ROI-Driven Google Ads Manager

My Amazon Guy; Atlanta (GA); On-site; USD 65,000 - 95,000; Full time

Job summary

My Amazon Guy is seeking a skilled Google Ads Manager to oversee and optimize our Google Ads campaigns across Search, Display, and Video. You will translate marketing goals into data-driven campaigns that drive growth and measurable ROI.

You will monitor performance metrics, conduct keyword research, adjust bidding strategies, and collaborate with content and analytics teams to improve conversion rates and ad quality across platforms.

Qualifications

• Experience managing Google Ads campaigns across multiple platforms.
• Strong analytical skills and ability to translate data into action.
• Proven ROI-focused optimization experience.

Responsibilities

• Develop, implement, and optimize Google AdWords campaigns across multiple platforms, ensuring alignment with overall business goals and maximizing ROI.
• Monitor and analyze campaign performance data, including CTR, conversion rates, and CPC, to drive continuous improvements and strategic adjustments.
• Create detailed reports on campaign performance, advertising spend, and revenue generation, offering insights for data-driven decision-making and optimization.
• Conduct in-depth keyword research and audience targeting to enhance ad relevance, ensuring the highest possible impact and engagement across Google Search, Display, and YouTube networks.
• Stay up-to-date with the latest Google Ads features, industry trends, and best practices to ensure campaigns remain innovative and competitive.
• Collaborate with cross-functional teams to align ad strategies with broader marketing objectives, providing input for integrated campaigns and content development.
• Manage ad budgets effectively, ensuring optimal allocation of resources across campaigns while maintaining cost-efficiency.
• Test and refine ad creatives, landing pages, and bidding strategies to improve campaign outcomes and user experience.
• Troubleshoot and resolve issues related to ad performance, ensuring timely and effective solutions to minimize downtime or inefficiencies.
• Partner with internal teams and stakeholders to implement new tools, technologies, and automation processes that enhance ad performance and operational efficiency.

Skills

Google Ads

Campaign Management

Analytics

Data-Driven Decisions

Keyword Research

Tools

Google Analytics

Google Ads Editor

Job description

My Amazon Guy is seeking a skilled Google Ads Manager to oversee and optimize our Google Ads campaigns across Search, Display, and Video. You will translate marketing goals into data-driven campaigns that drive growth and measurable ROI.

You will monitor performance metrics, conduct keyword research, adjust bidding strategies, and collaborate with content and analytics teams to improve conversion rates and ad quality across platforms.