Sales Business Analyst

Tru Fragrance & Beauty; New York (NY); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A leading personal care firm seeks a Sales & Business Analyst to shape their sales analytics and forecasting practices. Located in New York, this role offers an opportunity to build robust models for inventory allocation and make data-driven decisions critical to company growth. Candidates should possess 4–6 years of experience, strong analytical skills, and a collaborative mindset. The company offers a hybrid work environment and potential for growth in the analytics field.

Qualifications

• 4–6 years of experience in a related field, ideally consumer-brand or retail.
• Strong analytical skills and experience with data mining and modeling.
• Detail-oriented with a focus on data integrity and accuracy.

Responsibilities

• Analyze sales data to identify trends and growth opportunities.
• Build demand planning models for inventory allocation.
• Prepare and present sales reports and performance dashboards.

Skills

Sales analytics

Demand planning

Inventory management

Data analysis

Forecasting

Communication

Tools

Excel

Business Intelligence tools

Job description

Tru Fragrance & Beauty is a team of brand creators, a partner for retailers, and a residency for founders and young beauty brands. We have fifty plus years’ experience in the vast fragrance, beauty and wellness space, delivering paramount creative capabilities, category management and logistical excellence. Each year we bring hundreds of innovative, profitable products to market with our diverse retail and brand global partners including Sephora, Target, Ulta, Lake & Skye, Undone Beauty, American Eagle, Urban Outfitters, and Marks & Spencer among others.

Our unmatched infrastructure allows us to craft and execute data-driven strategies as unique as each client, providing in-house services within ideation, global operations, retail and brand strategy, brand marketing, data intelligence, e-commerce and funding and portfolio management. Our team of in-house experts are extensions of our retail and brand partners, navigating the ever-evolving industry as one.

In addition to headquarters in New York and Chicago, our elite team of over 100 is located in satellite offices in Los Angeles, San Francisco, Dallas, Boston, Miami, and London.

Create opportunity. Produce excellence. Scale smart. Design the future.

Position Overview

Title: Sales & Business Analyst

Location: New York, NY (or Willowbrook, IL)

Reports to: Director of Commercial Sales

Type: Full-time; hybrid

Compensation: Negotiable (based on experience)

We are a rapidly scaling brand — fast-moving, strategic, and agile. As we continue expanding across retailers and geographies, we need someone analytical, entrepreneurial, hands‑on, and strategic to build the foundation of our sales analytics, allocation, and demand planning practices. This is a ground‑floor opportunity to shape how we forecast, allocate, report, and scale.

Key Responsibilities

• Analyze historical and current sales data across channels, retailers, and geographies to identify performance trends, growth opportunities, and risk areas.
• Build robust forecasting and demand‑planning models (short‑, mid‑, long‑term) to support inventory allocation, replenishment, and new product launches — keeping in mind international markets and retailer dynamics.
• Manage allocation and inventory planning: recommend and execute SKU / retail allocations; monitor retailer inventory levels; work with internal and external supply‑chain, buying, and retail teams to ensure optimal stock flows and minimize stock‑outs or excess.
• Develop, maintain, and own regular sales reports, dashboards, and performance‑tracking tools — making data easy to consume for leadership, sales, merch, marketing, and operations teams. (Think Excel, dashboards, templates, visual summaries.)
• Perform analysis around promotions, catalog cycles, product launches, markdowns, and sell‑through — measuring impact, recommending adjustments, and updating learnings into forecasting and planning.
• Present findings and business insights to cross‑functional stakeholders (sales, marketing, finance, supply chain), and translate data into a compelling “story” that supports strategic decisions.
• Work collaboratively — but with a strong sense of ownership. You’ll be expected to roll up your sleeves, dive into data, and lead key planning / allocation / reporting initiatives.
• Help build and standardize processes, templates, and best practices around analytics, forecasting, allocation, and reporting — essentially, defining how sales analytics works at our company.

Qualifications

• 4–6 years of experience as a Sales Analyst, Demand Planner, Business Analyst (or similar) — ideally coming from a consumer‑brand / retail or DTC / omnichannel brand that has scaled significantly.
• Prior experience working on the brand side (not just retail or supply‑chain), especially within brands that were smaller or scrappier — where you had to “wear many hats” and contribute beyond one narrow function.
• Strong demand‑planning, forecasting, inventory‑allocation, and allocation‑management experience — ideally including multi‑channel and international retail exposure.
• Deep analytical skills, comfort with data mining, modeling, Excel (and ideally other tools: e.g. BI, dashboarding, data visualization), and a love for building templates and scalable tools.
• Excellent communication and presentation skills — you enjoy doing the analysis and presenting results, telling the story behind the numbers, and influencing stakeholders.
• Highly detail‑oriented and data‑integrity focused. You care about accuracy, good data hygiene, and building reliable reporting infrastructure.
• Self‑starter mindset, ownership, grit — you’re not afraid to dive into messy data or manual tasks if it means building something valuable for the business.
• You know how to prioritize. And if you don’t, you are comfortable enough to ask for support as you see this as a sign of strength to ask versus a sign of weakness. You also have a sense of urgency and know when it’s important to address something quickly.
• Collaborative — able to partner across functions (sales, marketing, supply‑chain, finance), but also able to drive initiatives independently.
• Bonus: international allocation / demand‑planning experience; familiarity with global retail frameworks, multi‑currency/market considerations, seasonal planning, launch planning.

Why This Role Matters and What's In It For You

• You’ll help define — from Day One — how our brand uses data to make critical business decisions.
• You’ll have visibility across the business (sales, supply‑chain, marketing, finance) — giving you broad exposure and a holistic view of business performance.
• Your work will directly influence product allocation, inventory efficiency, retail performance, and ultimately company growth.
• Opportunity for growth: based on performance, this role could evolve into a brand‑lead analyst, head of analytics across brands, or sales lead role.

Seniority level: Associate

Employment type: Full-time

Job function: Sales and Analyst

Industries: Personal Care Product Manufacturing and Consumer Services