Sales and Marketing Associate

Senior Helpers; New York (NY); On-site; USD 60,000 - 62,000; Full time

Benefits offered by this job

Dental & Vision

Life Insurance

Paid Time Off

Sick Time

Paid Holidays

Disability Insurance

401(k) Plan

Employee Assistance Program

Flexible Spending Accounts

Health Savings Accounts

Job summary

Senior Helpers of Northern Queens is seeking a Sales & Marketing Manager to drive growth by refining marketing strategies and expanding referral networks in the New York area. This in-office role combines strategic leadership with hands-on market development to sign clients and expand the organization’s reach.

The ideal candidate will have a bachelor's degree, 1+ years in home health or related fields, and proficiency with Word, Excel, Internet, and Outlook.

Qualifications

• Bachelor's degree in related field preferred.
• 1+ year home health industry experience; 3+ years preferred.
• Proficient in Word, Excel, Internet, and Outlook.
• Ability to quickly learn other software.

Responsibilities

• Analyze market conditions and trends to identify business opportunities.
• Identify new markets and referral sources.
• Develop and manage referral programs via meetings, networking, and digital strategies.
• Develop sales blueprint and strategy.
• Coordinate client starts with office staff.
• Meet with referral sources including hospitals, nursing homes, doctors’ offices.
• Manage marketing methods including social media, digital marketing, direct mail, print ads.
• Maintain CRM and analyze KPIs to strategize client growth.
• Provide weekly activity reports and future strategy.
• Exceed sales objectives and represent Senior Helpers professionally.

Skills

Excellent organizational skills

Strong verbal and writtencommunication

Relationship building

Self-motivated and proactive

Education

Bachelor's degree preferred

Tools

Microsoft Word

Excel

Internet

Outlook

Job description

Location: In Office

Status & Salary: Full-Time; Exempt: $60,000 - $62,000/year plus performance-based bonus opportunities tied to number of clients signed up for services; based on applicable skills & experience.

Summary Of Role

The Sales & Marketing Manager is responsible for maintaining and developing new and innovative marketing methods. This position’s objective is to drive strategy and scale growth, while creating an environment and culture that provides strong vision, direction, and support that will impact the company’s growth and ensure success for all.

ESSENTIAL RESPONSIBILITIES include but are not limited to:

Reasonable accommodations may be made for individuals with medical limitations or disabilities to perform the Essential Responsibilities.

• Analyze market conditions and trends, including, but not limited to, competitors and influence centers; overall goal to explore areas of business opportunity.
• Identify additional markets and business development opportunities.
• Identify all local influence centers (hospitals, nursing homes, assisted living with rehabilitation or respite care, doctors’ offices and other health providers) to determine lead sources.
• Develop and manage new referral sources through face-to-face meetings, networking and digital strategies.
• Develop blueprint and sales strategy.
• Perform client assessments; coordinate with the office staff to ensure client starts in a timely manner.
• Personally visit and arrange meetings with persons responsible for or in a position to refer clients, this includes private, public and non-profit organizations.
• Utilize monthly marketing calendar to coordinate activity with national focus.
• Arrange presentations of Senior Helpers services at staff meetings in hospitals, nursing homes, doctor’s offices and private companies.
• Attend trade shows, conferences, networking events representing Senior Helpers services. Network with others in the industry to develop additional lead sources.
• Manage various marketing and advertising methods including social media. digital marketing, direct mail, print ads, networking, and develop new methods of marketing with assistance from the Franchisor’s Marketing team.
• Maintain and manage a (CRM) Customer Relationship Management system.
• Analyze weekly activity reports, KPIs, and marketing data and utilize information in these reports to strategize how to gain additional clients based on the data.
• Provide weekly report to owner summarizing all activities from the past week and your strategy for the upcoming week.
• Meet to exceed sales objectives.
• Always represent the company with professionalism.
• Perform other duties as assigned.

Knowledge, Skills & Abilities

• Ability to work both independently and as a team player; take initiative.
• Must have excellent organizational skills, attention to detail, and the ability to prioritize in a changing environment.
• Must love working with people and know how to build relationships.
• Must have excellent phone skills and follow-up skills with prospects and key influence center personnel.
• Proactive and creative problem solving/prevention and issue resolution leadership ability.
• Must have exceptional organizational, rapport-building skills ask excellent follow-up, be an active listener and attentive to detail, as well as prioritize tasks in a changing environment.
• Must have excellent communication skills. Ability to maintain consistent relationships with prospects and referral sources.
• Ability to develop partnerships gaining the commitment and buy-in of others.
• Understanding and adhering to SMART goals and other performance goals set by the supervisor.
• Strong verbal and written communication skills required.
• Ability to travel to referral sources throughout Northern Queens, NY.
• Ability to report to the office near Astoria-Ditmars Blvd N/W station when requested.
• Demonstrated ability to operate safely in the workplace.

Minimum Qualifications

• Bachelor's degree in related field of study is preferred.
• Minimum of 1+ years of work related experience in the home health industry; 3+ of experience is preferred.
• Proficiency in Microsoft Word, Excel, Internet, and Outlook is required.
• Ability to learn other software programs quickly.
• Any appropriate and effective combination of any of the above.

PHYSICAL DEMANDS includes but is not limited to:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made for individuals with medical limitations or disabilities to perform the essential functions.

• Able to lift and carry up to 15 lbs.
• Able to communicate with others in order to accurately exchange information.
• Able to acquire information from a variety of sources.
• Able to operate a computer and remain in a stationary position, often for long periods.
• Able to work in a constant state of alertness and safe manner.

BENEFITS included but not limited to:

• Dental, Vision and Life Insurance Packages
• Paid Time Off
• Paid Sick Time
• Paid Holidays
• Short and Long-Term Disability
• 401 (k) Retirement Plan
• Employee Assistance Program
• Employee Perks, Discounts and Rewards
• Flexible Spending Accounts
• Health Savings Accounts

Senior Helpers of Northern Queens is independently owned & operated.

We are proud to be an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state and local news.

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