RVP, Business Development (South Central PDN)

Aveanna Healthcare; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

Aveanna Healthcare is seeking a Regional Vice President of Business Development to drive revenue growth and admissions across a multi-state territory. You will supervise regional and area leaders, partner with operations, and engage external referral sources and payors.

Responsibilities include strategic referral development, market analysis, community outreach, and performance reporting. The role requires strong leadership, strategic thinking, and the ability to build relationships with

Qualifications

• Bachelor’s degree in business, healthcare, or related field.
• Proficiency in Microsoft Office (Outlook, Word, Excel).
• Possession of a valid driver’s license and an acceptable MVR.
• Proven track record of success in healthcare marketing with a focus on referrals.

Responsibilities

• Lead development and nurture physician/hospital referral networks.
• Develop and implement regional growth plans aligned with company goals.
• Collaborate with operations to achieve growth and revenue targets.
• Guide area leadership in hospital executive engagement.
• Develop payor strategy and preferred contracts.
• Identify community events and partnerships to expand referrals.
• Oversee referral tracking and reporting to executives.

Skills

Leadership

Strategic thinking

Analytical abilities

Communication

Interpersonal skills

Results-oriented

Adaptability

Education

Bachelor’s degree in business/healthcare

Tools

Microsoft Office (Outlook, Word, Excel)

Job description

Overview

Location Requirement:

Must reside in VA, NC, SC, GA, FL, LA, TX, or OK (supporting a multi-state territory).

Position Overview The Regional Vice President, Business Development is instrumental in driving revenue growth and admissions while expanding Aveanna's presence across multiple locations within their respective region. This role is responsible for overseeing and supervising regional and area business development leaders. The Regional Vice President of Business Development will work closely with operational partners to drive strategic plans with external referral sources and payors.

Essential Job Functions

Strategic Referral Source Engagement

Lead the development, nurturing, and maintenance of relationships with physicians, hospitals, and other healthcare professionals to generate referrals.

Collaborates and develops and implements segment strategies and plans aligned with regional and company goals.

Participates in leadership meetings, delivering strategic, growth-oriented regional plans.

Collaborates with operations and regional leadership ensuring growth strategies, contribution and business commitments are achieved.

Supports and guides area leadership ensuring effective engagement with hospital C-Suite, case managers and discharge planners.

Preferred Payor Strategy

Collaborates with internal stakeholders to develop and implement initiatives aimed at securing preferred payor contracts.

Analyzes market trends and payor landscapes to identify opportunities for negotiating mutually beneficial terms and outcomes.

Develop strategy to increase referral pipeline of preferred payors.

Community Outreach Leadership

Identify community events, health fairs, and conferences to promote Aveanna's services and establishing a strong presence in the community.

Establish partnerships with local organizations and community leaders to enhance and diversify referral networks.

Educational Presentations Oversight

Provide strategic guidance and support to business development team in conducting informative presentations to healthcare providers, community groups, and potential patients/families.

Ensure consistency and effectiveness in conveying Aveanna’s scope of services.

Market Analysis and Strategy Development

Monitor and share industry trends, competitor activities, and changes in healthcare regulations affecting private duty nursing.

Conduct market research identifying opportunities for service expansion and differentiation, guiding strategic decision-making processes.

Ensure appropriate allocation of resources to drive volume growth.

Referral Tracking, Reporting and Performance Management

Oversee tracking and analysis of referral sources, ensuring comprehensive reporting of marketing efforts and results.

Provide reports to executive management on referral growth, marketing activities, and achievement of referral, admission, and volume targets.

Team Management

Develop and mentor the regional business development team.

Monitor employee selection, onboarding, training, and performance management.

Analyze and manage business development team expenses ensuring to alignment with budget requirements.

Requirements

Bachelor’s degree in business, healthcare, or related field; equivalent work experience may be considered in lieu of a degree.

Proficiency in Microsoft suite of products including Outlook, Word, and Excel.

Possession of a valid driver’s license and an acceptable Motor Vehicle Report.

Proven track record of success in healthcare marketing, with a focus on generating referrals for private duty nursing or home healthcare services.

Key Attributes

Exceptional leadership skills with the ability to inspire and motivate a team.

Strong strategic thinking and analytical abilities.

Excellent communication and interpersonal skills.

Results-oriented mindset with a focus on driving business growth and achieving targets.

Adaptability to a dynamic, fast-paced environment.

Physical Requirements

Must be able to speak, write, read and understand English.

Occasional lifting, carrying, pushing and pulling of 25 pounds.

Prolonged sitting, walking, standing, bending, kneeling, reaching, twisting.

Ability to climb stairs.

Must have visual and hearing acuity.

Environment

Performs duties in a mobile, field-based environment with frequent location and facility visits.

Must be able to function in a wide variety of environments which may involve exposure to allergens and other various conditions.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Vaccine Requirement

As an employer accepting Medicare and Medicaid funds, employees must comply with all health-related requirements in all relevant jurisdictions, including required vaccinations and testing, subject to exemptions for medical or religious reasons as appropriate.