Retention Manager

Il Makiage; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

IL MAKIAGE is seeking a Retention Manager in New York to own end-to-end email and SMS campaigns. You will manage the full lifecycle—from concept and merchandising calendar alignment through creative briefing, build, QA, and deployment.

You’ll lead the creative and content production pipeline to ensure the right message reaches the right customer on time, every time. You will lead campaign execution, QA, and operational excellence while partnering with lifecycle and acquisition to translate

Qualifications

• 3-7 years in CRM/email marketing operations, ideally in DTC ecommerce or beauty/CPG.
• Hands-on experience with enterprise ESPs: Klaviyo, Braze, Iterable, Sailthru.
• Strong project management instincts with calendars, dependencies and deadlines.
• Experience managing creative teams or production workflows.
• Detail-oriented to catch issues before shipping.
• Comfortable with high send volume and fast-moving calendars.
• Prefers process over heroics and builds preventive systems.

Responsibilities

• Own the full campaign lifecycle from concept through deployment for prospect and customer audiences.
• Build, schedule, QA, and monitor all email and SMS sends across the CRM platform.
• Maintain send calendar discipline with correct segmentation, content, and suppression logic.
• Partner with lifecycle and acquisition leads to translate priorities into campaigns.
• Own the retention merchandising calendar: launches, seasonal pushes, evergreen sends.
• Align email/SMS calendar with broader marketing and product timelines.
• Manage send cadence to balance revenue goals with subscriber health.
• Lead creative production: briefing, reviewing, approving email/SMS assets.
• Manage creative teams and external resources; maintain workflows and quality.
• Establish SOPs, checklists, and runbooks for campaign execution.
• QA all outbound sends: links, rendering, segmentation, dynamic content.

Skills

CRM/email marketing

Campaign management

Project management

Creative production

QA testing

Customer segmentation

Lifecycle marketing

Tools

Klaviyo

Braze

Iterable

Sailthru

Job description

Location: SoHo New York, NY (in office 4 days a week)

Level: Manager

The Role

We are looking for a Retention Manager to own the end-to-end execution of our email and SMS campaigns. You will manage the full campaign lifecycle - from initial concept and merchandising calendar alignment through creative briefing, build, QA, and deployment. You will lead the creative and content production pipeline, ensuring the right message reaches the right customer on time, every time.

What You Will Own

Campaign Execution

• Own the full campaign lifecycle from concept through deployment for both prospect and customer audiences
• Build, schedule, QA, and monitor all email and SMS sends across the CRM platform
• Maintain and enforce send calendar discipline - ensuring campaigns deploy on time with correct segmentation, content, and suppression logic
• Partner with lifecycle and acquisition leads to translate strategic priorities into executable campaigns
• Own the retention marketing merchandising calendar - coordinating product launches,, seasonal pushes, and evergreen sends
• Align the email/SMS calendar with broader marketing, and product calendars to maximize impact
• Manage send cadence to balance revenue goals with subscriber health

Creative & Asset Production

• Lead the creative production pipeline for retention marketing - briefing, reviewing, and approving email/SMS creative, 3D assets, and content
• Manage the creative and content production team and external creative resources as needed
• Establish and maintain creative production workflows, timelines, and quality standards
• Ensure brand consistency across all retention touchpoints while driving creative testing and iteration

QA & Operational Excellence

• Own the QA process for all outbound sends - links, rendering, segmentation accuracy, dynamic content, lists etc.
• Monitor send health metrics and take action
• Build and maintain operational documentation - SOPs, checklists, and runbooks for campaign execution

Qualifications

• 3-7 years in CRM/email marketing operations, ideally in DTC ecommerce or beauty/CPG
• Deep hands-on experience with an enterprise ESP or engagement marketing platform (Klaviyo, Braze, Iterable, Sailthru) - you can build a campaign from scratch, not just brief one
• Strong project management instincts - you naturally build calendars, track dependencies, and hold people to deadlines
• Experience managing creative teams or production workflows - you know how to brief designers and move assets through review cycles efficiently
• Detail-oriented to the point of obsession - you catch the broken link, the wrong segment, the misaligned image before it ships
• Comfortable with high send volume and a fast-moving calendar
• You default to process over heroics - you would rather build a system that prevents errors than personally catch them every time

ABOUT IL MAKIAGE & ODDITY

IL MAKIAGE is a technology-driven beauty company based in NYC. We are defining and building the future of beauty by using unparalleled technology and AI to connect people with superior, painstakingly tested beauty products. We invest heavily behind our capabilities and strongly support experimentation and intellectual freedom to push the boundaries of what technology and data science can achieve.

ODDITY is a consumer tech company that builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. The company serves over 40 million users with its AI-driven online platform, deploying data science to identify consumer needs and developing solutions in the form of beauty and wellness products. ODDITY owns IL MAKIAGE, SpoiledChild, and Methodiq, with business headquarters in New York City, an R&D center in Tel Aviv, and a biotechnology lab in Boston. Our culture is fast-paced, innovative, agile, and offers every team member the opportunity to drive meaningful impact.