ROI-Driven Digital Marketing Manager

Waste Pro USA; Sarasota (FL); In loco; USD 65.000 - 90.000; Tempo pieno

Descrizione del lavoro

Waste Pro USA is seeking a Digital Marketing Manager to plan and execute digital strategies that deliver strong ROI. This role collaborates across teams to coordinate campaigns, website programs, budgets, and social media, ensuring brand consistency and online presence.

The position requires 3-5 years of digital marketing experience, a relevant bachelor’s degree, and strong analytics, SEO, and content production skills.

Competenze

• 3-5 years of digital marketing experience.
• Bachelor's degree in digital marketing, digital design, media communications, web design & development, or related field.
• Solid understanding of web metrics and digital analytics, with the ability to generate, analyze and interpret data.
• Deep understanding of digital marketing and digital production.
• Clear understanding of SEO, content writing, and online advertising strategy and execution.
• Familiar with Photoshop, Adobe Illustrator, and InDesign.
• Experience managing social media campaigns and knowledge of social media marketing preferred.
• Project Management Experience preferred
• Creative thinker with the ability to manage and problem solve in a fast-paced environment
• Strong written and verbal communication skills
• Strong attention to detail and well organized
• Ability to multitask and meet deadlines.

Mansioni

• Create and execute digital marketing strategies
• Perform keyword, competitor, industry, and content development research
• Optimize paid ad campaigns and manage ad spend
• Planning, development and execution of digital programs and campaigns, including website strategy, budget, design, and social media.
• Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROI
• Manage the call tracking platform
• Execute continual research and learning to stay aware of trends within the industry
• Prioritize tasks and manage time appropriately to meet short and long-term deadlines
• Proficient with graphic design with the ability to create visual concepts
• Manage the digital marketing calendar
• Maintain online presence and reputation of the company
• Working closely with marketing to establish and maintain brand awareness and consistency

Conoscenze

Digital marketing

SEO

Content writing

Analytics

PPC/Ad campaigns

Social media

Project management

Communication

Time management

Creative thinking

Formazione

Bachelor's degree in digital marketing or related field

Strumenti

Photoshop

Illustrator

InDesign

Descrizione del lavoro

Waste Pro USA is seeking a Digital Marketing Manager to plan and execute digital strategies that deliver strong ROI. This role collaborates across teams to coordinate campaigns, website programs, budgets, and social media, ensuring brand consistency and online presence.

The position requires 3-5 years of digital marketing experience, a relevant bachelor’s degree, and strong analytics, SEO, and content production skills.