Senior Marketing Manager -RWE & Phase IV

Paradigm Health, Inc.; Northern (KY); Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Equity package

Unlimited PTO

Parental leave 16 weeks

Flexible work options

Life insurance

401(k) plan

Job summary

Paradigm Health, Inc. is seeking a Senior Pipeline Marketing Manager, RWE & Phase IV, to own the SPIRE pipeline and generate qualified study opportunities from medical-affairs and RWE buyers. This individual-contributor role requires end-to-end ownership across content, events, and budget.

You will run named-account ABM, translate data-driven insights into buyer-ready messaging, and coordinate with cross-functional teams to accelerate opportunity progression and attribution.

Qualifications

• 7+ years in B2B marketing, with meaningful life sciences or healthcare exposure.
• Proven account-based marketing capability and multi-touch orchestration.
• Evidence-driven communication in a regulated messaging environment.
• Comfort with high-value, low-volume sales motions and long cycles.
• Ability to operate as an independent contributor with shared services.

Responsibilities

• Own the SPIRE pipeline target and deliver net-new opportunities.
• Run named-account ABM across medical affairs, RWE/HEOR, and sponsors.
• Develop data-driven content and compliant buyer messaging.
• Drive SPIRE events and conferences with partner teams.
• Manage a discretionary program budget across events, ABM, content, and paid channels.
• Coordinate with Medical, Clinical, Product, and Commercial teams for opportunities.

Skills

B2B marketing

ABM marketing

Regulated comms

Lifecycle marketing

Data-driven messaging

Job description

Paradigm Health is rebuilding the clinical research ecosystem by enabling equitable access to trials for all patients. Our platform enhances trial efficiency and reduces the barriers to participation for healthcare providers. Incubated by ARCH Venture Partners and backed by leading healthcare and life sciences investors, Paradigm’s seamless infrastructure implemented at healthcare provider organizations, will bring potentially life-saving therapies to patients faster.

Our team hails from a broad range of disciplines and is committed to the company’s mission to create equitable access to clinical trials for any patient, anywhere. Join us, and bring your expertise, passion, creativity, and drive as we work together to realize this mission.

The Senior Pipeline Marketing Manager, RWE & Phase IV owns a net-new pipeline number for Paradigm Health's SPIRE solution line, our real-world evidence and Phase IV (post-approval) research offering. This is an individual-contributor role accountable end to end for generating qualified study opportunities from a medical-affairs and RWE buying audience. This role combines commercial accountability with scientific credibility. The role reports to the VP of Marketing and works alongside shared marketing resources (events, agency support, inside sales, and product marketing) rather than managing a team.

What you'll do:

• Own the SPIRE pipeline target. Carry and deliver a net-new pipeline number for the SPIRE solution line, measured in sales-qualified study opportunities.

• Run account-based marketing. Build and work named-account target lists across medical affairs, RWE/HEOR, and evidence-generation functions at pharmaceutical and biopharma sponsors; orchestrate multi-touch, long-cycle engagement.

• Develop evidence-driven content and messaging. Translate SPIRE's study capability into buyer-facing narrative grounded in data and methodological rigor, maintaining compliance-defensible claims throughout.

• Drive the SPIRE event and conference motion. Define target RWE/medical-affairs conferences and campaigns, partnering with the events manager and agency on execution; convert presence into qualified opportunities.

• Deploy a discretionary program budget. Allocate an owned program budget across events, ABM, content, and paid channels to hit the pipeline target, exercising judgment on channel mix.

• Partner across the funnel. Coordinate with Medical & Science, Clinical, Product, and Commercial Teams on identifying study opportunities and solution fit, opportunity progression, and attribution integrity.

Who you are:

• Demonstrated ownership of a pipeline or revenue number as a marketer, or willingness to tie partial compensation to achievement of targets.

• Proven account-based marketing capability: named-account targeting, multi-touch orchestration, and long-cycle nurture.

• Evidence-driven communication skills within a regulated, compliance-governed messaging environment.

• Comfort operating a high-value, low-volume motion with a complex sales cycle

• Ability to operate as a self-sufficient individual contributor, supported by shared services rather than a direct team.

• 7+ years in B2B marketing, with a meaningful portion in life sciences, healthcare, or a scientifically technical field.

Strongly preferred

• Direct experience in Phase IV, real-world evidence, post-approval research, or medical affairs.

• Fluency with the medical-affairs / RWE buyer persona and existing relationships in that community.

• Experience marketing to pharmaceutical and biopharma sponsors specifically (as distinct from providers or payers).

• Experience with named-study or per-asset marketing motions.

Nice to have

• HEOR / health-economics literacy; familiarity with decentralized and real-world-data sourcing models; scientific congress or publication experience.

What success looks like in the first 12 months:

• A built, actively worked named-account target list for the SPIRE buyer.

• A diversified SPIRE opportunity base.

• Delivery against the SPIRE Early Engagement pipeline target, with clean attribution through to Sales handoff.

What You'll Receive:

Paradigm Health offers a comprehensive Total Rewards package to support your well-being and success, including:

• Competitive health, dental, and vision insurance

• Mental health support for you and your family

• Equity package

• Unlimited paid time off (PTO)

• 16 weeks of paid parental leave

• Flexible work options – remote and hybrid arrangements

• Company-paid life insurance, short-term and long-term disability coverage

• 401(k) plan with company match

At Paradigm Health, we are committed to providing equal employment opportunities to all qualified individuals. We encourage and welcome candidates from all backgrounds and perspectives to apply for our open positions. We are interested in all qualified individuals and ensure that all employment decisions are based on job-related factors such as skills, experience, and qualifications.