RxAuto Communications Lead: Change & PR Strategy

Becton, Dickinson and Company; Durham (NC); On-site; USD 120,000 - 160,000; Full time

Job summary

Becton, Dickinson and Company in Durham, NC seeks a Senior Manager of RxAuto Communications to lead external and internal communications, aligning with Marketing and Corporate Communications. This role drives change narratives, executive messaging, social media presence, and community engagement to advance BD’s purpose and RxAuto strategy.

The position requires a strong editor, 7+ years in corporate communications, and experience with change initiatives and PR across media.

Qualifications

• Bachelor’s degree and 7+ years in corporate communications with change initiatives.
• Strong editor and proofreader with attention to detail.
• Experience in internal, organizational, change management and external PR.
• Experience in social media, web, and digital communications tools.

Responsibilities

• Develop and implement RxAuto external and internal communications strategies.
• Align with RxAuto Marketing and Corporate Communications on PR opportunities.
• Lead issues management, crisis communication, and executive messaging.
• Drive RxAuto organic social media and employee advocacy.
• Manage community relations and local partnerships with leadership.
• Use analytics to measure change initiatives and drive improvements.
• Support communications for mergers, acquisitions and divestitures.

Skills

Strong editing & proofreading

Corporate communications

Change management

Public relations

Social media

Internal communications

Education

Bachelor’s degree

Job description

Becton, Dickinson and Company in Durham, NC seeks a Senior Manager of RxAuto Communications to lead external and internal communications, aligning with Marketing and Corporate Communications. This role drives change narratives, executive messaging, social media presence, and community engagement to advance BD’s purpose and RxAuto strategy.

The position requires a strong editor, 7+ years in corporate communications, and experience with change initiatives and PR across media.