Retention Marketing Manager

Hey Frankie; Charlotte (NC); Remote; USD 60,000 - 80,000; Full time

Job summary

A dynamic e-commerce marketing agency in Charlotte, NC, is seeking a Retention Marketing Manager. This role focuses on leading retention marketing efforts, particularly through email strategies. The ideal candidate will have hands-on experience with Klaviyo and a strong understanding of marketing automation strategies. Join a collaborative team to drive client success and stay ahead of email marketing trends.

Qualifications

• Hands-on experience with CRM and email marketing tools.
• Track record of creating and deploying test experiments.
• Understanding of list segmentation and marketing automation strategy.

Responsibilities

• Develop strategies to exceed email marketing goals.
• Lead client analytics reporting for retention platforms.
• Build and manage email automation to achieve client goals.

Skills

Email Marketing

Analytics Reporting

Marketing Automation

Project Management

Team Collaboration

Tools

Klaviyo

Attentive

Job description

Get AI-powered advice on this job and more exclusive features.

Hey Frankie, an e-commerce marketing agency (that loves to win!), is looking for an energetic and well-organized Retention Marketing Manager to join the team.

This position is charged with leading all things retention marketing with a heavy emphasis on email. The right candidate must be highly familiar with Klaviyo and the e-commerce strategies that drive success.

Essential Functions:

• Develop strategies and tactics that help exceed the client's email marketing goals.
• Lead client analytics reporting for retention platforms.
• Stay ahead of trends to keep clients at the forefront of email marketing.
• Build and manage email automation to achieve client goals and ensure end-to-end tracking and proper measurement.
• Establish testing best practices as well as the implementation and review process.
• Ensure deadlines are met and that email campaigns are properly approved and scheduled in advance.
• Utilize a strict filter to help clients determine what email and SMS content to send and when to send it.

Requirements:

• Hands-on experience with enterprise CRM and email marketing tools such as Klaviyo and Attentive.
• Track record of creating and deploying test experiments to increase revenue.
• Knowledge of marketing automation strategy, including previous experience building decision trees and customer journey mapping for acquisitionand retention efforts.
• Understanding of list segmentation and constant curiosity for how segmentation can be improved.
• Multi-tasking is your best friend, and you're great at collaborating with others.
• Excellent team and project management skills.
• Strong verbal and written skills to create and present information internally and externally.

Hey Frankie is based out of Charlotte, NC, and is open to remote candidates.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

Referrals increase your chances of interviewing at Hey Frankie by 2x

Sign in to set job alerts for “Retention Marketing Manager” roles.

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.