Retention Growth Lead: Churn Prevention & Winback

Armstrong Utilities, Inc.; United States; Presencial; USD 95.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation

Family-owned company culture

Descripción de la vacante

Armstrong Utilities, Inc. seeks a Retention Marketing Manager, Churn & Winback to own end-to-end retention strategies, translating churn signals into timely campaigns across channels. You will lead proactive and reactive efforts, segment at-risk customers, and win back former subscribers while collaborating with cross-functional teams.

You will analyze data, optimize offers, and drive measurable churn impact in a telecom/subscription context.

Formación

• 4+ years in retention, churn, or CRM marketing, ideally in telecom, broadband, or subscription businesses
• Proven experience building save and win-back programs with measurable churn impact
• Strong segmentation skills and comfort turning data signals into targeted campaigns
• Strong grasp of churn analytics, predictive modeling, and customer health scoring
• Iterative, test-and-learn mindset across proactive and reactive tactics
• Hands-on experience with direct mail, email, and outbound retention
• Competent with moving programs in competitive markets and using new tech such as AI for optimization

Responsabilidades

• Own Retention End-to-End: Lead proactive and reactive retention efforts.
• Predict and Prevent Churn: Use churn signals to launch timely save campaigns.
• Segment and Target at Risk: Tailor offers to at-risk customers.
• Run Smart Win-Back Campaigns: Manage win-back initiatives for former customers.
• Retain Movers: Manage move journey using address-change data.
• Defend Contested Markets: Create market-specific save/win-back plays.
• Align With the Save Desk: Collaborate with the call center on save strategies.
• Test and Optimize Relentlessly: Use iterative testing to scale effective tactics.
• Own the Retention Data: Partner with Marketing Ops & Analytics for data reporting.

Conocimientos

Retention marketing

CRM marketing

Churn analytics

Predictive modeling

Segmentation

Direct mail

Email marketing

AI in marketing

Educación

Bachelor’s degree in Marketing, Business, or related field

Descripción del empleo

Armstrong Utilities, Inc. seeks a Retention Marketing Manager, Churn & Winback to own end-to-end retention strategies, translating churn signals into timely campaigns across channels. You will lead proactive and reactive efforts, segment at-risk customers, and win back former subscribers while collaborating with cross-functional teams.

You will analyze data, optimize offers, and drive measurable churn impact in a telecom/subscription context.