influencers.
• Execute strategic sales and marketing events, including informational seminars, preview events, small group presentations, early depositor gatherings and community outreach opportunities.
• Collaborate with prospective residents’ family members and trusted advisors, including financial planners, attorneys, physicians, and trust officers, to support informed decision‑making.
• Maintain accurate and timely CRM documentation, sales activity tracking, prospect notes, and pipeline reporting to support sales strategy and forecasting.
• Coordinate with internal teams to support a seamless transition from depositor to resident, including move‑in preparation and communication of resident preferences or special considerations.
• Partner with the Sales Coordinator and cross‑functional teams to ensure consistent execution of administrative processes, prospect communications, and event logistics.
• Perform all other related duties as assigned.

Detailed Skills Needed to Perform Essential Functions

Leadership

• Foster and participate in an open, inclusive and welcoming work environment by modeling FP’s behaviors and values, which are consistent with the organization’s vision and mission.

Communication / Interpersonal

• Effective oral and written communication skills that are appropriate to the audience’s needs.
• Ability to develop and deliver effective presentations live via online or virtual mediums.
• Excellent collaboration and team‑building skills.
• Effective conflict management skills.
• Ability to effectively build relationships with customers and executive management.

Decision Making / Organization Skills

• Demonstrates a high level of accuracy, even under pressure.
• Excellent organizational skills.
• Ability to perform work independently with minimal supervision.
• Ability to exercise sound judgment and make decisions based on accurate and timely analysis.

Productivity

• Demonstrated time management and priority‑setting skills.
• Ability to simultaneously handle multiple priorities.
• Ability to work in a fast‑paced, dynamic environment.
• Ability to prioritize responsibilities and organize workload to ensure that timeframes are met and the work is completed within deadlines.
• Demonstrated ability to define, develop, and analyze performance measures and metrics; exercise sound judgment and make decisions based on accurate and timely analysis.

Education and Experience

• Essential Education: Bachelor’s Degree in Sales, Marketing, or Business.
• Essential Experience: 5 years proven track record in senior living sales.
• Preferred Experience: 1 year experience with CRM systems and pre‑opening or blue sky CCRC sales.

Employee Acknowledgement

• Follow the highest standards of cleanliness.
• Follow all federal, state, and corporate policies, health codes, and guidelines in preparing and handling medication (if applicable).
• Perform all duties safely and efficiently, wearing all safety equipment required to perform your job or when asked to do so by an appropriate member of Front Porch.
• Report any safety hazards or accidents to your supervisor or another member of management if your supervisor is unavailable as soon as you are aware of them. Attend all mandatory in‑service meetings.
• Comply with all department and facilities policies and procedures.

Compensation Disclaimer: The actual compensation offered will depend on a wide range of factors including, but not limited to, the selected candidate’s knowledge, skills, experience, training, education, and licensure/certifications (as applicable).

Front Porch is an Equal Opportunity Employer. We support all aspects of diversity and provide equal employment opportunity to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, disability or status as a veteran in accordance with the applicable nondiscrimination laws. Final candidates must successfully complete a pre‑employment physical, physical abilities test, drug screen and criminal background clearance.