Sales Assistant in Assisted Living

Benchmark Senior Living; Scotch Plains, Northern (NJ, KY); On-site; USD 36,000 - 48,000; Full time

Benefits offered by this job

Discounted meals

Paid training

Company-provided uniforms

401k with company match

Tuition reimbursement

Vacation and wellness PTO

Job summary

Benchmark Senior Living is hiring a Sales Assistant for its Scotch Plains community. You will support the sales team by handling Enquire leads, driving tours, and coordinating outreach to prospective residents and influencers.

You will help meet monthly tour and call targets while maintaining accurate CRM notes and supporting marketing events. The role emphasizes building relationships, excellent customer service, and the ability to operate in a fast-paced, growth-focused environment at a new

Qualifications

• High school diploma or equivalent required; bachelor’s degree preferred.
• Minimum 2 years in a sales support role.
• Proven ability to build relationships and drive lead conversion.

Responsibilities

• Make outbound calls and emails to engage prospective residents.
• Convert leads to tours and schedule tours when needed.
• Maintain accurate contact records in Enquire CRM.
• Support events and promotions led by the Director of Community Relations.

Skills

Relationship building

Cold calls

Communication skills

CRM experience

Microsoft Office

Education

High school diploma

Bachelor’s degree preferred

Tools

CRM systems

Microsoft Office

Job description

Benchmark at Scotch Plains, 1814 Raritan Road, Scotch Plains, New Jersey, United States of America

Job Description

Posted Thursday, September 3, 2026 at 4:00 AM

Be Part of Something New in Scotch Plains!

We’re growing and we’re excited to bring our next community to Scotch Plains, New Jersey! Building on the strength of our 70 communities, this brand-new location marks an exciting milestone as we trailblaze our expansion into New Jersey and continue growing our presence. This is more than an opportunity to join a growing company, it’s a chance to help build something from the ground up. As one of the founding team members at our Scotch Plains community, you’ll have the unique opportunity to shape the culture, create meaningful connections, and set the standard for an exceptional experience from day one. If you’re energized by growth, excited by new beginnings, and ready to make your mark as we expand our family of communities, we’d love for you to be part of what’s next.

We are hiring a Sales Assistant to join our team! As a Sales Associate you will support the community Sales Team by helping manage Enquire, working the qualified lead database, converting leads to tours and conducting tours when the Director of Community Relations is unavailable. The primary objective of this role is a focus on attention sales KPI’s and active conversion of leads to tours based on set monthly objectives.

Schedule: Tuesday through Saturday

• Make outbound sales calls and emails and engage prospective residents and their influencers in conversation per provided scripts.
• Convert incoming leads to scheduled tours utilizing the Enquire system and Director of Community Relations calendar; meet daily/weekly/monthly call and tours booked goals.
• Demonstrate knowledge regarding Benchmark and its communities to answer basic questions of the prospective resident or influencer to generate excitement to schedule a tour and/or attend a community event.
• Conduct follow up activities, including calls, texts, and emails as the initial scheduled tour date approaches and any activities needed if a follow up tour is needed.
• Keep all contact information, including discovery notes, contact information, and contact efforts up to date in the Enquire system.
• Demonstrate effective customer service skills in each interaction with a prospective resident and/or influencer.
• Conduct tours when Director of Community Relations is unavailable.
• Assist Director of Community Relations with promotion of community and prospect events through outreach to professional partners.
• Assist Director of Community Relations with the planning and execution of spotlight events including, but not limited to, creating invitations, making phone calls to Enquire database, decorating, securing entertainment etc.)

Other duties as assigned.

Required Skills/Abilities:

• Passion for working with seniors.
• Proven ability to create relationships via communication and interpersonal skills that includes face to face and telephone interactions. Experience making cold calls and establishing rapport.
• Demonstrated ability to work under pressure with high demands for results.
• Proficient with customer/lead (CRM) tracking systems and Microsoft Office Suite.

Education/Experience/Licensure/Certification:

• High school diploma or equivalent required, Bachelor’s degree in related field preferred.
• Minimum of 2 years’ experience in a sales support role.

As a community associate at Benchmark, you will have access to a variety of benefits including, but not limited to, the following:

8 holidays & 3floating holidays

• Discounted Meal Program
• Paid Training & Company-provided Uniforms
• Associate Referral Bonus Program
• Physical & Mental Health Wellness Programs
• 401k Retirement Plan with Company Match
• Tuition Reimbursement Program
• Vacation and Health & Wellness Paid Time Off

Eligibility may vary by employment status

Benchmark Senior Living is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion.

We embrace and encourage our associates’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our associates unique.

Benchmark at Scotch Plains, 1814 Raritan Road, Scotch Plains, New Jersey, United States of America