Rolex Liaison Manager - Meatpacking, NYC

Tourneau|Bucherer; New York (NY); On-site; USD 70,000 - 95,000; Full time

Job summary

Tourneau | Bucherer seeks a Rolex Liaison Manager to act as the in-store ambassador and operational leader, elevating the customer journey and brand standards. You will coach the sales team, maintain CRM discipline, and partner with leadership and Rolex teams on launches and events.

You will drive demand and client development by leveraging data insights, CRM analytics, and high-potential clienteling across the store, ensuring flawless luxury hospitality.

Qualifications

• 3-5+ years' experience in luxury retail, preferably in watches or jewelry.
• Bachelor's degree in business, management or related fields.
• Understanding of market trends in the luxury space.
• Excellent verbal and written communication.
• Team player, willing to take on additional projects as needed.
• Strong interpersonal skills to develop partnerships across Rolex retail doors.
• Organized and detail oriented.
• Competent with Microsoft Excel, PowerPoint, and Office.

Responsibilities

• Serve as the in-store Rolex brand ambassador, modeling the highest standards of luxury hospitality and professionalism.
• Curate and elevate the in-store and online client journey in line with Rolex expectations.
• Establish and formalize the store’s hospitality program, service standards, and response-time expectations.
• Identify tools and partnerships that enhance the luxury experience including events and collaborations.
• Lead elevated client events that reinforce brand positioning and relationships.
• Enforce daily Rolex Digital Catalog usage to elevate client experience.
• Monitor and improve mystery shopping and client feedback through coaching and refinement.
• Provide CRM and brand standards training and real-time coaching on hospitality and demand cultivation.
• Collaborate with store leadership, L&D, and Rolex teams on initiatives and launches.
• Promote accountability, performance excellence, and brand integrity.

Skills

Luxury retail

CRM

Team leadership

Excel

Communication

Education

Bachelor's degree in business

Tools

Salesforce CRM

Job description

JOB PROFILE

Job Title: Rolex Liaison Manager

Reports to: Store Director

Division: Retail

OVERVIEW

This key role serves as the in-store ambassador and operational leader for Rolex, ensuring the brand is exemplified in every client interaction, operational process, and team behavior. This role drives excellence in luxury hospitality, CRM utilization, demand management, and client development while acting as the key liaison between store leadership and Rolex corporate partners.

The position is responsible for elevating brand standards, enforcing disciplined CRM practices tied to allocation strategy, coaching and motivating the team to embody Rolex expectations, and leveraging data-driven insights to identify high-potential clients and drive sustained demand.

ESSENTIAL JOB RESPONSIBILITIES

The Rolex Way-Brand & Experience Leadership

• Serve as the in-store Rolex brand ambassador, modeling and enforcing the highest standards of luxury hospitality, presentation, and professionalism.
• Curate and continuously elevate the in-store and online client journey in alignment with Rolex expectations.
• Establish and formalize the store’s hospitality program, service standards, and response-time expectations (digital and in-store).
• Identify and implement tools, technologies, and partnerships that enhance the luxury experience (events, local collaborations, concierge support, presentation tools, etc.).
• Lead and execute elevated client events that reinforce brand positioning and deepen relationships.
• Enforce daily implementation of Rolex Digital Catalog to elevate client experience.
• Continuously evaluate operational efficiencies and elevate the overall client journey.

Training & Team Development

• Lead, coach, and motivate the sales team to embody Rolex values and deliver exceptional client experiences.
• Monitor and improve mystery shopping and client feedback results through coaching and process refinement.
• Ensure team is routinely up to date with Rolex advisor App training and Rolex News

• Conduct CRM and brand standards training, ensuring consistent adoption of best practices.
• Provide real-time sales floor coaching focused on hospitality, client development, and demand cultivation.
• Partner with store leadership, learning and development, and Rolex corporate teams to align strategic initiatives, product launches, and training updates.
• Promote a culture of accountability, performance excellence, and brand integrity.

CRM Excellence & Client Development

• Champion disciplined Salesforce CRM utilization, ensuring data accuracy, integrity, and full team adoption.
• Leverage CRM analytics to evaluate demand trends, registrations, engagement levels, and demographic insights.
• Identify, segment, and strategically develop high-potential and VIP clients through structured clienteling initiatives.
• Drive measurable improvement in CRM performance metrics including segmentation, retention, engagement, and marketing consent.
• Utilize CRM insights to support targeted outreach, event strategy, and sustained demand generation.

• Oversee and enforce allocation processes, ensuring all decisions are supported by documented CRM data and client history.
• Responsible for allocation of product in partnership with the Sales Director, in alignment with policy and best practice
• Monitor inventory to prevent aging merchandise and excess objective models; pace allocations appropriately.
• Maintain disciplined, transparent processes that protect brand integrity.
• Identify innovative yet brand-aligned strategies to cultivate demand and long-term client loyalty.

Strategic Partnership

• Serve as the key liaison between store leadership and Rolex corporate teams.
• Support the rollout of Rolex initiatives including e-learning, novelty launches, CRM updates, and market data reporting.
• Evaluate industry best practices and emerging technologies to maintain leadership in luxury experience.

• Provide actionable feedback to Rolex on opportunities for brand support and enhancement.

DIRECT REPORTS

All store employees within assigned location.

QUALIFICATIONS

• 3-5+ years' experience in luxury retail, preferably in watches or jewelry
• Bachelor's degree in business, management or other related fields
• Understanding of market trends in the luxury space
• Excellent verbal and written communication
• Team player, willing to take on additional projects as needed
• Demonstrates strong interpersonal skills to develop rapport and strong partnerships across all authorized Rolex retail doors
• Organized and detail oriented
• Well versed in Microsoft Excel, PowerPoint, and Office
• Flexible availability for work schedule; must be available to potentially work evenings or weekends for events or visits as needed

SALARY RANGE

$70,000-$95,000 plus bonus incentive.

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, gender, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.