Sales Consultant

BMW-Group; Eugene (OR); On-site; USD 50,000 - 120,000; Full time

Benefits offered by this job

OTE $50k-$120k+ annually

BMW product and sales training

Medical, dental, and vision insurance

Life insurance and supplemental cover

Paid time off and holidays

Career path into finance/management

Employee vehicle discounts

Low-pressure, relationship-focused, no

team culture

Job summary

BMW of Eugene seeks a relationship-focused Sales Consultant to build lasting guest experiences in a luxury brand environment. You will welcome guests, guide them through the BMW lineup, and deliver test drives that showcase performance and design, while maintaining a strong guest pipeline with disciplined CRM use.

Ideal candidates bring automotive or consultative sales experience, a passion for BMW, and a hospitality mindset.

Qualifications

• Automotive sales experience preferred; candidates from luxury retail, hospitality, or other consultative sales backgrounds are encouraged to apply.
• Relationship-first approach—you listen before you present and earn trust before you ask for the sale.
• Genuine enthusiasm for the BMW brand—performance, design, and technology are selling points in Eugene.

Responsibilities

• Welcome guests with genuine curiosity and warmth—understand what they want before presenting.
• Guide guests through the BMW lineup—connect the brand story to what matters to each buyer.
• Present vehicles and conduct test drives that create a real experience, not a rehearsed pitch.
• Build and maintain a guest pipeline through consistent follow-up and CRM use.
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience.
• Meet monthly targets while maintaining strong guest satisfaction scores.
• Stay current on BMW product updates, technology features, and the EV lineup.
• Represent BMW of Eugene and Swickickard's hospitality standard in every interaction.

Skills

Automotive sales experience

Relationship-driven

CRM tools

Clear communication

Valid driver’s license

Hospitality mindset

Tools

CRM software

Job description

Eugene, OR | BMW | Luxury performance brand | Sales Consultant | Pacific Northwest | Automotive experience preferred | Open to other backgrounds | Veterans encouraged to apply | $50,000 - $120,000+ OTE

Strong candidates have come from automotive, hospitality, retail, outdoor and lifestyle industries, and other client-facing roles.

IS THIS YOU?

• You're a relationship-first salesperson who leads with honesty, earns trust through follow-through, and takes pride in the experience you create for every guest
• You have automotive or consultative sales experience -- or a background in hospitality, retail, or client-facing work and the drive to grow into luxury sales
• You want to represent a brand people are passionate about, in a community where relationships build lasting careers

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

BMW of Eugene serves a community of passionate, engaged BMW drivers in one of Oregon's most vibrant university cities. Our guests choose BMW deliberately -- for the driving experience, the engineering, and the brand values -- and they stay loyal to consultants who match that enthusiasm with genuine knowledge and care. This is a relationship-driven sales floor where doing right by the guest is both the standard and the strategy.

WHAT YOU'LL DO

• Welcome guests with genuine curiosity and warmth -- understanding what they want before presenting what we have
• Guide guests through the BMW lineup with confidence -- connecting the brand's performance, technology, and design story to what matters most to each buyer
• Present vehicles and conduct test drives that create a real experience -- not a rehearsed pitch
• Build and maintain a guest pipeline through consistent follow-up and disciplined CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores
• Stay current on BMW product updates, technology features, and the EV lineup
• Represent BMW of Eugene and Swickard's hospitality standard in every guest interaction

WHAT WE'RE LOOKING FOR

• Automotive sales experience preferred -- candidates from luxury retail, hospitality, or other consultative sales backgrounds are encouraged to apply
• Relationship-first approach -- you listen before you present and you earn trust before you ask for the sale
• Genuine enthusiasm for the BMW brand -- performance, design, and technology are real selling points in Eugene and you need to believe in them
• Self-motivated with a consistent track record of follow-through and results
• Comfortable with CRM tools and digital communication
• Clear, honest communicator -- BMW buyers are informed and they appreciate a consultant who respects that
• Valid driver's license with a clean driving record
• A hospitality mindset -- every guest interaction deserves your full attention and care

WHAT WE OFFER

• OTE of $50,000 - $120,000+ annually
• Paid BMW product and sales training
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts
• A collaborative, low-pressure sales culture that rewards integrity and long-term relationship building

WHY BMW OF EUGENE

• BMW drivers are enthusiasts -- they choose the brand because they care about how it drives, how it's built, and what it stands for. Selling to that guest base is genuinely rewarding for a consultant who shares that passion
• Eugene is a vibrant, community-oriented city with a strong university culture and a buyer profile that values authenticity and relationship over pressure
• A store where your reputation compounds over time -- Eugene buyers talk to each other, and the consultant who takes care of them earns referrals that build a career
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, not just how we serve
• Leadership that invests in your development and gives you the tools and support to build a long-term career here

BMW of Eugene is a store where a relationship-driven Sales Consultant can build something lasting. The guest base is passionate, the community is tight-knit, and the brand gives you real substance to sell. Doing right by every guest here doesn't just feel good -- it builds the kind of reputation that drives a career forward for years.

If you're ready to sell a brand people love, in a community that values how you do it -- we'd like to meet you.