Sales and Marketing Specialist (Remote)

Web Hosting Northwest; Eugene (OR); Remote; USD 45,000 - 60,000; Full time

Job summary

A digital marketing company is seeking a Marketing Specialist to lead initiatives for lead generation and brand development. The ideal candidate will have experience in digital marketing, copywriting, and content creation. Responsibilities include collaboration on social media, email marketing, and managing outreach plans. Applicants should have strong writing skills and proficiency in various marketing tools, including Google Adwords and WordPress.

Qualifications

• 1-3 years in a marketing role.
• Strong proficiency in lead generation and acquisition marketing.
• Excellent writing and editing skills.
• Strong eye for detail.

Responsibilities

• Collaborate on social media content, including copy and images.
• Contribute to print, blog, and newsletter content.
• Develop outreach plans and publishing schedules.
• Manage email creative production, including copy and image selection.

Skills

Lead generation

Copywriting

Content creation

Social media content

Email marketing

Google Adwords

SEM

Graphic design

Tools

Microsoft Office

WordPress

Salesforce.com

WHMCS

Mailchimp

Adobe Creative Suite

Job description

Main Objective: The Marketing Specialist is responsible for facilitating the creation and organization of marketing initiatives for lead generation for our online programs and content, for Web Hosting NW. Content is king! Help bring our brand to life, connect with our community and entice new users to sign up. Focus on lead generation, digital marketing, copywriting, content creation, providing insight and analytics, and organizing creative assets.

Primary Responsibilities

• Collaborate with Marketing team to contribute social media content, including copywriting and image selection
• Contribute content for print, blog, newsletters, etc.
• Develop and manage strategic outreach plan and publishing schedule
• Manage creative production for emails, including copywriting and image selection
• Stay abreast of current email best practices and compelling creative platforms
• Collaborate with Communications Manager to contribute written content and help select imagery
• Maintain email lists for our target audiences; collaborate with Database Manager for accurate list management.

QUALIFICATIONS

• 1-3 years in Marketing Role
• Strong proficiency in lead generation/acquisition marketing
• Excellent writing and editing skills
• Experience with Google Adwords, SEM
• Strong eye for detail and basic graphic design skills
• Proficient in Microsoft Office, desirable experience in WordPress, Salesforce.com, WHMCS and Mailchimp/Constant Contact. Adobe Creative Suite a plus.
• Organized and accurate
• Flexible, team player with a sense of humor
• Creative problem solver with a can-do attitude.