Sales Coordinator

Woodruff Arts Ctr 14th St; Jackson (MI); On-site; USD 100,000 - 180,000; Full time

Job summary

Woodruff Arts Center seeks a Senior Director of Sales and Audience Development to lead strategic growth in ticket revenue across Delta Classical, Family Series, Goizueta Stage for Youth and Family, and ASO memberships. The role focuses on expanding group and corporate sales while maintaining outstanding service.

The successful candidate will manage full sales cycle from lead generation to face-to-face meetings, oversee marketing initiatives, and represent ASO at events.

Qualifications

• Bachelor’s Degree required.
• Strong sales and closing skills with ability to generate leads.
• Excellent presentation, organization and planning abilities.
• Outstanding communication and interpersonal skills.
• Experience with ticketing systems is a plus.

Responsibilities

• Increase ticket sales revenue for Delta Classical, Family Series, Goizueta Stage for Youth and Family, and ASO memberships.
• Grow group and corporate sales engagement and ticket sales.
• Maintain an excellent level of customer service for group and corporate patrons.
• Provide marketing strategies to hit departmental goals.
• Manage full sales cycle from lead generation to ticket reservations and meetings.
• Represent ASO at concerts and events as needed.
• Maintain relationships with existing group customers and solicit new ones for lead generation.
• Support growth of group memberships and assist with event bookings and room rentals.

Skills

Sales

Cold Calling

Presentation

Organization & Planning

Communication Skills

Interpersonal Skills

Problem Solving

MS Word

Excel

PowerPoint

Education

Bachelor’s Degree

Tools

Ticketmaster

Job description

Woodruff Arts Center employees play an integral role in creating and supporting great art and education initiatives at the nation’s third largest arts center. Comprised of three Art Partners—Alliance Theatre, Atlanta Symphony Orchestra and High Museum of Art—there’s a role for everyone at The Woodruff.

Reports To

Senior Director, Sales and Audience Development

Flsa

United States of America (Exempt)

Employment Status

Regular/Full time

Job Responsibilities

• Increasing ticket sales revenue for Delta Classical concerts, Family Series concerts, Goizueta Stage for Youth and Family concerts, and ASO memberships.
• Increase group and corporate sales engagement and ticket sales.
• Maintain an excellent level of customer service for group and corporate sales patrons.
• Provide new marketing strategies to help achieve departmental goals.
• Manage the full sales cycle for group and corporate contacts including but not limited to initial contact lead generation, ticket reservations, face to face meetings as needed.
• Maintain the highest level of customer service for clients and sales prospects to nurture and ensure repeat attendance.
• Assist in booking special events, corporate receptions and room rentals.
• Communicate programmatic information and provide superior customer service to groups of 10 or more to increase single ticket sales across all series.
• Maintain relationships with existing group customers via outbound phone calls, personal visits, presentations, direct mail and email.
• Solicitate net new community groups, companies, and associations for group sales lead generation
• Assist with exponential growth of existing group memberships
• Serve as ASO representative at concert events in rotation with other Sales/Marketing staff.

Critical Elements

• Cultivate Relationships with existing Corporate, Group sales, and Membership patrons.
• Outside Sales Calls scheduled and Cold Calls at a minimum of 2 days per week
• Identify sales prospects and prepare presentations and proposals for Sales Calls
• Represent the ASO at selected conferences, trade shows and networking events.
• Create and distribute email offers for Corporate Partners and Sponsors
• Work with Sr. Director to build annual sales plan to achieve sales goals, including target audiences, detailed marketing and sales strategies and tactics.
• Assist with marketing initiatives including direct mailings, email, text message campaigns, event planning, and inside/outside sales call execution.
• Process incoming Group Sales and Corporate Sales communications and requests.
• Other duties as assigned

Qualifications

• Bachelor’s Degree required
• Strong Sales-oriented skills and attitude including the ability to make cold calls and close sales
• Excellent presentation, organization and planning skills
• Ability to think creatively and solve problems
• Self –starter who takes direction well
• Outstanding communication skills
• Excellent computer skills include MS Word, Excel and PowerPoint
• Experience with ticketing systems or Ticketmaster a plus
• Event Planning experience a plus
• Excellent interpersonal skills
• Demonstrated organizational ability
• Evidence of personal investment in ongoing professional development
• Firsthand knowledge of Atlanta’s philanthropic, business, and arts communities
• Knowledge of and passion for live music performance and music/arts education