Sales Counselor

Asbury Communities, Inc.; Gaithersburg (MD); On-site; USD 60,000 - 68,000; Full time

Job summary

Asbury Communities, Inc. is seeking a dynamic Sales Counselor to join a celebrated Continuing Care Retirement Community in Gaithersburg, MD. The ideal candidate will help guide prospective residents through crucial life decisions by fostering relationships and leveraging community benefits. This role offers a competitive salary and generous benefits, with opportunities to thrive in a supportive environment.

Benefits

Medical coverage

Dental coverage

Vision coverage

401K with match

PTO and paid holidays

Qualifications

• Proven success in relationship-based sales, especially in relevant industries.
• Strong communication skills and ability to build trust.
• Understanding of the geriatric population's needs.

Responsibilities

• Build and nurture relationships with prospective residents and their families.
• Conduct personalized discovery sessions to understand needs.
• Guide prospects through decision-making, leveraging CRM tools.

Skills

Relationship-building

Communication

Sales

Interpersonal Skills

Education

Bachelor’s degree in marketing, business, communications, gerontology, or a related field

Tools

Microsoft Office

CRM Software

Job description

4 days ago Be among the first 25 applicants

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Asbury Communities, Inc. provided pay range

This range is provided by Asbury Communities, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$60,000.00/yr - $68,000.00/yr

Additional compensation types

Commission

Direct message the job poster from Asbury Communities, Inc.

Asbury Methodist Village is among the country’s largest continuing care retirement communities and proudly calls Montgomery County, Maryland, home. With 134 beautiful acres, our campus is a certified arboretum and includes a 17-acre wildlife preserve.

As part of the not-for-profit Asbury organization, Asbury Methodist Village offers senior independent living options such as Courtyard Homes, Villas, and spacious senior apartments, as well as assisted living, memory support, and quality skilled nursing care and rehabilitation therapy. These senior housing choices, combined with an outstanding tradition of quality and service, help Asbury senior living redefine the expectations of retirement living and aging services to ensure that you can anticipate more here.

Are you a dynamic sales professional looking for a meaningful career in an exceptional environment? We're seeking a results-driven and compassionate Sales Counselor to join our team at one of the region’s most celebrated Continuing Care Retirement Communities.

Here, you’ll do more than sell a product — you’ll guide individuals through a life-enhancing decision. You’ll introduce prospective residents to a vibrant, wellness-focused campus, innovative programs, and a deeply engaged community. Backed by a supportive team and a full suite of tools and resources, you’ll help seniors and their families discover a place where they can thrive.

Responsibilities:

• Build and nurture lasting relationships with prospective residents and their families.
• Conduct personalized discovery sessions to understand each prospect’s needs, goals, and concerns — and tailor your approach accordingly.
• Present the unique benefits of our community through one-on-one meetings, tours, events, and group presentations both on and off campus.
• Use a consultative sales approach to guide prospects through what is often a multi-month (or multi-year) decision-making journey.
• Leverage marketing and CRM software (Welcome Home) to manage and track leads, identify trends, and develop follow-up strategies.
• Evaluate financial qualifications using tools like Examiner, while guiding families through financial documentation and contracts.
• Communicate regularly with key decision influencers, such as adult children, advisors, and caregivers.
• Collaborate across departments to ensure a seamless and welcoming experience from inquiry to move-in.
• Support marketing efforts by contributing to the development of sales materials and promotional strategies.
• Set and meet monthly and quarterly sales goals in alignment with department objectives.

Qualifications:

• Proven success in relationship-based sales (experience in senior living, real estate, hospitality, or healthcare is a plus).
• Strong interpersonal and communication skills with a natural ability to build trust and rapport.
• Proficiency with Microsoft Office computer package and the ability to learn Asbury’s database system.
• Bachelor’s degree in marketing, business, communications, gerontology, or a related field.
• Familiarity with financial concepts such as income, assets, insurance, and retirement planning.
• Must possess knowledge and understanding of physical and psychological needs of geriatric population.
• Must be able to work weekends as needed

Depending upon the status of the position, Asbury offers generous benefits including medical, dental, and vision coverage; 401K with match; PTO and paid holidays.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Industries

  Hospitals and Health Care

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Disability insurance

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