Marketing Specialist

MegaplanIT, LLC; Scottsdale (AZ); On-site; USD 45,000 - 65,000; Full time

Job summary

MegaplanIT, LLC is seeking a Marketing Specialist in Scottsdale, Arizona. This role involves planning and implementing sales, marketing, and product development programs. Responsibilities include managing multi-channel marketing campaigns, optimizing marketing processes, and conducting market research. Candidates should have strong skills in digital marketing, excellent communication abilities, and familiarity with design software. The position offers an opportunity to work in a dynamic environment focused on growth and new market development.

Qualifications

• Excellent listening, negotiation, and presentation skills.
• Demonstrable experience in designing and implementing successful digital marketing campaigns.
• Strong understanding of how all current digital marketing channels function.
• Solid knowledge of online marketing tools and best practices.
• Familiarity with web design.

Responsibilities

• Build and manage a rich content/editorial calendar.
• Execute multi-channel marketing campaigns.
• Optimize marketing automation and lead nurturing processes.
• Establish closed-loop analytics with sales.
• Conduct customer, competitor, and product research.
• Create monthly activity reports.
• Propose new inbound marketing campaign ideas.
• Manage and update the website as needed.

Skills

Listening skills

Negotiation skills

Presentation skills

Communication skills

Digital marketing campaign design

Analytical skills

Project management skills

Team management

Tools

Illustrator

InDesign

Photoshop

Dreamweaver

Job description

Responsible for planning and implementing sales, marketing, and product development programs both short and long-range targeted toward existing and new markets.

Responsibilities

• Build and manage a rich content/editorial calendar that attracts a qualified audience
• Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns, and events
• Optimize marketing automation and lead nurturing processes through email, content, and social channels
• Establish closed-loop analytics with sales
• Conducting customer, competitor, and product research
• Create monthly reports containing a robust description of monthly activity
• Propose new and improved inbound marketing campaign ideas
• Manage and update the website as needed

Requirements

• Excellent listening, negotiation, and presentation skills
• Excellent verbal and written communication skills
• Demonstratable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channel's function
• Solid knowledge of online marketing tools and best practices
• Familiarity with web design
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills
• Knowledge and experience in Illustrator, InDesign, Photoshop and Dreamweaver
• 1-2 years' experience in Graphic Design
• 2-5 years' experience in a Marketing Specialist Role