Retention Marketing Manager

Fourth Floor; New York (NY); On-site; USD 100,000 - 115,000; Full time

Job summary

A leading DTC apparel brand is seeking a Retention Marketing Manager in NYC. This role involves developing retention strategies, analyzing customer data, and collaborating with marketing teams to enhance customer loyalty and lifetime value. The ideal candidate will have over 6 years of experience in retention marketing, particularly within D2C businesses.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• 6+ years of experience in retention marketing, focusing on D2C businesses.
• Proven track record of successful retention strategies.
• Experience managing or developing loyalty programs.

Responsibilities

• Develop and lead comprehensive retention marketing strategies.
• Design and execute customer retention initiatives across multiple channels.
• Analyze customer data to identify trends and actionable insights.

Skills

Analytical skills

Collaboration

Communication

Tools

Klaviyo

Attentive

Job description

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This range is provided by Fourth Floor. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $115,000.00/yr

Our client, a DTC apparel brand, is seeking a Retention Marketing Manager to join their team in NYC!

Responsibilities:

• Develop and lead comprehensive retention marketing strategies to drive customer loyalty and lifetime value.
• Design and execute customer retention initiatives across multiple channels, including email, SMS, and loyalty programs.
• Analyze customer data to identify trends, opportunities, and actionable insights for enhancing retention and engagement.
• Collaborate with marketing and eCommerce teams to align retention strategies with overall business objectives and brand messaging.
• Oversee the development and implementation of loyalty programs, ensuring customer satisfaction and measurable results.
• Create and present performance reports, highlighting retention metrics, campaign effectiveness, and areas for growth.

Qualifications:

• 6+ years of experience in retention marketing, with a strong focus on D2C businesses.
• Proven track record of creating and executing successful retention strategies.
• Experience with platforms like Klaviyo and Attentive a plus.
• Experience managing or developing loyalty programs.
• Strong analytical skills with the ability to interpret data and optimize campaigns for measurable outcomes.
• Excellent collaboration and communication skills.

$100,000-$115,000 depending on experience.

Please submit a resume for consideration.

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Apparel and Fashion, Apparel Manufacturing, and Marketing Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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