Retention Marketing Manager, Gamewise

Delaware North; New York (NY); On-site; USD 81,000 - 111,000; Full time

Job summary

Delaware North Gaming is looking for a full-time Retention Marketing Manager to spearhead customer retention strategies at Gamewise in Buffalo, New York. This role focuses on optimizing marketing efforts through data analysis and team leadership, offering excitement and growth opportunities within the hospitality industry.

Benefits

Medical, dental, and vision insurance

401(k) with up to 4% company match

Annual performance bonus

Paid vacation days and holidays

Tuition and/or professional certification reimbursement

Qualifications

• Minimum of 5 years experience in retention, CRM, or lifecycle marketing, including people management.
• Strong knowledge of CRM tools and analytics platforms.
• Analytical mindset with a passion for data-driven decision-making.

Responsibilities

• Lead and mentor the retention marketing team, setting KPIs and guiding execution.
• Plan, execute, and analyze multi-channel lifecycle campaigns.
• Leverage data insights to identify churn indicators and refine strategies.

Skills

CRM

Data-driven decision making

Multi-touch customer journeys

Education

Bachelor's degree in marketing or related field

Tools

Braze

Klaviyo

Salesforce Marketing Cloud

Google Analytics

Tableau

Job description

The opportunity

Delaware North Gaming is hiring a full-time Retention Marketing Manager to join our team at Gamewise in Buffalo, New York. As a Marketing Manager, you will be responsible for leading the development, execution, and optimization of our customer retention strategies. If you are looking for a role offering teamwork, excitement, and career growth, apply now.

Pay

Minimum – Anticipated Maximum Base Salary: $81,900 - $110,600 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What we offer

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Lead and mentor a high-performing retention marketing team, providing clear direction, setting KPIs, conducting regular 1:1s, and guiding daily execution and campaign optimization
• Plan, execute, and analyze multi-channel lifecycle campaigns, ensuring they are timely, on-brand, and tailored to segmented customer groups to drive engagement, retention, and reactivation
• Leverage data and insightsto identify churn indicators, conduct A/B testing, and continuously refine strategies to improve customer lifetime value and retention rates
• Collaborate with creative and content teamsto develop compelling messaging and visuals that align with campaign goals and brand voice
• Support product launches and seasonal initiativeswith retention-focused strategies, while generating actionable insights to enhance segmentation and campaign performance

More about you

• Bachelor's degree in marketing, business, communications, or a related field
• Minimum of 5 years of experience in retention, CRM, or lifecycle marketing, with at least 1 year in a people management role
• Strong knowledge of CRM tools such as Braze, Klaviyo, and Salesforce Marketing Cloud, and analytics platforms such as Google Analytics and Tableau
• Experience designing, executing, and optimizing multi-touch customer journeys
• Analytical mindset with a passion for data-driven decision-making

Shift details

Day shift

Who we are

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.

Together, we’re shaping the future of hospitality — come grow with us!

Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.