Digital Revenue Operations Lead (Programmatic)

Hallmark Media; Burbank (CA); On-site; USD 79,000 - 105,000; Full time

Job summary

Hallmark Media is seeking a Manager, Digital Revenue Operations in Burbank, CA to drive programmatic monetization, inventory strategy, and campaign analytics across its digital portfolio.

The role partners with Sales, Enablement, Analytics, Finance, Marketing, Ad Tech and external partners to optimize campaigns and revenue opportunities. Strong experience in FreeWheel and Spring Serve is required.

Qualifications

• 5-7 years of experience in digital ad operations, programmatic operations, inventory management, yield management, or related fields.
• Strong expertise in FreeWheel, Spring Serve, CTV, FAST, AVOD, forecasting, inventory management, campaign pacing, programmatic advertising, and digital media ecosystems.
• Working knowledge of revenue delivery, sell-through analysis, deal feasibility, pricing strategy, campaign optimization, and performance reporting.
• Strong analytical skills with the ability to translate campaign, inventory, and revenue data into actionable business insights.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Collaborative mindset with experience working across cross-functional teams.
• Strong understanding of AI tools and services is a plus.

Responsibilities

• Oversee campaign operations, trafficking, QA, tagging, launch readiness, pacing, delivery, discrepancies, and platform performance.
• Own inventory forecasting across CTV, FAST, AVOD, and digital platforms, including inventory allocation, sell-through analysis, feasibility reviews, utilization tracking, forecast accuracy, and pacing trends.
• Identify and mitigate delivery risks impacting revenue attainment, providing inventory recommendations that support sales objectives.
• Establish operational standards and workflow best practices that improve campaign execution and delivery outcomes.

Skills

Digital ad operations

Programmatic operations

Inventory management

Forecasting

Revenue analytics

Tools

FreeWheel

Spring Serve

Job description

Hallmark Media is seeking a Manager, Digital Revenue Operations in Burbank, CA to drive programmatic monetization, inventory strategy, and campaign analytics across its digital portfolio.

The role partners with Sales, Enablement, Analytics, Finance, Marketing, Ad Tech and external partners to optimize campaigns and revenue opportunities. Strong experience in FreeWheel and Spring Serve is required.