Sales and Events Associate

Goodwin Living; Alexandria (VA); On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

DailyPay

Tuition Assistance

Student Loan Repayment Program

401(k) Retirement Plan

Free Meals

Job summary

Goodwin Living is seeking a highly organized Sales & Events Associate to support the launch and growth of Goodwin House Chantilly, a new entrance-fee Life Plan Community in Loudoun County. You will coordinate sales events, provide administrative and marketing support, and help create a welcoming experience for prospective residents, families, and referral partners.

Reporting to the Director of Sales, you will manage inquiries, schedule appointments, maintain CRM records, and assist with

Qualifications

• Excellent written and oral communication with residents and partners.
• Strong organizational skills with the ability to manage multiple events.
• Proactive and professional demeanor with discretion.
• Experience using CRM systems and reporting.
• Willingness to work evenings, weekends, and holidays as needed.

Responsibilities

• Coordinate information sessions, prospect seminars, and partner events.
• Maintain event calendar and planning checklists; manage venues and vendors within budget.
• Prepare invitations, confirmations, reminders, and registration materials.
• Record event activity in CRM and support post-event follow-up.

Skills

Communication skills

Organizational skills

CRM proficiency

Interpersonal skills

Tools

Microsoft Word

Outlook

Excel

Mail merge

Job description

Goodwin Living is a mission-driven nonprofit senior living and healthcare organization based in Alexandria, Virginia. We support, honor and uplift older adults and the people who care for them by creating a workplace rooted in purpose, belonging and growth. Our culture has earned consistent recognition, including Top Workplace honors in the D.C. region since 2019, national recognition by USA Today and Nurse.com, and Top Virginia Employers for Intern Awards recognition since 2022. These honors are based on team member feedback and reflect what our team values most.

About The Position

Goodwin Living is seeking a highly organized, proactive, and service-oriented Sales & Events Associate to support the launch and growth of Goodwin House Chantilly (GHC), a new entrance-fee Life Plan Community in Loudoun County. Reporting to the Director of Sales, this individual will coordinate sales events, provide administrative and marketing support, and help create a welcoming experience for prospective residents, families, and referral partners.

Goodwin Living just pre-sold Goodwin House Seminary Road nine months ahead of schedule, demonstrating the remarkable brand reputation of Goodwin Living as a senior living and health care services leader in the National Capital Region. We are eager and grateful to build our presence and service to older adults in Loudoun County with Goodwin House Chantilly.

The associate will support pre-opening sales efforts, helping prospects learn about a community before it is built, and continue supporting the team through opening and occupancy stabilization. Responsibilities include managing inquiries, scheduling appointments, maintaining accurate customer records, coordinating communications, and organizing events that build awareness, generate leads, and strengthen relationships with future residents.

This position offers an opportunity for a successful sales professional to help shape a new community for older adults and bring the highly respected Goodwin Living brand to Loudoun County. Prior experience selling a Life Plan Community is preferred but is not required.

The pay is $60k-$65k with commission potential.

This position is 9am-5pm.

Job Duties

Sales Support and Guest Experience

• Inquiry management: Respond warmly and professionally to incoming calls, emails, and walk-in inquiries; capture relevant information and connect prospects with the appropriate Sales team member for timely follow-up.
• Appointment coordination: Schedule and confirm appointments, presentations, and tours as available. Prepare materials and coordinate calendars so the team is ready for each visit.
• Prospect and depositor support: Assist with Priority Club and reservation communications, organize application and reservation materials, and track required documents and next steps under the direction of the Sales team.
• CRM and reporting: Maintain accurate customer relationship management (CRM) records, including lead sources, prospect activity, membership and reservation status, lost leads, event attendance, and follow-up tasks. Prepare reports to support sales planning and performance tracking.
• Hospitality and readiness: Welcome guests, offer refreshments, and anticipate individual needs. Keep the Sales Center, meeting spaces, displays, and applicable tour areas clean, organized, inviting, and stocked with current materials.
• Administrative coordination: Manage shared inboxes, distribute inquiries, prepare mailings, coordinate shipments, and maintain organized electronic files. Protect confidential prospect information and keep communication preferences and opt-out records current.
• Supplies and inventory: Monitor and replenish brochures, office supplies, refreshments, event materials, and promotional items within established purchasing procedures.

Event Planning and Execution

• Event coordination: Coordinate information sessions, prospect seminars, referral partner gatherings, Priority Club and reservist events, and other sales activities at the Sales Center, off-site venues, or online.
• Planning and logistics: Maintain the event calendar and planning checklists. Coordinate venues, catering, room setup, audiovisual needs, accessibility requests, supplies, and vendor arrangements within approved budgets.
• Guest communications: Prepare invitations, confirmations, reminders, name badges, registration materials, and RSVP lists. Maintain accurate attendance records and communicate guest needs to the team.
• Event delivery: Coordinate with internal departments, external venues, and vendors. Support setup, registration, guest hospitality, presentations, webinar technology, and breakdown; address issues promptly and professionally.
• Follow-up and results: Enter event activity into the CRM, organize lead lists and photos, support timely Sales follow-up, and prepare recaps of attendance, expenses, feedback, and resulting appointments.

Marketing Support

• Campaign execution: Work with the Sales and Marketing teams and approved vendors to coordinate email campaigns, direct mail, promotional materials, and outreach activities.
• Brand and content accuracy: Proofread materials for accuracy, clarity, and consistent GHC and Goodwin Living branding. Coordinate updates and approvals with the appropriate team members.
• Digital content: Review website event listings and community information for needed updates. Help organize content and photos for approved digital and social media use, and flag inquiries or issues requiring leadership or Marketing attention.
• Campaign tracking: Compile lead-source and campaign results from the CRM, check data accuracy, and identify trends for review with the Director of Sales and Marketing team.

Qualifications And Skills

• Excellent oral and written communication skills, with the ability to engage respectfully with older adults, families, referral partners, and colleagues.
• Strong organizational skills and attention to detail, with the ability to manage competing priorities, meet deadlines, and remain composed during busy events.
• A proactive, dependable approach to work, sound judgment, and a commitment to professionalism, discretion, and follow-through.
• Proficiency in Microsoft Word, Outlook, and Excel, including mail merge, spreadsheets, electronic file organization, and routine office equipment.
• Accurate data entry and the ability to compile reports, interpret basic sales and event metrics, and track expenses.
• Comfort using virtual meeting platforms such as Zoom and Microsoft Teams. Experience with email marketing platforms, Google Analytics, or Adobe Creative Suite is preferred.
• Ability to collaborate across departments and adapt as the community progresses from pre-opening sales to an operating community.
• Flexibility to work evenings, weekends, and holidays as needed and to support events at the Sales Center and off-site locations.

A sampling of our many benefits!

Benefits

We’ve got you covered with incredible benefits, whether you work full-time, part-time, or PRN (as needed). Here’s a glimpse of what we offer to Full-Time team members:

• Paid Time Off
• Health Insurance
• Dental Insurance
• Vision Insurance
• DailyPay: Work and get paid the same day!
• Tuition Assistance for Career Development
• Student Loan Repayment Program
• Financial assistance with U.S. Citizenship application or DACA Renewal
• ESL classes
• Tutoring for ESL, Citizenship Test & GED
• Staff Emergency Grants
• Retirement Plan- 401(k)
• Free Meals, Access to a Fitness Center, Pool, and More

About Goodwin Living

At Goodwin Living, we can all find work with purpose! As a nonprofit senior living and healthcare organization based in Northern Virginia, we are driven by our mission: to support, honor and uplift the lives of older adults and those who care for them. Our commitment to our team members is written directly into that statement. We create an enriching and supportive work environment that has inspired our team members to vote us into the Washington Post Top Workplace rankings since 2019, and they made us #3 in 2025!

Goodwin Living is an Equal Opportunity Employer and an AARP Employer Pledge Signer. We take pride in our inclusive work culture that values diversity and foster talent. With us, you are more than just a team member; you are part of a community committed to excellence and continuous learning.