Retina Marketing Director: Strategy, Launch & Growth

ABBVIE; Mattawa (WA); On-site; USD 182,000 - 346,000; Full time

Benefits offered by this job

Benefits package including PTO, health

Long-term incentive programs

Job summary

AbbVie seeks a senior Retina Marketing leader to shape strategy, lead a cross-functional team, and drive lifecycle management for in-line and launch products in the U.S. Retina portfolio.

You will own the P&L, translate customer and market insights into differentiated plans, and coordinate with Sales, Medical Affairs, Regulatory, Finance, and R&D to deliver outstanding commercial results while upholding governance and compliance.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• Minimum 10 years of Marketing experience.
• Extensive progressive pharmaceutical, biotechnology, or specialty-care commercial experience, including significant leadership in marketing and brand strategy.
• Demonstrated success leading a franchise, portfolio, or major brand across multiple life-cycle stages, including launch planning and in-market growth.
• Strong people-leadership experience with a record of building high-performing teams, developing talent, and leading through change in a matrixed organization.
• Deep expertise across the marketing capability framework, including insights, segmentation, positioning, value proposition, customer experience, creative development, omnichannel execution, and investment optimization.
• Strong financial and analytical acumen, including forecasting, operating-budget management, resource allocation, performance measurement, and P&L-oriented decision making.
• Proven ability to lead and influence senior cross-functional stakeholders across Sales, Market Access, Medical Affairs, Regulatory, Legal, Compliance, Finance, Operations, R&D, and Global teams.
• Excellent executive communication, strategic problem solving, judgment, and decision-making skills, with the ability to translate complexity into clear direction and action.
• Preferred experience in ophthalmology, retina, buy-and-bill, specialty biologics, site-of-care markets, or physician-administered therapies preferred.

Responsibilities

• Lead Retina Marketing strategy across in-line and pipeline assets.
• Own marketing inputs to the Retina business plan, including forecast assumptions, operating budgets, resource allocation, performance objectives, and investment trade-offs.
• Direct development, execution, measurement, and optimization of integrated marketing plans.
• Lead, coach, and develop direct and indirect team members; set clear priorities, roles, and decision rights.
• Launch and Life-Cycle Management: Lead commercial strategy and readiness for launch products, including go-to-market planning, positioning, customer and site-of-care readiness, distribution, access considerations, etc.
• Maintain deep understanding of retina specialists, patients, practices, sites of care, health care decision makers and competitive dynamics.
• Cross-Functional Leadership: Serve as the senior Marketing representative for Retina aligning Sales, Market Access, Medical Affairs, Regulatory, Legal, Compliance, Finance, Operations, R&D, Global teams.
• External Partnerships and Reputation: Oversee agency and vendor partnerships and guide appropriate engagement with external collaborators, professional societies, and advocacy organizations.
• Executive Communication and Influence: Provide clear recommendations, updates, and decision frameworks to AbbVie leadership.
• Compliance and Governance: Ensure all strategies and activities comply with AbbVie policies and applicable legal, regulatory, medical, and industry requirements.

Skills

Executive leadership

Strategic marketing

P&L management

Cross-functional leadership

Financial analysis

Executive communication

Education

Bachelor's degree

MBA or advanced degree preferred

Job description

AbbVie seeks a senior Retina Marketing leader to shape strategy, lead a cross-functional team, and drive lifecycle management for in-line and launch products in the U.S. Retina portfolio.

You will own the P&L, translate customer and market insights into differentiated plans, and coordinate with Sales, Medical Affairs, Regulatory, Finance, and R&D to deliver outstanding commercial results while upholding governance and compliance.