Retention & Winback Marketing Manager

Armstrong; Butler (Butler County); On-site; USD 100,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation

Family-owned company

Mission-driven culture

Job summary

Armstrong is seeking a Retention Marketing Manager to own end-to-end retention, including preventing churn and winning back former subscribers. You will read data signals, launch timely, personalized campaigns, and collaborate across teams to defend market share.

You will develop segmentation-driven programs, leverage churn analytics, and drive measurable impact through direct mail, email, and outbound retention efforts. This is a pivotal role in a family-owned telecom business.

Qualifications

• 4+ years in retention, churn, or CRM marketing in telecom, broadband, or a subscription business.
• Proven experience building save and win-back programs with measurable churn impact.
• Strong segmentation skills and comfort turning data signals into targeted campaigns.
• A strong grasp of churn analytics, predictive modeling, and customer health scoring.
• An iterative, test-and-learn mindset across both proactive and reactive tactics.
• Hands-on experience with direct mail, email, and outbound retention.

Responsibilities

• Own Retention End-to-End: lead proactive prevention and reactive win-back campaigns.
• Predict and Prevent Churn: use signals to launch timely save campaigns.
• Segment and Target at Risk: tailor offers to the right at-risk customers.
• Run Smart Win-Back Campaigns: deploy channel-specific win-back initiatives.
• Retain Movers: manage move journey to keep customers.
• Defend Contested Markets: partner to deploy market-specific saves.
• Align With the Save Desk: collaborate with frontline teams on strategy.
• Test and Optimize Relentlessly: iterate on tactics and scale what works.
• Own the Retention Data: manage churn, save, and win-back reporting.

Skills

Retention marketing

Churn analytics

Segmentation

Predictive modeling

Test and learn

Direct mail

Email marketing

Win-back campaigns

Customer health scoring

Market intelligence

Education

Bachelor’s degree in Marketing or related field

Tools

CRM platforms

Marketing automation

AI in marketing

Job description

Armstrong is seeking a Retention Marketing Manager to own end-to-end retention, including preventing churn and winning back former subscribers. You will read data signals, launch timely, personalized campaigns, and collaborate across teams to defend market share.

You will develop segmentation-driven programs, leverage churn analytics, and drive measurable impact through direct mail, email, and outbound retention efforts. This is a pivotal role in a family-owned telecom business.