Retention Marketing Associate

Huckberry; Austin, Northern (TX, KY); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

401(k) and employer match

Annual Huckberry shopping credits

Paid Sabbatical leave at 4 years

Summer Fridays

Weekly catered lunch

Monthly happy hours

Mental health resources

Paid Parental Leave

Paid Vacation & Paid Sick Leave

Volunteer Time Off

Generous employee discount

Annual offsites

Job summary

Huckberry is seeking a Retention Marketing Associate to drive and execute retention campaigns, deepen customer loyalty, and lead the Huckberry Newsletter production for our 1M+ community. You’ll work with Go-To-Market and Creative teams to ensure on-brand merchandising, and deliver triggered emails, SMS, and print mail campaigns from our Austin HQ.

The role reports to the Retention Marketing Senior Manager in eCommerce and involves mentorship on cohort analysis and unified retention strategies.

Qualifications

• 3+ years of hands-on experience in email marketing, digital merchandising, or lifecycle operations.
• Demonstrated ability to manage multi-channel production schedules, track cross-functional deliverables, and hold creative/merchandising partners accountable to deadlines.
• Strong, clear communicator comfortable acting as the bridge between creative, merchandising, and marketing stakeholders.
• Hands-on experience with top-tier ESPs and SMS platforms (e.g., Klaviyo, Bluecore, Attentive, or similar).
• High proficiency with project management and workflow tools (Airtable experience is a major plus).
• Proficiency with Google Suite (primarily Google Docs and Sheets).

Responsibilities

• Operational engine for newsletter production; coordinate weekly cycles to deliver 3 emails/week and 4 SMS campaigns/month.
• Source product selection with Go-To-Market and Merchandising; align on positioning and channel merchandising.
• Central point of contact for campaign feedback from planning through launch.
• Own reporting across email and SMS campaigns to surface learnings and opportunities.
• Partner to design and execute A/B tests to optimize performance.
• Identify bottlenecks and establish scalable systems to improve launch efficiency.

Skills

Email marketing

Digital merchandising

Lifecycle operations

Project management

Cross-functional collaboration

Communication

Tools

Klaviyo

Bluecore

Attentive

Airtable

Google Workspace

Job description

We're looking for a Retention Marketing Associate to help drive and execute our suite of Retention campaigns that deepen loyalty to the Huckberry brand. One major responsibility is managing the production of the cult-favorite Huckberry Newsletter, which sends to our community of 1M+ 3x per week. Each newsletter is chock-full of the best gear, brands, content, and diversions on the globe that day.

You will work closely with Go-To-Market and a dedicated Creative team to ensure that each newsletter features the right product merchandising for the right time with a distinctly Huckberry point of view, and A+ creative. Other projects include producing triggered emails, SMS, and direct mail print campaigns. The ideal candidate is a total gear nerd who brings proven project management rigor, sharp organizational skills, and a track record of driving cross-functional deliverables on tight deadlines.

The Retention Marketing Associate reports to the Retention Marketing Senior Manager in the eCommerce Department. This role will receive mentorship on cohort analysis and unified retention marketing strategies. This is a highly visible role requiring constant coordination with Creative, Merchandising, and senior leadership.

This role is based out of our headquarters in Austin, TX; relocation support will be provided for remote hires.

Responsibilities

• Act as the operational engine for newsletter production - briefing and guiding a talented team of creatives in weekly cycles to deliver 3 emails per week and 4 SMS campaigns per month on time
• Partner closely with eCom Go-To-Market and Merchandising to source product selection, align on positioning, and ensure channel merchandising balances company initiatives with customer demand
• Serve as the central point of contact for campaign feedback, streamlining edits from key stakeholders and campaign managers from initial planning through product launch
• Own recurring reporting across email and SMS campaigns, leveraging customer insights and seasonal merchandising trends to surface learnings, identify opportunities, and inform future campaign strategy
• Partner with the Retention Marketing Manager to design and execute A/B tests to optimize performance and deepen customer engagement
• Identify bottlenecks and establish scalable systems/workflows that improve launch efficiency, creative delivery schedules, and cross-team alignment

• 3+ years of hands-on experience in email marketing, digital merchandising, or lifecycle operations
• Demonstrated ability to manage multi-channel production schedules, track cross-functional deliverables, and hold creative/merchandising partners accountable to deadlines
• Strong, clear communicator comfortable acting as the bridge between creative, merchandising, and marketing stakeholders
• Hands-on experience with top-tier ESPs and SMS platforms (e.g., Klaviyo, Bluecore, Attentive, or similar)
• High proficiency with project management and workflow tools (Airtable experience is a major plus)
• Proficiency with Google Suite (primarily Google Docs and Sheets)

• Medical, Dental, Vision benefits
• 401(k) and employer match
• Annual Huckberry shopping credits
• Paid Sabbatical leave at 4 years
• Summer Fridays
• Weekly catered lunch
• Monthly happy hours
• Mental health resources
• Paid Parental Leave
• Paid Vacation & Paid Sick Leave
• Volunteer Time Off
• Generous employee discount
• Annual offsites

Company Description

Huckberry is the ultimate one-stop men's shop for discovering the best gear and threads. Over a million guys trust us as their go-to resource for their closet, adventure inspiration, and a whole lot more. We were named one of IAB's most disruptive consumer brands, and we've collaborated with everyone from Matthew McConaughey and Leon Bridges to brands like Lululemon, Tacoma, and Coors. We look forward to meeting you.

Want to get to know us better? Check out our:

• Journal:http://huckberry.com/blog
• Youtube:https://www.youtube.com/@Huckberryco
• Instagram:http://instagram.com/huckberry

Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.