Sales Consultant

Germain Motor Company; Naples (FL); On-site; USD 36,000 - 70,000; Full time

Job summary

Germain Motor Company in Naples, FL is seeking a full-time Sales Consultant to engage showroom and lot customers, actively listening to their needs and guiding them through the vehicle selection process.

You will present product features, conduct test drives, explain financing options, manage leads, and maintain CRM records. Collaboration with sales managers, the finance team, and service staff will ensure a smooth, ethical sales experience and long-term customer relationships.

Qualifications

• Candidates should have strong Sales Consulting skills including needs assessment and closing techniques.
• Commitment to Customer Satisfaction and building long-term relationships.
• Effective communication, active listening, and professional written correspondence.
• Consulting abilities to guide customers through complex purchase decisions.
• Familiarity with CRM tools and basic digital sales/lead management.

Responsibilities

• Present product features and benefits to customers in showroom and on the lot.
• Conduct test drives and prepare accurate price quotes.
• Explain financing and leasing options to customers.
• Manage leads and follow up with prospective and existing customers.
• Maintain detailed CRM records and collaborate with sales managers, finance and service teams to ensure a positive buying experience.

Skills

Sales consulting

Needs assessment

Product presentation

Closing techniques

Customer service

Communication skills

Consulting abilities

CRM tools familiarity

Digital sales

Lead management

Education

High School Diploma or equivalent

Associate or Bachelor’s degree (preferred)

Tools

CRM Software

Job description

Company Description Germain Motor Company is a fourth-generation, family-owned automotive group that has grown from a single dealership in Bexley, Ohio, to 24 dealerships across eight markets in Ohio, Florida, Michigan, Pennsylvania, and Kentucky. The company represents many highly sought-after automotive brands and is guided by the promise: “The Right Car. The Right Price. The Right Way.” Germain has earned repeated recognition for excellence, including Best Auto Dealer by 614 Magazine readers since 2010 and placement on the Wards e-Dealer Top 100 for internet sales volume. With more than 75 years of automotive experience, Germain focuses on innovation, technology, and investing in its team members to deliver an exceptional customer experience. The organization is committed to continual growth and to creating customers for life through an outstanding purchasing and ownership journey.

Role Description

This full-time, on-site Sales Consultant role is based at our dealership in Naples, FL. The Sales Consultant engages with customers in the showroom and on the lot, actively listening to their needs and guiding them through the vehicle selection process. Responsibilities include presenting product features and benefits, conducting test drives, preparing accurate price quotes, and explaining financing and leasing options. The role involves managing leads, following up with prospective and existing customers, and maintaining detailed records in the CRM system. The Sales Consultant collaborates closely with sales managers, finance team members, and service staff to ensure a smooth, positive, and ethical sales experience that supports long-term customer relationships.

Qualifications

• Candidates should possess strong Sales Consulting skills, including needs assessment, product presentation, and closing techniques.
• Candidates should possess a commitment to Customer Satisfaction and Customer Service, with a focus on building trust and long-term relationships.
• Candidates should possess effective Communication skills, including active listening, clear verbal communication, and professional written correspondence.
• Candidates should possess Consulting abilities, such as providing informed recommendations and guiding customers through complex purchase decisions.
• Relevant skills and qualifications include prior automotive or retail sales experience, familiarity with CRM tools, and basic proficiency with digital sales and online lead management.
• Additional beneficial qualifications include a high school diploma or equivalent (associate or bachelor’s degree preferred), a valid driver’s license with a satisfactory driving record, and the ability to work flexible hours, including evenings and weekends.
• Successful candidates demonstrate integrity, a results-oriented mindset, resilience in a fast-paced environment, and a willingness to learn and adapt to new technologies and sales processes.