Revenue Ops Lead - Digital Ads & Inventory

Hallmark Media; Town of Vernon (NY); On-site; USD 79,000 - 105,000; Full time

Job summary

Hallmark Media in New York is seeking a Manager, Digital Revenue Operations to drive execution, inventory strategy and programmatic monetization of our digital advertising business. You will oversee campaign operations, forecasting, yield optimization and analytics across Hallmark Media's digital portfolio, collaborating with Sales, Finance, Marketing, Ad Tech and external partners.

This role focuses on optimizing inventory across CTV, FAST, AVOD and other digital platforms, managing PMP deals,

Qualifications

• 5-7 years of experience in digital ad operations, programmatic operations, inventory management, or related fields.
• Strong expertise in digital ad ecosystems, forecasting, and campaign pacing.
• Experience with FreeWheel and Spring Serve is highly desirable.

Responsibilities

• Oversee campaign execution, trafficking, QA, tagging, launch readiness, pacing, delivery, discrepancies, and platform performance.
• Own inventory forecasting across CTV, FAST, AVOD, and digital platforms, including utilization tracking and forecast accuracy.
• Identify and mitigate delivery risks, provide inventory recommendations, and align with sales objectives.

Skills

Campaign operations

Inventory forecasting

Yield management

Programmatic advertising

Revenue operations

Digital advertising

Analytics

Cross-functional collaboration

Tools

FreeWheel

Spring Serve

Job description

Hallmark Media in New York is seeking a Manager, Digital Revenue Operations to drive execution, inventory strategy and programmatic monetization of our digital advertising business. You will oversee campaign operations, forecasting, yield optimization and analytics across Hallmark Media's digital portfolio, collaborating with Sales, Finance, Marketing, Ad Tech and external partners.

This role focuses on optimizing inventory across CTV, FAST, AVOD and other digital platforms, managing PMP deals,