Director of Partner Engagement & Growth

Goodwin Living; Alexandria (VA); Presencial; USD 85.000 - 95.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid Time Off

Health/Dental/Vision Insurance

DailyPay

Tuition Assistance for Career Developm

Student Loan Repayment Program

401(k) Retirement Plan

Free Meals & Fitness Center access

Descripción de la vacante

Goodwin Living, a nonprofit senior living and healthcare organization based in Alexandria, Virginia, seeks a Marketing Director to lead the health marketing and sales teams. You will drive strategic plans for Hospice, Home Health, rehabilitation, and related services, expanding the brand footprint and optimizing referral partnerships.

The role requires 3+ years in healthcare marketing, strong CRM/digital skills, and excellent communication and negotiation abilities.

Formación

• Bachelor’s degree in marketing or related field.
• 3+ years' healthcare marketing and sales experience.
• CRM and digital platform proficiency.
• Strong communication, negotiation, and public relations skills.

Responsabilidades

• Develop and implement strategic marketing plans for Goodwin Living Health.
• Direct daily marketing operations and oversee the marketing/sales team.
• Expand brand reach and manage referral source relationships.
• Measure performance, set goals, and drive growth initiatives.
• Identify sponsorship opportunities and coordinate events.
• Lead webinars, presentations, and brand awareness activities.

Conocimientos

Healthcare marketing

CRM proficiency

Public relations

Educación

Bachelor's in Marketing

Master's degree (preferred)

Herramientas

CRM systems

Descripción del empleo

Celebrated as the #3 Top Workplace in the D.C. region for 2025 by The Washington Post since 2019, Goodwin Living is more than a team – it's a global family of individuals who represent more than 70 countries.

Goodwin Living is proud to be recognized as a Top Workplace in the greater Washington, D.C. region by The Washington Post every year since 2019 — and now nationally by USA Today. Since 2022, we’ve also been annually recognized as one of the top 100 employers for interns by the Top Virginia Employers for Intern Awards. These honors are based entirely on feedback from our team members, gathered through an annual third-party survey. Here’s what they say makes us stand out:

• Embracing Diversity: Our strength is in our diverse team from over 65 countries, fostering an inclusive and vibrant culture that values every voice.
• Growth and Opportunities: We bolster personal and professional development, offering myriad opportunities, from on-the-job training to mentorship programs and financial support, to help you reach your full potential.
• Valuing Our Team Members: By prioritizing team member satisfaction, we create a fulfilling work environment with competitive benefits, work-life balance, and recognition programs, ensuring our team feels appreciated and valued.

Salary

85k-95k and up to $25k bonus

About the Position

Responsible for directing all aspects of organizational marketing relationships including
managing the members of the marketing/sales team, establishing and maintaining positive
relationships with customers and referral sources, responding to customer requests and
concerns, and brokering service contracts with facility partners.

Job Duties

• Develops and implements strategic marketing and sales plans for Goodwin Living
  Health, which includes Hospice, Home Health, Goodwin Rehabilitation (outpatient),
  Home Care, Goodwin Living at Home, Brain Health, and any additional opportunities
  and services built into Goodwin Living Health.
• Directs and participates in all daily marketing operations including providing direct
  oversight of the establishment, implementation and success of marketing/sales
  initiatives.
• Expands the profile and reach of the Goodwin Living Health brand.
• Ensures sales and marketing teams are implementing systems and processes
  designed to measure performance and growth and meet established goals.
• Identifies sponsorship opportunities and assists with coordination of these events
• Conducts webinars, presentations and hosts events to raise brand awareness or
  product profile.
• Employs marketing and promotional initiatives to achieve budgetary volume
  projections.
• Establishes and maintains positive working relationships with current and potential
  referral sources.
• Recruits, selects, orients, and directly manages members of the Goodwin Living Health
  marketing/sales team.
• Builds and monitors community, customer, and patient perceptions of Goodwin Living
  Health as a high-quality provider of home and community-based services.
• Provides leadership in strategic planning to identify and develop opportunities for new
  or enhanced services that effectively address customer needs.
• Maintains comprehensive working knowledge of Goodwin Living markets including key
  referral sources and competitor’s market positioning.

Job Requirements

• Bachelor’s degree in marketing, Business Administration, or related field; Master’s
  degree preferred.
• At least three (3) years' experience in healthcare marketing and sales, preferably in
  Home-based care operations.
• Demonstrated experience in leveraging Customer Relationship Management (CRM)
  systems and other digital platforms to enhance documentation accuracy, data
  analysis, and operational efficiency.
• Demonstrated ability to supervise and direct professional and administrative
  personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates excellent communications, negotiation, and public relations skills.

A sampling of our many benefits!

We’ve got you covered with incredible benefits, whether you work full-time, part-time, or PRN (as needed). Here’s a glimpse of what we offer to Full-Time team members:

• Paid Time Off
• Health/Dental/Vision Insurance
• DailyPay: Work and get paid the same day!
• Tuition Assistance for Career Development
• Student Loan Repayment Program
• Financial assistance with U.S. Citizenship application or DACA Renewal
• Tutoring for ESL, Citizenship Test & GED
• Staff Emergency Grants
• Retirement Plan- 401(k)
• Free Meals, Access to a Fitness Center, Pool, and More

About Goodwin Living

At Goodwin Living, we can all find work with purpose! As a nonprofit senior living and healthcare organization based in Alexandria, Virginia, we are driven by our mission: to support, honor and uplift the lives of older adults and those who care for them. Our commitment to our team members is written directly into that statement. We create an enriching and supportive work environment that has earned us Top Workplace recognition by The Washington Post since 2019 and, more recently, national recognition by USA Today. These honors reflect the culture our team members foster every day — one rooted in purpose, belonging, and growth.

Goodwin Living is an Equal Opportunity Employer and an AARP Employer Pledge Signer. We take pride in our inclusive work culture that values diversity and fosters talent. With us, you are more than just a team member; you are part of a community committed to excellence and continuous learning.