Sales Consultant

The Russ Darrow Group; Milwaukee (WI); On-site; USD 40,000 - 70,000; Full time

Job summary

The Russ Darrow Group in Milwaukee, WI is seeking a Sales Consultant to guide customers through vehicle selection and purchasing. This full-time on-site role involves greeting, qualifying, and presenting suitable options, plus processing paperwork and coordinating test drives.

You will collaborate with finance and service teams, maintain product knowledge, and uphold dealership standards for customer satisfaction. High school diploma required; automotive/sales experience is a plus.

Qualifications

• Strong sales consulting skills to identify customer needs and present tailored vehicle options.
• Excellent communication for in-person, phone, and written interactions.
• Ability to work on-site in Milwaukee, WI, including evenings and weekends.
• Basic proficiency with CRM or dealership management systems.
• Prior automotive or retail sales experience valued but not required; training provided.
• High school diploma or equivalent; further education in business/marketing is a plus.

Responsibilities

• Greet and qualify customers and assess their needs.
• Present vehicle options and explain features, pricing, financing.
• Prepare and process sales paperwork and coordinate test drives.
• Follow up with prospects to maintain relationships and encourage repeat business.
• Collaborate with finance and service teams; maintain product knowledge; uphold dealership standards.

Skills

Sales consulting

Customer service

Communication

CRM

Education

High school diploma or equivalent

Tools

CRM/Dealership software

Job description

Company Description

The Russ Darrow Group has been serving Wisconsin communities for nearly six decades and is recognized for its strong roots in the automotive industry. Founded in 1965, the company has grown by applying the same personal values and strong beliefs that shaped its origins in West Bend, Wisconsin. Community involvement and a deep commitment to customer service are central to the organization’s success. The Russ Darrow Group focuses on making a "career investment" in team members, offering development opportunities that encourage long-term careers. The company believes in "growing our own," creating an environment where employees can build lasting professional futures.

Role Description

The Sales Consultant is a full-time, on-site role based in Milwaukee, WI, responsible for guiding customers through the vehicle selection and purchasing process. Daily activities include greeting and qualifying customers, assessing their needs, presenting suitable vehicle options, and explaining features, pricing, and financing alternatives. The role involves preparing and processing sales paperwork, coordinating test drives, and following up with prospective and existing customers to maintain relationships and encourage repeat business. The Sales Consultant also collaborates with finance and service teams, maintains product knowledge on inventory and incentives, and upholds dealership standards for professionalism and customer satisfaction.

Qualifications

• Strong Sales Consulting skills, including identifying customer needs and providing tailored vehicle solutions.
• Demonstrated focus on Customer Satisfaction and Customer Service, with an ability to build trust and long-term relationships.
• Excellent Communication skills for clear, professional interactions in person, by phone, and in writing.
• Consulting abilities to guide customers through decisions, explain options, and support a positive buying experience.
• Motivation to meet and exceed sales goals, with basic proficiency in using CRM or dealership management systems.
• Ability to work on-site in Milwaukee, WI, including evenings and weekends as needed.
• Prior automotive sales or retail sales experience is beneficial but not required; training is provided.
• High school diploma or equivalent required; additional education in business, marketing, or related fields is a plus.