Rider Safety & Experience Coach

Ferman Automotive Group; Tampa (FL); Hybrid; USD 38,000 - 58,000; Full time

Job summary

Ferman Automotive Group is seeking a Riders Coach at our Harley-Davidson dealership in Tampa to deliver safe, engaging riding experiences and coach guests on riding skills and safety. The role involves conducting test rides, ride-alongs, and ensuring all brand standards are followed in real-world guest interactions.

The ideal candidate is an experienced motorcyclist with strong communication skills, capable of coaching riders of varying levels and maintaining a safety-first culture on site.

Qualifications

• Strong motorcycle riding ability with valid endorsement.
• Excellent knowledge of motorcycle safety practices and riding techniques.
• Strong communication and interpersonal skills.
• Ability to work with riders of varying skill levels and experience.

Responsibilities

• Conduct safe and structured motorcycle test rides for customers.
• Provide basic rider coaching and guidance during test rides and ride-along experiences.
• Ensure all guests meet licensing, safety, and dealership requirements before riding.
• Inspect motorcycles before and after rides for safety, condition, and readiness.
• Support sales staff in delivering a premium Harley-Davidson riding experience.
• Demonstrate proper riding techniques, controls, and safety practices when needed.
• Assist in organizing group rides, demo events, and dealership riding activities.
• Communicate clearly with guests regarding ride expectations, safety rules, and routes.
• Monitor rider performance and intervene when safety concerns arise.
• Maintain accurate records of test rides, guest participation, and demo usage.
• Ensure all demo motorcycles are clean, fueled, and properly maintained.

Skills

Riding ability

Safety practices

Communication

Guest service

Decision making

Harley familiarity

Situational awareness

Professional demeanor

Education

High school diploma or GED

MSF motorcycle safety certification (preferred)

Job description

Ferman Automotive Group is seeking a Riders Coach at our Harley-Davidson dealership in Tampa to deliver safe, engaging riding experiences and coach guests on riding skills and safety. The role involves conducting test rides, ride-alongs, and ensuring all brand standards are followed in real-world guest interactions.

The ideal candidate is an experienced motorcyclist with strong communication skills, capable of coaching riders of varying levels and maintaining a safety-first culture on site.