Retention Marketing Lead: Churn & Winback Expert

Armstrong Group; Butler, Northern (Butler County, KY); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Armstrong Group is seeking a Retention Marketing Manager, Churn & Winback in Butler, PA. You will own end-to-end retention, from proactive churn prevention to reactive win-back campaigns, using data-driven insights to craft personalized offers.

You’ll leverage segmentation, predictive analytics, and multi-channel tactics (direct mail, email) to reduce churn and recover valuable customers, contributing to growth in a competitive telecom landscape.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field or equivalent experience.
• Experience building save and win-back programs with measurable churn impact.
• Strong segmentation and data-driven campaign skills.

Responsibilities

• Own retention end-to-end, proactive and reactive campaigns.
• Predict and prevent churn using data signals and personalized saves.
• Segment at-risk customers and tailor offers accordingly.
• Run win-back campaigns aligned to why and when customers left.

Skills

Retention marketing

CRM marketing

Segmentation

Churn analytics

Predictive modeling

A/B testing

Direct mail

Email campaigns

Education

Bachelor’s degree in Marketing, Business, or related field

Equivalent experience

Tools

CRM software

Marketing automation

AI-powered analytics tools

Job description

Armstrong Group is seeking a Retention Marketing Manager, Churn & Winback in Butler, PA. You will own end-to-end retention, from proactive churn prevention to reactive win-back campaigns, using data-driven insights to craft personalized offers.

You’ll leverage segmentation, predictive analytics, and multi-channel tactics (direct mail, email) to reduce churn and recover valuable customers, contributing to growth in a competitive telecom landscape.