Route Sales Representative

Farmer Brothers; Chico (CA); On-site; USD 462,000 - 837,000; Full time

Job summary

Farmer Brothers is hiring a Route Sales Representative in Chico, CA. You will sell, deliver, and stock coffee, tea, and related products, while growing route sales through new and existing customers. You’ll service customers on schedule and participate in promotions to maximize revenue.

The role emphasizes achieving revenue targets, maintaining beverage stations, and building strong customer relationships through proactive outreach and reliable service.

Qualifications

• High School Diploma or equivalent.
• 2+ years of route delivery experience in a B2B field.
• Ability to lift 75 lbs frequently and 100 lbs occasionally.
• Clean driving record.
• Knowledge of the foodservice industry.

Responsibilities

• Achieve the route revenue plan by gaining new customers and increasing product sales.
• Ensure daily delivery and service for all customers on schedule.
• Call at least 1 prospective lead per day and secure new accounts quarterly.
• Rotate and replenish beverage station products during each visit.
• Manage invoices, inventory, and collections daily.

Skills

Sales skills

Customer service

Communication

Active listening

Education

High School diploma or equivalent

Job description

Job DetailsLevel: ExperiencedJob Location: Chico, CA 95973Position Type: Full TimeEducation Level: High School or GEDSalary Range: $41,379.00 - $75,000.00 Base+Commission/monthTravel Percentage: Up to 50% Job Shift: DayJob Category: Sales & MarketingFarmer Brothers has an exciting opportunity for aRoute Sales Representative. The Route Sales Representative is responsible for providing great service to our customers by ensuring customers are in-stock, serviced as scheduled, and that the beverage station is set to standard. This role sells and delivers coffee, tea, and related products to our customers. The RSR is responsible for growing assigned route sales by securing new customers, growing existing customer sales through selling incremental category and products, and retaining existing customers.

Responsibilities

• Achieves the assigned revenue plan for the route, through a combination of gaining new customers, increasing products and categories sold at existing customers, executing pricing actions, and retaining current customers.
• Ensures all customers on a daily set schedule receive delivery and service as required.
• Targets a minimum of 1 prospective call per day (5 weekly) and securing a minimum of two new qualifying accounts per quarter (8 annually).
• Participates in all regional and company promotions.
• Responsible for increasing Revenue per Stop through identifying and closing distribution voids on core products, executing seasonal and LTO promotions, executing pricing actions, and ensuring the beverage station is set to standard.
• Delivers, replenishes, and rotates beverage station products on each call.
• Ensure the equipment is clean and in working order, executing a minimum of one CQC (Cup Quality Check) per day.
• Executes the “The Farmer Brothers Way to Sell” call process, including recapping for the customer all services provided and presenting business building initiatives.
• The RSR is responsible for resolving and/or escalating customer issues quickly and ensuring customer satisfaction.
• Manages invoices, inventory, and collections daily.
• Accountable for retaining existing customers on the route through great service and building customer trust.

Compensation

This position offers the best of both worlds: a competitive union-negotiated base rate and a monthly commission incentive tied to Net Sales Volume (NSV). With a strong foundation and performance-based earnings, you'll have the opportunity to maximize your income each month.

QualificationsEducation & Experience

• High School Diploma or equivalent.
• 2+ years of route delivery experience in a related customer service business-to- business field.

Personal & Professional Skillsets

• Mechanical aptitude with company hardware and software products.
• Ability to lift 75 lbs. frequently and 100 lbs. occasionally.
• Ability to lift and carry products weighing up to 50 lbs.
• Knowledge of foodservice industry.
• A clean and good driving record.
• Proficient in assessing customer needs.
• Fully supports and stands behind business goals.
• Readily identifies issues, problems or opportunities.
• Is aware of impact self has on others.
• Uses active listening and communicates effectively with customers or management.
• Identifies new opportunities and proactively works to grow the business.
• Builds rapport and cooperative relationships with customers.
• Uses sound business judgement.
• Decision Making
• Collaboration
• Strong Communication
• Active Listening Skills
• Independent
• Proactive
• Planning and Acting Strategically