Community Partnership Manager

Hirebridge LLC; Alexandria (VA); On-site; USD 75,000 - 83,000; Full time

Benefits offered by this job

Paid Time Off

Health/Dental/Vision Insurance

DailyPay

Tuition Assistance

Student Loan Repayment Program

Citizenship/DACA support

ESL/Tutoring programs

Retirement Plan 401(k)

Free Meals / Fitness Center access

Job summary

Goodwin Living Health in Alexandria, VA seeks a Community Partnership Manager to expand awareness of home health and hospice services. You will cultivate physician, hospital, and community referrals while representing the full continuum of care and strengthening partnerships across the region.

The role emphasizes building durable relationships, coordinating with care teams, and driving market growth through strategic outreach and collaboration.

Qualifications

• Bachelor's degree in communications, business, marketing, or related field.
• At least one year marketing experience in home health or similar industry, plus three years in healthcare marketing.
• Ability to develop and implement a sales and marketing plan with demonstrated referral goals.

Responsibilities

• Serve as the primary Goodwin Living Health representative to physicians, hospitals, and community partners.
• Build trust-based, long-term relationships with care coordinators, physicians, social workers, and executives.
• Generate referrals and admissions by cultivating relationships with hospitals, SNFs, and living facilities.
• Educate partners on Goodwin Living Health's continuum of services and benefits.
• Support public relations through speaking engagements and community involvement.
• Promote integrated care across home health, hospice, and other service lines.
• Develop and execute territory growth plans for home health and hospice expansion.
• Track referrals and activity; maintain a robust network of referral sources.

Skills

Relationship building

Communication

Planning

Presentation

Customer service

Independent work

Education

Bachelor's degree in communications, business, marketing, or related field

Job description

Celebrated as the #3 Top Workplace in the D.C. region for 2025 by The Washington Post since 2019, Goodwin Living is more than a team - it's a global family of individuals who represent more than 70 countries.

Goodwin Living is proud to be recognized as a Top Workplace in the greater Washington, D.C. region by The Washington Post every year since 2019 - and now nationally by USA Today. Since 2022, we’ve also been annually recognized as one of the top 100 employers for interns by the Top Virginia Employers for Intern Awards. These honors are based entirely on feedback from our team members, gathered through an annual third-party survey. Here's what they say makes us stand out:

• Embracing Diversity: Our strength is in our diverse team from over 65 countries, fostering an inclusive and vibrant culture that values every voice.
• Growth and Opportunities: We bolster personal and professional development, offering myriad opportunities, from on-the-job training to mentorship programs and financial support, to help you reach your full potential.
• Valuing Our Team Members: By prioritizing team member satisfaction, we create a fulfilling work environment with competitive benefits, work-life balance, and recognition programs, ensuring our team feels appreciated and valued.

Salary: 75k-83k & up to $20k bonus

About the Position

The Community Partnership Manager has a passion for serving older adults through compassionate, high-quality care. This individual will leverage healthcare expertise and strong community relationships to expand awareness and access to our service lines throughout their assigned territory.

As a trusted partner to physicians, hospitals, and community-based organizations, this role is responsible for cultivating and sustaining a strong referral network while representing Goodwin Living Health’s full continuum of care. By staying attuned to market trends and community needs, the Community Partnership Manager will help ensure older adults and their families experience seamless, coordinated, and dignified care at every stage. This role plays a key role in strengthening Goodwin Living Health’s presence and reputation as a leading provider of home-based and end-of-life care in the region.

Job Duties

Healthcare & Community Partnerships

Serve as the primary Goodwin Living Health representative to physicians, hospitals, assisted living communities, skilled nursing facilities, and community partners within the territory.

Build trust-based, long-term relationships with care coordinators, physicians, social workers, discharge planners, administrators, and executive leadership.

Generate referrals and admissions for service lines by cultivating relationships with hospitals, SNFs, physicians, independent and assisted living facilities, and other community resources.

Educate partners on Goodwin Living Health's full continuum of services and how they support quality of life, safety, and dignity.

Assist with public relations outreach through speaking engagements, in-services, and active involvement in community organizations.

Continuum of Care Leadership

Promote integrated care across home health, hospice, home care, rehabilitation, and other service lines ensuring patients and families experience continuity rather than fragmented services.

Identify changes in patient condition, caregiver stress, or functional decline and facilitate timely transitions to appropriate levels of care, including hospice when indicated.

Support referral partners in navigating complex patient and family needs.

Growth & Market Development

Develop and execute a territory growth plan aligned with organizational goals for home health and hospice growth.

Grow and expand market accounts related to service lines; conduct market analyses and develop sales strategy and goals in collaboration with senior leaders.

Conduct marketing and sales calls; evaluate results and effectiveness of sales activity.

Establish and maintain a robust network of referral partners across medical, residential, and community settings.

Monitor the external and internal environment for development of new market segments and trends.

Support market research plans for services; collaborate on brand positioning, databases, and direct response strategies.

Track and follow up on referrals, opportunities, and relationship development activities.

Collaboration & Advocacy

Serve as a liaison between referral partners and Goodwin Living Health clinical and operational teams.

Advocate for patient and family needs, helping ensure seamless admissions, communication, and care transitions.

Participate in care conferences, case discussions, and community meetings as appropriate.

Support business development activities and help establish strong relationships with new and existing referral sources and accounts.

Job Requirements

Education & Experience

Minimum of a Bachelor's degree in communications, business, marketing, or related field.

At least one year of recent marketing experience in home health or a similar industry, with at least three years of marketing experience in the healthcare industry.

Proven ability to develop and implement a sales and marketing plan with demonstrated achievement of referral goals within the market.

Skills & Competencies

As a community liaison, excels at and models professional, customer-service-oriented values representing the mission and vision of Goodwin Living Health.

Excellent planning, organization, and presentation skills.

Outstanding customer service, verbal, and written communication skills.

Knowledge of and ability to use technology to access various markets and execute outreach strategies.

Proficient computer skills including documents, spreadsheets, and database management; ability to learn new electronic medical record software.

Able to work independently and thrive in a collaborative team environment.

Able to perform detailed work with a high degree of accuracy.

Able to maintain confidentiality of data.

A sampling of our many benefits!

We've got you covered with incredible benefits, whether you work full-time, part-time, or PRN (as needed). Here's a glimpse of what we offer to Full-Time team members:

• Paid Time Off
• Health/Dental/Vision Insurance
• DailyPay: Work and get paid the same day!
• Tuition Assistance for Career Development
• Student Loan Repayment Program
• Financial assistance with U.S. Citizenship application or DACA Renewal
• Tutoring for ESL, Citizenship Test & GED
• Staff Emergency Grants
• Retirement Plan- 401(k)
• Free Meals, Access to a Fitness Center, Pool, and More

About Goodwin Living

At Goodwin Living, we can all find work with purpose! As a nonprofit senior living and healthcare organization based in Alexandria, Virginia, we are driven by our mission: to support, honor and uplift the lives of older adults and those who care for them. Our commitment to our team members is written directly into that statement. We create an enriching and supportive work environment that has earned us Top Workplace recognition by The Washington Post since 2019 and, more recently, national recognition by USA Today. These honors reflect the culture our team members foster every day - one rooted in purpose, belonging, and growth.

Goodwin Living is an Equal Opportunity Employer and an AARP Employer Pledge Signer. We take pride in our inclusive work culture that values diversity and fosters talent. With us, you are more than just a team member; you are part of a community committed to excellence and continuous learning.