RWE & Phase IV Marketing Lead — ABM Pipeline

Paradigm; United States; Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive health, dental, and vision

Mental health support

Equity package

Unlimited PTO

Parental leave

Remote and hybrid options

Life insurance & disability coverage

401(k) with company match

Job summary

Paradigm Health seeks a Senior Pipeline Marketing Manager, RWE & Phase IV, to own the SPIRE pipeline and generate qualified study opportunities from the medical-affairs and RWE audience. This individual contributor role collaborates with events, inside sales, and product marketing rather than managing a team.

You will lead named-account ABM, craft data-driven messaging, and drive conferences and budgets to produce measurable opportunities and attribution with cross-functional partners.

Qualifications

• Demonstrated ownership of a pipeline or revenue number as a marketer.
• Proven ABM capability: named-account targeting and multi-touch orchestration.
• Evidence-driven communication within a regulated messaging environment.
• Experience with high-value, low-volume motions and long sales cycles.
• Ability to operate as a self-sufficient contributor with shared services.
• 7+ years in B2B marketing, life sciences or related field.

Responsibilities

• Own the SPIRE pipeline target; deliver net-new qualified study opportunities.
• Run account-based marketing with named accounts and multi-touch programs.
• Develop evidence-driven content and messaging with data grounding.
• Drive SPIRE event and conference strategy and campaigns.
• Allocate a discretionary program budget across events, ABM, content, paid channels.
• Coordinate with Medical, Clinical, Product, and Commercial teams on opportunities and attribution.

Skills

Pipeline ownership

ABM capability

Evidence-driven comms

High-value sales cycle

Independent contributor

B2B marketing

Job description

Paradigm Health seeks a Senior Pipeline Marketing Manager, RWE & Phase IV, to own the SPIRE pipeline and generate qualified study opportunities from the medical-affairs and RWE audience. This individual contributor role collaborates with events, inside sales, and product marketing rather than managing a team.

You will lead named-account ABM, craft data-driven messaging, and drive conferences and budgets to produce measurable opportunities and attribution with cross-functional partners.