Sales and Marketing Operations Manager

bpcs; Bellevue (WA); On-site; USD 120,000 - 180,000; Full time

Job summary

Blueprint, a Bellevue-based technology solutions firm, seeks a Sales and Marketing Operations Manager to structure and govern the sales CRM, ensure data quality, and provide visibility across planning and performance metrics. You will partner with sales, finance, and marketing to drive disciplined forecasting, pipeline management, and revenue reporting in a fast-paced environment.

The role emphasizes analytical rigor, process discipline, and the ability to turn data into actionable insights for

Qualifications

• Analytical and exacting mindset; ability to introduce appropriate process while challenging data.
• Proven cross-functional collaboration with sales, marketing, finance, legal, and leadership to drive data-driven decisions.

Responsibilities

• Own the day-to-day administration, governance, and continuous improvement of the sales CRM, including account, contact, activity, opportunity, pipeline, and forecast data.
• Define and maintain practical standards for opportunity stages, fields, next steps, close dates, probability, ownership, and closed-lost analysis.
• Run weekly pipeline and forecast processes, prepare leadership views, identify risks, and follow through with sellers on decisions and updates.
• Develop dashboards and reporting for pipeline coverage, stage movement, aging, conversion, sales cycle, bookings, revenue visibility, renewals, and attribution.
• Turn sales data into clear insights and recommendations for leadership on stalls, coverage gaps, forecast risk, or process changes.
• Support annual and quarterly planning including targets, account segmentation, ownership, capacity, and performance measurement.
• Coordinate account-planning and business-review cadences with documented action items and owners.
• Build and maintain repeatable workflows for opportunity intake, pursuit, proposal development, pricing approvals, SOWs, contracting, renewals, and delivery handoff.
• Partner with finance on bookings, revenue outlook, pricing inputs, margins, commissions, and CRM/financial data reconciliation.
• Partner with marketing on lead routing, campaign planning, and shared funnel definitions.
• Own marketing performance analysis and attribution across channels, programs, and audiences with actionable spend recommendations.
• Define and maintain attribution rules for marketing-sourced and influenced pipeline, including first-touch and multi-touch credit.
• Maintain account and contact segmentation used for targeting, ABM, territory planning, and campaign measurement.
• Own the data behind the business development scorecard: metrics, sources, data consolidation, regular cadence, and CRM reconciliation.

Job description

About Blueprint

Blueprint is a technology solutions firm headquartered in Bellevue, Washington, with teams across the United States. We help organizations turn complex challenges into meaningful outcomes by connecting strategy and execution across AI, cloud, data, product development, and emerging technology.

Our culture is built by people who care deeply about doing exceptional work. We set high standards, take ownership, and continually challenge ourselves and one another to be better. We work hard, support each other, and take genuine pride in what we deliver for our clients, partners, and teams.

At Blueprint, you'll work alongside talented people with different experiences, expertise, and perspectives. You'll have opportunities to take on meaningful challenges, expand your skills, and see the impact of what you build.

Bring your perspective. Raise the standard. Build what matters.

About the Role

We're looking for a Sales and Marketing Operations Manager to build the structure, visibility, and operating discipline that help Blueprint's sales organization grow. This role will own the core processes and data that connect account planning, pipeline management, forecasting, proposals, contracting, delivery handoff, and performance reporting. It also owns marketing analysis: measuring campaign efficacy, maintaining the attribution model, managing account and contact segmentation, and feeding marketing and sales data into the business development scorecard that leadership uses to run growth.

This is not a passive reporting role. You will work directly with sales leaders and individual sellers to improve how opportunities are qualified, advanced, documented, forecasted, and transitioned. You will also connect sales with marketing, solution teams, delivery, recruiting, finance, legal, and executive leadership so decisions are based on current information and important follow-up does not get lost between functions.

The right person is analytical and exacting without becoming bureaucratic. You know how to introduce the right amount of process, challenge incomplete or inconsistent data, turn sales and marketing reporting into clear business insight, and create systems that make it easier for teams to do high-quality work.

What You'll Own

Own the day-to-day administration, governance, and continuous improvement of the sales CRM, including account, contact, activity, opportunity, pipeline, and forecast data.

Define and maintain practical standards for opportunity stages, qualification, required fields, next steps, close dates, probability, ownership, and closed-lost analysis.

Run weekly pipeline and forecast processes, prepare leadership views, identify risk and inconsistency, and follow through with sellers on decisions and updates.

Develop dashboards and reporting for pipeline coverage, stage movement, aging, conversion, sales cycle, bookings, revenue visibility, renewals, account concentration, source attribution, and seller activity where useful.

Turn sales data into clear insight and recommendations for leadership, including where opportunities are stalled, coverage is weak, forecast risk is rising, or process changes are needed.

Support annual and quarterly planning, including targets, account segmentation, account ownership, capacity assumptions, and performance measurement.

Coordinate account-planning and business-review cadences, ensuring action items, owners, decisions, and customer commitments are documented and completed.

Build and maintain repeatable workflows for opportunity intake, pursuit launch, proposal development, pricing approvals, statements of work, contracting, renewals, and delivery handoff.

Partner with finance on bookings, revenue outlook, pricing inputs, margin visibility, commissions or incentive administration, and reconciliation of CRM and financial data.

Partner with marketing on lead routing, campaign planning, and shared funnel definitions.

Own marketing performance analysis, including campaign efficacy by channel, program, and audience; cost per lead, cost per opportunity, and pipeline and bookings sourced or influenced; and clear recommendations on where to increase, reduce, or stop spend.

Define and maintain the attribution model for marketing-sourced, marketing-influenced, and partner-sourced pipeline, including the rules for first-touch, multi-touch, and account-level credit, and ensure CRM and marketing automa

Build and maintain account and contact segmentation (industry, company size, service-line fit, buying stage, and engagement level) used for targeting, account-based initiatives, territory and coverage planning, and campaign measurement.

Own the data behind the business development scorecard: define the metrics and their sources, consolidate sales and marketing data, produce the scorecard on a regular cadence, and ensure every figure reconciles to CRM, marketing automa