Sales Associate (Marketing)

Wayne Media Group; Brighton (MI); On-site; USD 36,000 - 106,000; Full time

Benefits offered by this job

Health Benefits

Paid Time Off

Growth Opportunities

Job summary

Wayne Media Group is seeking a results-driven Sales & Marketing Professional in Michigan to lead client acquisition, onboarding, and ongoing account growth. You will engage prospects across marketing services, conduct consultative sales, and manage proposals from initial contact through onboarding.

The role emphasizes relationship building, cross-selling opportunities, and collaboration with internal teams to ensure successful project launches.

Qualifications

• Experience in Sales & Marketing Services preferred (agency, digital advertising, or media production).
• Strong communication skills and ability to translate client needs into marketing solutions.
• Detail-oriented with onboarding processes and project launches.
• Growth-focused with track record of meeting revenue goals.

Responsibilities

• Identify and engage prospective clients needing creative marketing solutions across services.
• Lead consultative sales conversations with a value-first approach.
• Develop and nurture relationships with business owners and decision-makers.
• Create proposals, present solutions, and close new client engagements.
• Track sales activity and contribute to revenue goals.
• Assist with onboarding and handoff to internal teams.
• Support upsell/cross-sell opportunities as client needs evolve.
• Coordinate transition from sales to production and manage onboarding timelines.

Skills

Sales Prospecting & Closing

Proposal & Agreement Creation

Onboarding Coordination

Upselling & Cross-Selling

Time & Pipeline Management

Client Communication During Ramp-up

Tools

Asana

ClickUp

Monday

Pipedrive

HubSpot

Salesforce

Google Workspace

Job description

Our foundation is built on two guiding principles: our Leadership Creed and our Core Values. They are the standard by which we lead, operate, and grow.

Leadership Creed

At Wayne Media, we lead by two pillars: family over business and employees come first. We believe the most important work happens at home, and when our team is supported, they show up stronger for our clients. Leadership means protecting these priorities, living them out daily, and setting the standard for how we work and grow together.

Core Values

1. Extreme Ownership- Everyone leads. All leaders are responsible for what goes on within their department.
2. Treat Others Well- Treat everyone how you'd want to be treated (Luke 6:31)
3. Do What You Say- Trust is built through action, not just words.
4. Be Open and Honest: We speak truthfully, listen openly, and build trust through clear, respectful communication.
5. Adapt to Advance: We don't resist change, we innovate through it.

Key Responsibilities

• Sales & Business Development
• Identify and engage prospective clients who need creative marketing solutions across creative, video, web, podcasting, and advertising.
• Lead consultative sales conversations that position Wayne Media's value-first, strategy-driven approach.
• Develop and nurture relationships with business owners, decision-makers, and referral partners.
• Create proposals, present solutions, and close new client engagements, both retainers and project-based services.
• Track sales activity, maintain sales pipeline, and contribute to monthly and quarterly revenue goals.
• Have a strong understanding of all of our service offerings.
• Network with companies in the Livingston County area.
• Client Onboarding & Relationship Management
• Act as the first point of contact once a sale is closed, ensuring a smooth handoff to internal teams.
• Facilitate a seamless onboarding experience by gathering client goals, expectations, and essential project information.
• Set clear communication expectations and build early-stage trust with the client.
• Serve as a liaison between the client and internal teams during onboarding, ensuring alignment on deliverables and timelines.
• Support account leads with upsell or cross-sell opportunities based on evolving client needs.
• Lead the transition from sales to production through setting up client spaces in the project management system and follow up on onboarding deadlines to ensure the process is seamless.
• Other Duties
• Perform any and all duties assigned by the COO or CEO.

Skills

• Sales Prospecting & Closing: Comfortable identifying leads, conducting consultative sales conversations, and handling objections.
• Proposal & Agreement Creation: Ability to put together compelling proposals, scopes, and contracts aligned with client needs.
• Onboarding Coordination: Skilled at managing the handoff from sales to service delivery, including documentation and kickoff prep.
• Upselling & Cross-Selling: Natural ability to uncover new opportunities within existing relationships without being pushy.
• Time & Pipeline Management: Can juggle multiple leads, onboarding phases, and ongoing accounts simultaneously with grace.
• Client Communication During Ramp-up: Able to build early momentum and trust in the first 30-45 days of the engagement.

What We're Looking For

• Experience in Sales & Marketing Services - Preferably in a marketing agency, digital advertising, or media production environment.
• Strong Communicator - Ability to lead conversations, understand client pain points, and translate them into marketing solutions.
• Organized & Detail-Oriented - Comfortable handling onboarding processes, client documentation, and ensuring smooth project launches.
• Growth-Oriented - Someone who thrives in a fast-paced environment and is motivated to hit revenue and performance goals.
• Relationship-Builder - Able to maintain trust and provide ongoing value to clients.
• Experience using a project management tool (Asana, ClickUp, Monday, etc.).
• Working knowledge of a variety of sales programs (Pipedrive, HubSpot, Salesforce).
• Comfortable working in the Google Workspace (Gmail, Google Drive, Google Meet, etc.)

Compensation & Benefits

• Base Salary of $36,000 per year with commission earning potential up to $70,000 per year (OTE aligned with performance)
• Health Benefits & Paid Time Off
• Opportunity for Growth & Career Development