RVP, Business Development (South Central PDN)

Aveanna Healthcare; Tampa (FL); On-site; USD 140,000 - 210,000; Full time

Job summary

Aveanna Healthcare is seeking a Regional Vice President, Business Development to drive revenue growth and admissions across a multi-location region. You will supervise regional business development leaders and partner with operations to optimize referrals from physicians, hospitals, and payors.

You will lead strategic engagement with referral sources, develop preferred payor contracts, and expand Aveanna’s presence through outreach and market insights.

Qualifications

• Bachelor's degree in business or healthcare; equivalent experience may be considered.
• Proficiency with MS Office; CRM experience preferred.
• Proven success in healthcare marketing and referral generation.
• Valid driver’s license and a clean driving record.

Responsibilities

• Lead development of physician and hospital referral relationships.
• Develop and implement payor strategy for preferred contracts.
• Identify and cultivate community events to promote Aveanna.
• Oversee presentations to providers and patient families.
• Monitor market trends and allocate resources to grow referrals.
• Lead and mentor regional business development teams.
• Track referrals and report performance to executives.

Skills

Healthcare marketing

Referral generation

Leadership

Strategic planning

Analytics

Communication

MS Office

Education

Bachelor's degree in business/healthcare

Tools

Microsoft Office Suite

CRM tools

Job description

Overview

Location Requirement

Must reside in VA, NC, SC, GA, FL, LA, TX, or OK (supporting a multi-state territory).

Position Overview

The Regional Vice President, Business Development is instrumental in driving revenue growth and admissions while expanding Aveanna's presence across multiple locations within their respective region. This role is responsible for overseeing and supervising regional and area business development leaders. The Regional Vice President of Business Development will work closely with operational partners to drive strategic plans with external referral sources and payors.

Essential Job Functions

Strategic Referral Source Engagement

Lead the development, nurturing, and maintenance of relationships with physicians, hospitals, and other healthcare professionals to generate referrals.

Preferred Payor Strategy

Collaborates with internal stakeholders to develop and implement initiatives aimed at securing preferred payor contracts.

Analyzes market trends and payor landscapes to identify opportunities for negotiating mutually beneficial terms and outcomes.

Develop strategy to increase referral pipeline of preferred payors.

Community Outreach Leadership

Identify community events, health fairs, and conferences to promote Aveanna's services and establishing a strong presence in the community.

Establish partnerships with local organizations and community leaders to enhance and diversify referral networks.

Educational Presentations Oversight

Provide strategic guidance and support to business development team in conducting informative presentations to healthcare providers, community groups, and potential patients/families.

Ensure consistency and effectiveness in conveying Aveanna’s scope of services.

Market Analysis and Strategy Development

Monitor and share industry trends, competitor activities, and changes in healthcare regulations affecting private duty nursing.

Conduct market research identifying opportunities for service expansion and differentiation, guiding strategic decision-making processes.

Ensure appropriate allocation of resources to drive volume growth.

Referral Tracking, Reporting and Performance Management

Oversee tracking and analysis of referral sources, ensuring comprehensive reporting of marketing efforts and results.

Provide reports to executive management on referral growth, marketing activities, and achievement of referral, admission, and volume targets.

Team Management

Develop and mentor the regional business development team.

Monitor employee selection, onboarding, training, and performance management.

Analyze and manage business development team expenses ensuring to alignment with budget requirements.

Requirements

• Bachelor’s degree in business, healthcare, or related field; equivalent work experience may be considered in lieu of a degree.
• Proficiency in Microsoft suite of products including Outlook, Word, and Excel.
• Possession of a valid driver’s license and an acceptable Motor Vehicle Report.
• Proven track record of success in healthcare marketing, with a focus on generating referrals for private duty nursing or home healthcare services.

Key Attributes

• Exceptional leadership skills with the ability to inspire and motivate a team.
• Strong strategic thinking and analytical abilities.
• Excellent communication and interpersonal skills.
• Results-oriented mindset with a focus on driving business growth and achieving targets.
• Adaptability to a dynamic, fast-paced environment.

Physical Requirements

• Must be able to speak, write, read and understand English.
• Occasional lifting, carrying, pushing and pulling of 25 pounds.
• Prolonged sitting, walking, standing, bending, kneeling, reaching, twisting.
• Ability to climb stairs.
• Must have visual and hearing acuity.

Environment

Performs duties in a mobile, field-based environment with frequent location and facility visits.

Must be able to function in a wide variety of environments which may involve exposure to allergens and other various conditions.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Vaccine Requirement

As an employer accepting Medicare and Medicaid funds, employees must comply with all health-related requirements in all relevant jurisdictions, including required vaccinations and testing, subject to exemptions for medical or religious reasons as appropriate.