Churn & Winback Retention Marketing Lead

Armstrong-Utilitie; Butler (Butler County); On-site; USD 90,000 - 120,000; Full time

Job summary

Armstrong Group is seeking a Retention Marketing Manager, Churn & Winback, to own both proactive and reactive retention efforts for subscribers in a competitive telecom landscape. You’ll read churn signals, craft personalized campaigns, and work across marketing, operations, and sales to protect revenue.

In this role you will segment at-risk customers, run targeted win-back initiatives, and collaborate with the call center to align on saves.

Qualifications

• 4+ years in retention, churn, or CRM marketing.
• Bachelor’s degree in Marketing, Business, or related field; equivalent experience.

Responsibilities

• Own retention end-to-end across proactive and reactive campaigns.
• Predict churn signals to launch timely save campaigns.
• Segment at-risk customers to tailor offers.
• Run win-back campaigns for former subscribers.
• Collaborate with call center and analytics teams to optimize.

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Armstrong Group is seeking a Retention Marketing Manager, Churn & Winback, to own both proactive and reactive retention efforts for subscribers in a competitive telecom landscape. You’ll read churn signals, craft personalized campaigns, and work across marketing, operations, and sales to protect revenue.

In this role you will segment at-risk customers, run targeted win-back initiatives, and collaborate with the call center to align on saves.