Sales and Marketing Coordinator - YRFT

Bear Valley Mountain Resort Llc; Bear Valley (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Bear Valley Mountain Resort Llc is seeking a Sales & Marketing Coordinator to drive group sales, coordinate weddings and events, and support resort marketing initiatives. This in-person role serves as the primary contact for group bookings and event clients, ensuring top-notch service from inquiry to execution.

You will assist with social media and campaigns to boost visitation and revenue. This is a year-round, full-time in-person position at Bear Valley.

Qualifications

• Prior marketing and event experience, Hospitality preferred.
• Prior experience in Events and Wedding planning, coordination, etc. is required.
• General ski and snow industry knowledge. Knowledgeable of the winter sports area terrain and facilities.
• Ability to ski or ride at an intermediate or higher level.
• Willingness to work flexible schedules
• Possess high level of multi-tasking, prioritizing, organizing, detail attention and follow through abilities.
• Strong communication skills, both verbal and non-verbal.
• Ability to use and learn Microsoft Office, Canva and Adobe Design Suite software.
• Ability to consistently deliver excellent customer service.
• Requires the skills of a host. This involves approaching guests/groups in a courteous manner, inquiring if they have any questions and being able to respond professionally.

Responsibilities

• Coordinate and schedule group visits, ensuring timely communication with involved departments.
• Proactively acquire new group sales through cold calling, email, marketing, and relationship building.
• Provide weekly updates to department managers on forecasted group business and project updates.
• Correspond with group leaders, providing relevant sales products and information.
• Act as the onsite point person to welcome and organize groups for their mountain activities.
• Manage group invoices and payments, liaising with accounting for timely processing.
• Process all sales transactions in-person, via phone/email, and web sales retrieval for groups and weddings.
• Respond promptly to guest inquiries and ensure excellent customer service.
• Collaborate with the Calipass Marketing Director and marketing team to support resort marketing campaigns, promotions, and brand initiatives.
• Assist with planning and executing the social media calendar.
• Assist with creation and posting of content across social media platforms, while responding to guest messages (inc. email inbox), comments, and reviews.
• Support the development and distribution of marketing materials, advertising, email campaigns, and promotional content.
• Assist with website updates and ensure online information remains accurate and current.
• Coordinate and oversee all aspects of weddings, private events, group functions, and resort-hosted events from initial inquiry through event completion.
• Prepare and manage event contracts, deposits, banquet event orders (BEOs), waivers, and related documentation.
• Source, coordinate, and communicate with vendors and service providers to ensure successful event execution.
• Develop and monitor event timelines, ensuring all deadlines, and client expectations are met.
• Manage event budgets, track expenses, and support revenue and profitability goals.
• Coordinate and schedule BEO meetings with the Food & Beverage Department and other operational teams.
• Serve as the primary point of contact for clients, vendors, department managers, and event stakeholders.
• Collaborate with Food & Beverage teams on menu planning, service requirements, and event logistics.
• Recruiting, schedule and training event staff as needed.
• Maintain event records, databases, social media platforms, and wedding/event website content.
• Support event sales and marketing initiatives, including participation in wedding expos, trade shows, and community events.
• Assist in the development and distribution of event marketing materials, promotional campaigns, email communications, and digital content.
• Conduct site tours and consultations with prospective clients to promote event and wedding services.
• Ensure exceptional guest and client experiences by proactively addressing event needs and resolving issues in a professional and timely manner.

Skills

Marketing experience

Event planning experience

Ski industry knowledge

Communication skills

Multi-tasking

Microsoft Office

Canva

Adobe Design Suite

Tools

Canva

Adobe Design Suite

Microsoft Office

Job description

The Sales & Marketing Coordinator is responsible for driving group sales, coordinating weddings and special events, and supporting the resort's marketing initiatives. This role serves as the primary contact for group bookings and event clients, ensuring exceptional customer service from initial inquiry through event execution. The position also assists with social media management, marketing campaigns, guest communications, and promotional activities to increase resort visitation, revenue, and guest satisfaction. Success in this role requires strong organizational skills, attention to detail, sales ability, and the capacity to manage multiple projects in a fast-paced hospitality environment.

This is a year-round, full-time in person position.

Job Duties and Responsibilities

This job description is intended as a summary of the primary responsibilities of and the qualifications for the position. The job description is not intended to be inclusive of all duties an individual in the position might be asked to perform or of all the qualifications that may be required now or in the future. We will not ask you to perform a task that is inherently unsafe or that you are not adequately trained to perform. When we do ask for your assistance with any job, we expect an enthusiastic and cooperative response.

• Coordinate and schedule group visits, ensuring timely communication with involved departments.
• Proactively acquire new group sales through cold calling, email, marketing, and relationship building.
• Provide weekly updates to department managers on forecasted group business and project updates.
• Correspond with group leaders, providing relevant sales products and information.
• Act as the onsite point person to welcome and organize groups for their mountain activities.
• Manage group invoices and payments, liaising with accounting for timely processing.
• Process all sales transactions in-person, via phone/email, and web sales retrieval for groups and weddings.
• Respond promptly to guest inquiries and ensure excellent customer service.

Marketing:

• Collaborate with the Calipass Marketing Director and marketing team to support resort marketing campaigns, promotions, and brand initiatives.
• Assist with planning and executing the social media calendar.
• Assist with creation and posting of content across social media platforms, while responding to guest messages (inc. email inbox), comments, and reviews.
• Support the development and distribution of marketing materials, advertising, email campaigns, and promotional content.
• Assist with website updates and ensure online information remains accurate and current.

Wedding and Events:

• Coordinate and oversee all aspects of weddings, private events, group functions, and resort-hosted events from initial inquiry through event completion.
• Prepare and manage event contracts, deposits, banquet event orders (BEOs), waivers, and related documentation.
• Source, coordinate, and communicate with vendors and service providers to ensure successful event execution.
• Develop and monitor event timelines, ensuring all deadlines, and client expectations are met.
• Manage event budgets, track expenses, and support revenue and profitability goals.
• Coordinate and schedule BEO meetings with the Food & Beverage Department and other operational teams.
• Serve as the primary point of contact for clients, vendors, department managers, and event stakeholders.
• Collaborate with Food & Beverage teams on menu planning, service requirements, and event logistics.
• Recruiting, schedule and training event staff as needed.
• Maintain event records, databases, social media platforms, and wedding/event website content.
• Support event sales and marketing initiatives, including participation in wedding expos, trade shows, and community events.
• Assist in the development and distribution of event marketing materials, promotional campaigns, email communications, and digital content.
• Conduct site tours and consultations with prospective clients to promote event and wedding services.
• Ensure exceptional guest and client experiences by proactively addressing event needs and resolving issues in a professional and timely manner.

Skills and Competencies

• Prior marketing and event experience, Hospitality preferred.
• Prior experience in Events and Wedding planning, coordination, etc. is required.
• General ski and snow industry knowledge. Knowledgeable of the winter sports area terrain and facilities.
• Ability to ski or ride at an intermediate or higher level.
• Willingness to work flexible schedules
• Possess high level of multi-tasking, prioritizing, organizing, detail attention and follow through abilities.
• Strong communication skills, both verbal and non-verbal. Ability to read and write legibly and use good composition skills.
• Ability to use and learn Microsoft Office, Canva and Adobe Design Suite software.
• Ability to consistently deliver excellent customer service.
• Requires the skills of a host. This involves approaching guests/groups in a courteous manner, inquiring if they have any questions and being able to respond professionally.

Work Schedules

Weather, snow conditions and the number of guests play a large role in the work scheduling of Bear Valley employees.

When conditions are normal, you may be expected to work 40 up to 48 hours per week, including weekends and holidays. During busy periods – especially the holiday periods in December and the months of January and February – you may be expected to work six (6) days a week.

You must arrange for transportation to work so that you arrive at your designated workstation at the scheduled time. Keep in mind that you will often be required to drive on hilly, snowpacked, and icy road.

Working Conditions

At any time during the ski season, Bear Valley employees are often required to perform their tasks in high winds, heavy snowfalls, low visibility, rain, and extremely cold or warm temperatures.

Uniforms

A professional appearance at Bear Valley is required. Please wear your name tag and uniform at all times during your scheduled shift. We will provide most of the uniform for you to do your job. This uniform is for work hours ONLY, no exceptions.

You will be required to provide some items as part of your job.

The quality, color, and style of the items must be approved by your manager prior to being worn to work. All hats worn must have the Bear Valley logo while on shift.

The skiing/riding employee represents a model for safe skiing for both the guest and fellow employees. You are required to be aware of all safe skiing procedures, trail closures, and out-of-bounds policies of the mountain.